Trade Show Organizers

Benefits of participating in the International Buyer Program (IBP) include:

  • Worldwide promotion of your trade show executed through a global network of trade professionals in more than 75 countries and across the United States.
  • Recruitment of qualified international buyers, representatives, and distributors to your show.
  • Dedicated pre-show and at-show support from a project officer to optimize global show promotion, recruitment, logistics, and on-site IBP activities.

2016 International Buyer Program Application Period Now Open!

The International Trade Administration is now accepting applications for the International Buyer Program (IBP) for trade events taking place between January 1, 2016 through December 31, 2016. Details regarding the application, eligibility, participation requirements, and selection process are provided in the Federal Register Notice below. The deadline for applying to the International Buyer Program for 2016 events is Monday, December 22, 2014


To be considered for the 2016 IBP, applicants need to submit a completed application form via courier service (ie. FedEx, UPS) to the IBP office at the following address:

Vidya Desai, Acting Director IBP

Ronald Reagan Building

1300 Pennsylvania Avenue, NW

Mezzanine Level, Suite 800

Washington, DC 20004

Facsimile and email applications will be accepted as interim applications, and must be followed by signed original applications that are to be received no later than 5 business days after the application deadline. There is no fee to apply. However, a participation fee will be required if accepted into the program.


Should the applicant be accepted into the program, a signed Memorandum of Agreement (MOA) along with applicable program fee will be required within 30 days of the written notification of acceptance into the 2016 IBP. A sample MOA is provided through the link below for reference purposes only. The MOA outlines the terms of participation that accepted applicants must commit to if accepted into the program. The Federal Register Notice sets forth objectives, procedures and application review criteria associated with support for domestic trade shows by the IBP.


The IBP expects to issue the results of this process in April 2015.

2016 Federal Register Notice

2016 Sample Memorandum of Agreement

2016 IBP Application

Participation Fees

IBP Track Record of Success

In fiscal year 2013, the International Buyer Program (IBP) recruited over 11,500 prospective buyers from 105 international markets to come to participating U.S. trade events to meet U.S. exporters. Four out of five show organizers in FY2013 were “highly satisfied” with the International Buyer Program and eighty percent of International Buyer Program applicants for 2014 trade events were repeat customers.

The comparative advantage of the IBP versus other B2B matchmaking service offerings is it enables U.S. companies to meet a breadth of prospective buyers from around the world all in one domestic venue. Given this, there is significant demand from U.S. trade show organizers to participate in the IBP.  Between 2010 and 2012, the percentage of repeat IBP applicants exceeded 60 percent, indicating strong customer satisfaction among our trade show organizer clients.

Find out about the IBP Select Program.