Education Team Newsletter – Spring 2016

Education and training is our country’s 7th largest services export, bringing over $26 billion in annual revenue to the United States. The U.S. Commercial Service (USCS), a division of the U.S. Department of Commerce (USDOC), provides this newsletter to U.S. educational institutions interested in enhancing their international marketing efforts.


Featured Market: Kazakhstan

Kazakhstan saw a 50% devaluation of its local currency against U.S. Dollar in August 2015. U.S. Commercial Service expects this to reflect in higher demand for Community Colleges, Professional Extension Programs (both non-degree and degree granting), lower-cost Public Universities and Boarding Schools as well as English Language programs. Also, certification or other degree programs that offer a chance for OPT and other internship in the U.S. might be seen as providing better value.

Why Kazakhstan?

Kazakhstan is a rapidly-developing, politically-stable, oil-rich, ethnically diverse country. With its $13,000 GDP per capita, Kazakhstan sends over 43,000 self-funded students abroad and this number has tripled over the past five years. There are 500,000 students at universities, and 150,000 graduate from high schools annually. Since August 1, 2013 Kazakhstani citizens are eligible to apply for a 5-year visa to the U.S. and are the only Central Asian state eligible this. Young people here actively study English and are very eager to study abroad


  • Education is a high priority for the Government and citizens of Kazakhstan. Demand for an international education in this emerging market is continuously growing
  • Per capita income of $13,000 and a large disposable income of its urban population make Kazakhstan an attractive market for the U.S. education sector
  • Demand for English-language educational services is growing due to a variety of factors
  • Out of those enrolled in education institutions, 80% of the overall current 500,000 student population is self-funded. Around 40,000 of them study abroad, of which only about 5% or around 2,000 study in the U.S.
  • Each year there are approximately 150,000 high school graduates in the country
  • The national government is committed to the education sector with $7.75 billion allocated for 2012-2014
  • Education technology, secondary, vocational, and higher education are all priority areas.
  • Business and soft-skills training companies like Franklin Covey and Dale Carnegie Training opened their offices, seeing market potential in the professional training areas


International Education Missions

Education Trade Mission to Central America, May 2-5, 2016

The United States Department of Commerce, International Trade Administration, is organizing an education mission to Panama and Honduras, with an optional stop in Guatemala. Department of Commerce is collaborating with the Department of State’s EducationUSA Advising Centers and each stop will include student fair, customized appointments for each institution as well as site visits and networking opportunities. The education mission’s emphasis will be on U.S. higher education, focusing on, community colleges, intensive ESL programs, summer programs, and undergraduate and graduate programs.  

Please see the U.S. Commercial Service Education website for more details:

For more information please contact:

Shelby Peterson, U.S. Commercial Service Salt Lake City, 801-524-3091,

Sara Moreno, U.S. Commercial Service Lexington, 859-225-7001,


International Education Fairs

Education Trade Fairs in Central Europe, April 18-22, 2016

The United States Department of Commerce, International Trade Administration, in cooperation with EducationUSA and the Fulbright Commission, is organizing education fairs in the Czech Republic, Poland and Hungary.  This is an opportunity for representatives of appropriately accredited U.S. institutions of higher education, community colleges, undergraduate and graduate, to explore the markets of Central Europe.  The fairs will connect U.S. educational institutions with prospective students and potential institutional partners in these markets. The stops will include embassy briefings, one-on-one appointments with potential partners, student fairs, and networking events in Prague, Warsaw, and Budapest. The fairs have been coordinated so that you can easily travel and attend each one. We will also allow for some limited down time.

Please see the U.S. Commercial Service Education website for more details:

For more information, please contact:

Jennifer Moll, U.S. Commercial Service Detroit, 313-212-8693,

Amy Ryan, U.S. Commercial Service Atlanta, 404-815-1748, Amy


Upcoming Webinars

March 10, 2016 (8 pm EST): Understanding the Education Market in China's Second Tier Cities

In this seminar we will focus on opportunities to attract Chinese students for overseas education. More students from 2nd tier cities are interested in overseas studies as Chinese students at all levels aspire to higher education. Featured cities for this webinar will include Nanjing City and Henan Province.

 CLICK HERE TO REGISTER (cost is only $40)

 For more information, please contact:


March 31, 2016: Opportunity with the Peruvian Automotive Association

The Peruvian Automotive Association (AAP) is looking to sign an agreement with a US university, educational institution or technical college with a strong automotive educational program. The U.S. university would franchise their program or implement their educational programs through AAP. In addition to the practical/technical automotive education programs, AAP is also very interested in identifying potential partners for higher level (bachelor and master's) automotive engineering programs, as they plan to develop these programs in the years to come. We only have 6 spots available for the webinar.

For more information and to apply, please contact: William Toerpe at


April 27, 2016 (9 pm EST): Best Practices and Opportunities for Southeast Asian Student Recruitment

Is your Institution interested in the Thailand and Vietnam Markets, which sent nearly 26,000 students to U.S. institutions in the 2014/2015 school year?!  Between Thailand and Vietnam, there is incredible potential for higher education recruitment from the Southeast Asia region.  The United States is still the number one destination for Thais to study abroad because of its reputation for strong academic programs. In the 2014–15 academic year, Thailand sent 7,217 students to U.S. schools. Vietnam topped Southeast Asia in 2014-15 with 18,722 students learning in the United States. Vietnam is the ninth largest market for U.S. education in the world and it is growing (12.9% growth in 2014-15).

Join the Commercial Service on Wednesday, April 27 at 9PM EDT / 6pm PST for a live webinar on "Best Practices and Opportunities for Southeast Asia Student Recruitment." This webinar will cover topics your institution will need to consider to conduct recruitment efforts in Thailand and Vietnam.  Topics will cover student visas, outreach for various scholarships/grants as well as information on each market including general facts on the country/population, number/profile of students attending higher education institutions in the US and market entry strategies/opportunities.  CLICK HERE TO REGISTER (cost is only $30).

For more information, please email:


May 11, 2016 (11 am EST): Education Technology Market Briefing: Turkey

 The U.S. Commercial Service is here to help you learn more about the education technology market in Turkey and current opportunities.  Topics discussed during this webinar include: A briefing on the education technology market in Turkey; Experiences & challenges of U.S. education technology firms in the market; Specific initiatives of the government of Turkey related to education; Upcoming events & trade shows to penetrate the Turkish market. Cost is $30.  To register, please CLICK HERE.

For more information, please email: William Toerpe at


Promotional Events Supported by the U.S. Commercial Service

February 27 – March 2, 2016: OH! Study International Education Expo – Taiwan

February 27th (Saturday) and 28th (Sunday)
February 29th (Monday)
March 1st (Tuesday)
March 2nd (Wednesday, optional day)

Based on the number of participating schools and student attendance, the OH! Study International Education Expo has grown to be one of the largest education fairs in Taiwan.  It’s a five-day integrated event in Taiwan’s three major cities: Taipei, Taichung and Kaohsiung, with an optional stop at Hsin Chu, the high-tech city of Taiwan.  The fair typically has 100 exhibitors and over 15,000 attendees. Since 2007, Commercial Service Taiwan has co-sponsored the OH! Study International Education Expo.  All participants will be able to participate in the pre-fair one-on-one student-school meeting sessions at no extra cost.  They are planning to further expand this portion of the event to have over 1000 one-on-one pre-fair meetings.  This portion of the event is in addition to the regular open student fair that all participants will also enjoy.  By adding this new component to the event, school participants will be able to benefit from two events in one: a large-scale open student event and a more intimate boutique event!

Consider exploring the Taiwan market by joining this event that has proven to be successful year after year. Website:

For more information, please contact:

Grace Tao, U.S. Commercial Service Taiwan, +886-2-2720-1550 ext. 383,


March 1-3, 2016 – Global Educational Supplies & Solutions (GESS) 2016 – United Arab Emirates

GESS Dubai is now entering its 9th year and has become the must attend event in the Middle East for educators and education institutions. 2015 saw 10,000 education professionals from over 75 countries visit GESS Dubai to find the latest in educational supplies and solutions. GESS Dubai 2015 had 6 country pavilions (UK, Chinese, Korean, German, Finnish and US). The Gulf region, located between Europe and the Indian sub-continent, remains a strategically important area of the world. Quality education plays a key role in the economic development of any nation and in the case of the GCC countries; it is one of the key forces enabling their growth. Taking a stand at GESS is critical to your growth in the Middle East region, enabling you to position your company as an authority on the future of the education industry.

Event details can be found here:

For more information, please contact:

William Toerpe, U.S. Commercial Service Birmingham, 205-731-1333,
Jeffrey Goldberg, U.S. Department of Commerce, 202-482-1706, 
Manal El Masary, U.S. Commercial Service UAE, +971-2-414-2217,  


April 5, 2016: Study Abroad Recruiting Fair – Israel

The U.S. Commercial Service in Israel in collaboration with Ustudy, LLC, will be holding its annual recruiting fair on April 5, 2016 in Tel Aviv. Israel has the highest number of GMAT takers per capita of any country in the world, and provides the seventh largest number of takers of any country in the world, ahead of France and Germany. In 2015, a total of 25,000 Israelis requested information and showed interest in study programs in the States. Capitalize on this untapped market by attending the fair, which in 2015 attracted over 1,000 potential students.

The Tel Aviv fair is part of the Eastern Mediterranean Educational Recruiting Tour, organized by Ustudy, April 5-11,2016, and includes Ramallah, Amman, Abu Dhabi, Cyprus and Kuwait. . Event details can be found here:

For more information, please contact:

Alan Wielunski, +972-3-519-8526,


April 25 – 29, 2016: Hannover Messe Industrial Fair, Hannover, Germany

The Hannover Messe is the World’s biggest industrial fair. The Hannover Messe Industrial Fair covers a wider range of themes and exhibits than any other event – R&T, industrial automation and IT, industrial supply, production engineering and services, as well as energy and environmental technology. There is a research and technology booth space opportunity for U.S. education providers at the Hannover Messe Industrial Fair. Interested schools should reach out to their research departments and inquire about this great opportunity.

  • The United States is the official partner country for the first time and therefore will offer substantial visibility to U.S. based exhibitors who participate in any of the five trade shows, including one for Research and Technology, as well as an Investment Pavilion. 
  • 5,000-7,000 students from all over Germany expected to attend Hannover Messe.  These students will be seeking opportunities in STEM/STEAM programs.   A number of executives in leading research and technology companies are also expected.   
  • US research organizations and companies can exhibit in the US pavilion with turnkey booth options.  The price starts at $7560 and includes everything except displays.    

We believe this is a unique opportunity for organizations engaged in a number of industrial and advanced manufacturing sectors, including Innovation Research and Technology Transfer. 

For further information contact:

Amy Freedman, U.S. Commercial Service Cleveland, 


September 23-24, 2016: “Save the Date” for USA College Day 2016

In September 2016, the U.S.-UK Fulbright Commission will host its annual USA College Day event at the ILEC Conference Center in London.  USA College Day is the oldest and largest fair of its kind in Europe. The 2015 event included over 200 exhibitors and 6,000 registrants.  Both exhibitor stands and student registrations sell out nearly every year, so it’s never too early to begin planning for 2016! 

Information on the event can be found here:  

For more information, please contact:

Vivian Chen,


Virtual Outreach Events

Are you interested in an excellent opportunity to recruit international students?  How would you like to recruit students without ever setting foot on a plane?  The USDOC provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform.  Below is a list of upcoming Virtual Education Events.  If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.

Virtual Education Fair in Southeast Europe

Date of Event: March 23, 2016
Undergraduate, Graduate and ESL
$650, limited to six (6) U.S. Institutions


Virtual Education Fair in China (Chengdu/Wuhan)

Date of Event: May 13, 2016
Community Colleges
$700, limited to six (6) U.S. Institutions


If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact:

Gabriela Zelaya, U.S. Commercial Service San Jose,


Top Education and Training Market Research

New! The Global Education Team has developed the Education and Training Services Resource Guide 2016. 

This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research.  You can access the guide by visiting:


Commerce Department Releases Report Ranking Top Export Markets, Including Education

With a goal of helping U.S. educational institutions identify export markets, the Top Markets Report on Education provides in-depth commentary on key cross-border opportunities, trends, and challenges for U.S. institutions aiming to broaden their global presence. Country case studies in the report include Brazil, China, France and Germany, India, South Korea, Saudi Arabia, and Vietnam.  To access the Top Markets Report on Education at no cost to you, and to learn more about the Top Markets Series, go to the Department of Commerce press release and click on Education:

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.