Education Team Newsletter – Summer 2014

Education and training is our country’s 5th largest services export, bringing over $22 billion in annual revenue to the United States. The U.S. Commercial Service (USCS), a division of the U.S. Department of Commerce (USDOC), provides this newsletter to U.S. educational institutions interested in enhancing their international marketing efforts.

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INTERNATIONAL EDUCATION MISSION

March 15 – March 21, 2015: Education Mission to Central America

The United States Department of Commerce (USDOC) is organizing an education mission to El Salvador and Honduras with an optional stop to Nicaragua. The USDOC is collaborating with the Department of State’s EducationUSA Advising Centers for this mission. The education mission’s emphasis will be on U.S. higher education, focusing on, in order of importance, intensive English language programs, community colleges, and summer undergraduate and graduate programs.

For more information, please contact:

Gabriela Zelaya

U.S. Commercial Service – San Jose

Gabriela.Zelaya@trade.gov

Sara Moreno
U.S. Commercial Service – Lexington
Sara.Moreno@trade.gov

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WEBINARS

September 10, 2014 – Recruiting Students from Israel, Jordan, and West Bank

Join us for an informational webinar on student recruitment best practices and opportunities in Israel, Jordan, and West Bank. These three dynamic and growing markets show a high rate of GMAT takers and English language proficiency, along with stronger rankings in the Global Competitive Report Index for 2012-13. We will have speakers from U.S. Commercial Service, Public Diplomacy Officer, Consular Affairs, and Ustudy.

The webinar will take place on Wednesday, September 10, 2014 at 11 a.m. EST. The cost is free. To register, please visit: http://tinyurl.com/m4xssuq

For more information please contact:

Cindy Ma

U.S. Commercial Service - Oakland

cindy.ma@trade.gov

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PROMOTIONAL EVENTS SUPPORTED BY THE USDOC

September 6, 2014: EducationUSA Fair in Uruguay

As part of an entire circuit of fairs held by EducationUSA in Latin America, the Uruguay fair will take place on September 6, 2014 in Montevideo, Uruguay. All participating colleges and universities will receive the names and contact information of everyone who attends. The deadline to register is August 15 and the cost is $1,600.

For more information please contact:

Robert H. Gorter

U.S. Embassy - Montevideo

GorterRH@state.gov

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September 13–14, 2014: U.S. Consulate Education Fair in Kazakhstan

Organized by the U.S. Commercial Service and the Public Affairs Office at the U.S. Consulate General, U.S. colleges and universities will have the opportunity to recruit Kazakh students on Saturday, September 13 in Almaty; and Sunday, September 14 in Shymkent, a one-hour flight away. $750 registration fee covers a booth at both at fairs. Deadline to register is August 10. To register, please visit: http://bit.ly/KAZSeptFair

For more information please contact:

Debra Rogers

U.S. Commercial Service – Chicago

Debra.Rogers@trade.gov

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October 7 – November 10, 2014: Australian International Education Conference 2014

The annual AIEC (Australian International Education Conference) is taking place in Brisbane, Queensland, from 7 to 10 October 2014 (www.aeic.idp.com)  It is a great venue for networking not only with potential Australian partners, but participants from all over the world (like at NAFSA), including the United States.  Traditionally, the University of Minnesota, Michigan State, NYU, and America U, among others, send representatives to this annual event, and participate in workshops and seminars.  If you attend AIEC, please consider recruitment side trips to Sydney, Melbourne, or Perth, where the Commercial Service, in partnership with Education USA, can assist you in programming your time wisely. 

For more information please contact:

Joe Kaesshaefer

U.S. Commercial Service – Sydney

Joe.Kaesshaefer@trade.gov

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October 10 – November 13, 2014: China Education Expo 2014

Acclaimed as the leading event for overseas schools to expand their presence in 2013, China Education Expo 20 national pavilions, 587 schools, representing 37 countries and attracted around 66,000 visitors in seven cities across China. Expo will also include information on study abroad opportunities and scholarship programs.

For more information please contact:

Wengjuan Zahn
U.S. Commercial Service – Beijing
Wengjuan.Zahn@trade.gov

Jing Qiu
U.S. Commercial Service – Beijing
Jing.Qiu@trade.gov

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October 11 – October 16, 2014: Studyrama International Fairs

With fairs in Paris, London, and Brussels this is a unique opportunity to reach three prospective student populations. The United States will be the country of honor during the three fairs, with the spotlight on American colleges and universities.

For more information, please contact:

Isabelle Singletary
U.S. Commercial Service – Paris
Isabelle.Singletary@trade.gov

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October 12 – October 18, 2014: EducationUSA Tour in Kazakhstan

As part of EducationUSA’s Eurasia Tour, the fairs in Kazakhstan will take place from October 12, 2014 – October 18, 2014 in the cities of Almaty, Astana, and Karaganda. Kazakhstan sends over 37,000 self-funded students abroad, and this number has tripled over the past five years. The early bird (July 25th) cost to attend is a $1400 flat fee for 3 cities. The regular (August 30th) fee is $1600 for 3 cities.

For more information please email:

edusakztour@americancounzils-kz.com

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October 18 – 21, 2014: Fall OH! Study International Education Expo

Over the past few years, based on the number of participating schools and student attendance, the OH! Study International Education Expo has grown to be one of the largest education fairs in Taiwan. It is a four-day integrated event in Taiwan’s three major cities: Taipei, Taichung and Kaohsiung. The fair typically has 100 participants and over 15,000 attendees. Since 2007, Commercial Service Taiwan has co-sponsored the OH! Study International Education Expo. In addition, the OH! Study Education Center publishes many catalogues and education guides and maintains extensive web pages and online programs to promote study opportunities in the U.S. year round.

For more information, please contact:

Grace Tao
U.S. Commercial Service – Taipei
Grace.Tao@trade.gov

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October 24 – October 25, 2014: Commerce-supported Student Recruitment Group-Marketing Events in Vietnam

Marketing Events will take place in Ho Chi Minh City, Vietnam. The Vietnamese Education and Training Export Center (VETEC) and has received a Market Development Cooperator Program (MDCP) award from the International Trade Administration. Activities will include a briefing by the U.S. Consulate, international high school visits, and a student fair and a press conference.

For more information, please contact:

John Siegmund
John.Siegmund@trade.gov

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November 1 – November 2, 2014: OCSC International Education Expo

U.S. Commercial Service Thailand is recruiting higher education institutions to join the second U.S. Education Pavilion at the Office of the Civil Service Commission International Education Expo 2014, the largest international education fair in Thailand. The expected numbers of visitors is 30,000. Join us to exhibit your booth and explore an opportunity to meet with Thai parents and students. The fair will include an education pavilion for international schools, universities and learning centers to provide information to potential students at the Siam Paragon Department Store, one of Bangkok’s premier shopping centers.

For more information, please contact:

Thanyathorn Voravongsatit (Nan)
U.S. Commercial Service – Bangkok
Thanyathorn.Voravongsatit@trade.gov

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November 13, 2014: TABS Fair --Taiwan

In its nineteenth year, the TABS Asia Fair brings together families and representatives from boarding schools across the United States, Canada, and abroad. It is the only education event in Asia that features U.S. boarding schools. For many years, Commercial Service Taiwan has supported the event by inviting Taiwanese families and education consultants to visit the event.

For more information, please contact:


Grace Tao
U.S. Commercial Service – Taipei
Grace.Tao@trade.gov

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February 14-15, 2015: U.S. Pavilion at 27th International Education Fair --Moscow and St. Petersburg

The U.S. Commercial Service in Moscow is organizing a U.S. Pavilion at Russia’s largest international education fair that will take place in Moscow and St. Petersburg on February 14 and 15, 2015, respectively.  The U.S. Pavilion participation package will include a fully equipped working station, an opportunity to introduce your school at an Education in USA seminar that we will conduct during the fair, participation in the reception for fair exhibitors, and publication in the exhibition navigator and on the fair website: www.iciep.ru  Participation cost: one city - $1,440, two cities - $2,580.

For more information please contact:

Samuel Bateman                                               

U.S. Commercial Service - Moscow              

Samuel.Bateman@trade.gov

Gulnara Kenzhebulatova
U.S. Commercial Service – Moscow

Gulnara.Kenzhebulatova@trade.gov

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February 24-February 26, 2015: Global Educational Supplies & Solutions (GESS) Exhibition

GESS is the region’s only event dedicated to the entire spectrum of educational supplies and solutions. With a wide range of products, live demonstrations and a comprehensive 3-day conference, there is no better place to see the latest educational technologies and solutions in action.

For more information, please contact:

Manal El Masry
U.S. Commercial Service – Abu Dhabi
Manal.ElMasry@trade.gov

Helen Simpson-Davis
U.S. Commercial Service
Helen.Simpson-Davis@trade.gov

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March 2 – 7, 2015: Middle East Tour in partnership with UStudy LLC – Save the Dates

Tel-Aviv: Monday, March 2nd, 2015

Ramallah: Tuesday, March 3rd, 2015

Amman Jordan: Thursday, March 5th, 2015

Abu Dahbi: Saturday, March 7th, 2015

For more information, please contact:

Alan Wielunski
U.S. Commercial Service – Tel Aviv
Alan.Wielunski@trade.gov

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March 14 – March 17, 2015: Spring OH! Study International Education Expo

Over the past few years, based on the number of participating schools and student attendance, the OH! Study International Education Expo has grown to be one of the largest education fairs in Taiwan. It is a four-day integrated event in Taiwan’s three major cities: Taipei, Taichung and Kaohsiung. The fair typically has 100 participants and over 15,000 attendees. Since 2007, Commercial Service Taiwan has co-sponsored the OH! Study International Education Expo. In addition, the OH! Study Education Center publishes many catalogues and education guides and maintains extensive web pages and online programs to promote study opportunities in the U.S. year round.

For more information, please contact:

Grace Tao
U.S. Commercial Service – Taipei
Grace.Tao@trade.gov

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April 4–5, 2015: U.S. Consulate Education Fair in Kazakhstan

Organized by the U.S. Commercial Service and the Public Affairs Office at the U.S. Consulate General, U.S. colleges and universities will have the opportunity to recruit Kazakh students from April 4, 2015 – April 5, 2015. The registration fee is $450. To register, please visit: http://bit.ly/KAZAprilFair

For more information please contact:

Debra Rogers

U.S. Commercial Service – Chicago

Debra.Rogers@trade.gov

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April 16 -18, 2015: EducationUSA Fair – Germany

The U.S. Mission to Germany is pleased to promote EducationUSA fairs in Hamburg and Heidelberg, jointly organized by EducationUSA, the Public Affairs Office, and the U.S. Commercial Service in Germany. Germany is the twelfth leading place of origin for students coming to the United States, with 9,819 students in 2013. Both cities have strong ties to the United States and a large student population. Staff from the U.S. Mission in Germany will be on hand to promote education opportunities in the United States as well as counsel potential students on benefits of studying in the United States. High school visits will be part of the program and these event dates are coordinated with other EducationUSA fair opportunities in Europe.

For more information, please contact:

Elizabeth Walsh
U.S. Commercial Service – Frankfurt
Elizabeth.Walsh@trade.gov

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July 7, 2015: U.S. Educational Travel Seminar in Sapporo

The U.S. Commercial Service Osaka plans to organize a “U.S. Educational Travel Seminar in Sapporo” to showcase destinations suitable for educational travel. The objective of this seminar is to educate school teachers and officials about the excellence of educational travel to the United States.

For more information, please contact:

Hirono Taki
U.S. Commercial Service – Osaka-Kobe
Hirono.Taki@trade.gov

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VIRTUAL OUTREACH EVENTS

Are you interested in an excellent opportunity to recruit international students? How would you like to recruit students without ever setting foot on a plane? The USDOC provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform. Below is a list of upcoming Virtual Education Events. If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.

q Virtual Education Fair in Kazakhstan

Date: December 2, 2014, 10:00 pm EST (7 pm PST/9 pm CST/ Dec. 3rd, 8am ALMT)

Programs: Community Colleges, Undergrad, Graduate, and Boarding Schools

Cost: $650, limited to six (6) U.S. Institutions

Contact: Debra Rogers, Debra.Rogers@trade.gov

q Virtual Education Fair in UAE

Date of Event: January 13, 2015

Programs: Private High Schools and Boarding Schools (K-12)

Cost: $650, limited to six (6) U.S. Institutions

Contact: Anna Flaaten, Anna.Flaaten@trade.gov

q Virtual Education Fair in W. Europe (Belgium, UK, France)

Date of Event: February 5, 2015

Programs: ESL, Summer Short Term Programs, Community Colleges

Cost: $650, limited to six (6) U.S. Institutions

Contact: Joan Kanlian, Joan.Kanlian@trade.gov

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In addition to the fairs listed above, we are currently working out the details on events in the following markets:

Country

Target Market

Month/Year

South and West Africa

TBD

Winter (December, 2014) TBC

S. Europe (Spain, Portugal, Greece)

TBD

Spring (February, 2015) TBC

E. Europe (Poland, Hungary, Bulgaria)

TBD

Spring (April, 2015) TBC

N. Europe (Denmark, Sweden, Norway, Finland)

TBD

Spring (April, 2015) TBC

China (Guangzhou)

TBD

Summer (August/September, 2015)

If there is a country/region that you are interested in that is not listed here, please let us know.

For more information on any of these virtual fairs, or to be added to a list for specific events, please contact:

Gabriela Zelaya

U.S. Commercial Service – San Jose

Gabriela.Zelaya@trade.gov

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EDUCATION AND TRAINING MARKET RESEARCH

MEXICO- Education and Training Services – Best Prospects – January 2014

For more information on the Mexico education market, please visit http://www.buyusainfo.net/docs/x_4495044.pdf

BRAZIL- Education and Training- Best Prospects – January 2014

For more information on the Brazil education market, please visit http://www.buyusainfo.net/docs/x_6040990.pdf

KAZAKHSTAN – Education Sector Report – March 2014

For more information on the Kazakhstan education market, please visit http://www.buyusainfo.net/docs/x_4311813.pdf

RUSSIA- Education Sector Report – April 2014

For more information on the Russia education market, please visit http://www.buyusainfo.net/docs/x_9765559.pdf