Trade Show Organizers
Benefits of participating in the International Buyer Program (IBP) include:
IBP Track Record of Success
In fiscal year 2013, the International Buyer Program (IBP) recruited over 11,500 prospective buyers from 105 international markets to come to participating U.S. trade events to meet U.S. exporters. Four out of five show organizers in FY2013 were “highly satisfied” with the International Buyer Program and eighty percent of International Buyer Program applicants for 2014 trade events were repeat customers.
The comparative advantage of the IBP versus other B2B matchmaking service offerings is it enables U.S. companies to meet a breadth of prospective buyers from around the world all in one domestic venue. Given this, there is significant demand from U.S. trade show organizers to participate in the IBP. Between 2010 and 2012, the percentage of repeat IBP applicants exceeded 60 percent, indicating strong customer satisfaction among our trade show organizer clients.