Education Team Newsletter – Summer 2015

Education and training is our country’s 7th largest services export, bringing over $26 billion in annual revenue to the United States. The U.S. Commercial Service (USCS), a division of the U.S. Department of Commerce (USDOC), provides this newsletter to U.S. educational institutions interested in enhancing their international marketing efforts.

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INTERNATIONAL EDUCATION MISSIONS

Education Trade Mission to Europe -- September 21-25, 2015

The United States Department of Commerce is organizing an education mission to Portugal, Spain, and United Kingdom with an optional stop in France. Department of Commerce is partnering with the Department of State’s EducationUSA Advising Centers and coordinating with FulbrightUK and Council for International Schools (CIS). The education mission’s emphasis will be on U.S. higher education, focusing on, community colleges, and undergraduate programs.  

Please see the U.S. Commercial Service Education Team website for more details:
http://export.gov/industry/education/eg_main_083537.asp

For more information please contact:

Ms. Amy Freedman
U.S. Commercial Service – Cleveland
216-522-4737
International Trade Specialist
Amy.Freedman@trade.gov

Ms. Jennifer Moll
U.S. Commercial Service – Detroit
313-212-8693
Senior International Trade Specialist
Jennifer.Moll@trade.gov

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Education Trade Mission to Africa -- March 7-11, 2016

The United States Department of Commerce is organizing an education mission to South Africa and Ghana, with an optional stop in Cote d’Ivoire. Department of Commerce is partnering with the Department of State’s EducationUSA Advising Centers and each stop will include a student fair, customized appointments for each institution, as well as site visits and an Ambassador reception. The education mission’s emphasis will be on U.S. higher education, focusing on, community colleges, summer programs, and undergraduate and graduate programs.  

Please see the U.S. Commercial Service Education Team website for more details: http://export.gov/industry/education/eg_main_086159.asp

For more information please contact:

Ms. Jennifer Woods
U.S. Commercial Service – Portland
503-326-5290
Senior International Trade Specialist
Jennifer.Woods@trade.gov

Mr. Tyler Hacking
U.S. Commercial Service – Ft. Lauderdale
Commercial Officer
tyler.hacking@trade.gov

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PROMOTIONAL EVENTS SUPPORTED BY THE USDOC

May 29–31, 2015: U.S. Education Catalog Show – Thailand

The U.S. Commercial Service in Thailand is pleased to promote the U.S. Education Catalog Show at the 7th USA Fair; an annual fair co-organized by the U.S. Embassy in Bangkok and the American Chamber of Commerce in Thailand in order to promote all American brands, products and services.  

The fair will have an education pavilion for international schools, universities, and learning centers to provide information to potential students on the ground floor of Central World Department Store, one of Bangkok’s premier shopping centers. Staff from the U.S. Commercial Service in Bangkok will be on hand to promote education opportunities in the USA as well as counsel potential students on the benefits of studying in the United States.  Participating schools will also be promoted on our website and Facebook account: www.facebook.com/promoteusa.th  In 2013 we featured 19 U.S. institutions and had over 200 interested students visit our booth to learn more about studying abroad. 

Participation fee: $200 Catalog Show Registration. 

Deadline: May 11, 2015.

For more information, please visit: http://1.usa.gov/1M4Iz6F    

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June 30, 2015: Temple University Japan Campus Symposium – Japan

The U.S. Commercial Service Tokyo will support a Symposium for Temple University, the first accredited foreign University in Japan, featuring U.S. style university management best practices to an audience of 100 Japanese educational stakeholders.

For more information, please contact:

Kazuko Tsurumachi

U.S. Commercial Service – Tokyo

Kazuko.tsurumachi@trade.gov

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September 12, 2015: America EXPO – Japan

The Embassy of the United States of America in Tokyo is hosting the EducationUSA EXPO 2015 in cooperation with the Japan Network for International Education (JAFSA), EducationUSA, Japan-U.S. Educational Commission (Fulbright Japan), U.S. College Alumni Network of Japan (USCANJ), and Eiken Foundation of Japan. There is no fee to participate in this public event, and we welcome admissions officers, alumni, and current students to represent their institutions.

EducationUSA EXPO 2015 will feature a college fair and information seminars. The fair will have booths for university representatives and other organizations supporting study in the United States to engage with event participants and to share materials. The information seminars will cover a variety of topics, including how to choose a school, the application process, financing an education, and career opportunities after graduation.

To register, please visit: http://americaexpo.jp/for-us-institutions/

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September 25-26, 2015 -- USA College Day London 2015

On 25-26 September (Friday 4:30 pm - 7:30 pm and Saturday 10:30 am - 3:00 pm), the US-UK Fulbright Commission will host its annual College Day in Central London. We already have over 100 universities pre-registered, so take advantage of our early registration and register now. About the Event: In its 38th year, USA College Day is the oldest and largest fair of its kind in Europe. With 2014’s event attracting 4,500+ visitors and over 180 exhibitors, this event is not to be missed!

Registration information can be found here: http://www.fulbright.org.uk/universitycollegedayregistration  

For more information, please contact: Vivian Chen at collegeday@fulbright.org.uk

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September 27, 2015 -- Paris College Day 2015

On Sunday - 27 September, 2015, CIS will be hosting the Paris College Day 2015 Fair in France. Higher education institutions must be CIS members to participate in CIS Fairs. This fair is organized with support from the Association of American Wives of Europeans (AAWE). CIS Paris College Day is available to students and their families at no cost and advance registration is not required.

Location: The Hotel Renaissance Paris la Defense, Paris, France

Registration information can be found here: http://www.cois.org/page.cfm?p=2205

For more information, please contact: Willemijn Nieuwenhuys at willemijnnieuwenhuys@cois.org

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October 9 – 13, 2015: OH! Study International Education Expo – Taiwan

Taipei: October 9th (Friday) and 10th (Saturday)
Kaohsiung
: October 11th (Sunday)
Taichung
: October 12th (Monday)
Hsinchu
: October 13th (Tuesday, optional day)

Based on the number of participating schools and student attendance, the OH! Study International Education Expo has grown to be one of the largest education fairs in Taiwan. It’s a five-day integrated event in Taiwan’s three major cities: Taipei, Taichung and Kaohsiung, with an optional stop at Hsin Chu, the high-tech city of Taiwan. The fair typically has 100 exhibitors and over 15,000 attendees. Since 2007, Commercial Service Taiwan has co-sponsored the OH! Study International Education Expo.

All participants will be able to participate in the pre-fair one-on-one student-school meeting sessions at no extra cost.  They are planning to further expand this portion of the event to have over 1000 one-on-one pre-fair meetings.  This portion of the event is in addition to the regular open student fair that all participants will also enjoy. By adding this new component to the event, school participants will be able to benefit from two events in one: a large-scale open student event and a more intimate boutique event! Consider exploring the Taiwan market by joining this event that has proven successful year after year.

Website: http://ohstudy.net/expo

For more information, please contact:

Grace Tao, Commercial Specialist;
U.S. Commercial Service – Taiwan
Grace.Tao@trade.gov
or call 886-2-2720-1550 ext. 383

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October 17, 2015 (TBD): The Association of Boarding School Fair - Japan

The U.S. Commercial Service Tokyo will support an annual fair organized by the Association of Boarding School on mid- October to draw an attractive crowd of prospective students to the boarding school fair featuring around 40 schools for high school students interested in studying abroad. Last year’s fair was a huge success with over 200 attendees and was an interagency effort with support from the Consular Section.

For more information, please contact:

Kazuko Tsurumachi

U.S. Commercial Service – Tokyo

Kazuko.tsurumachi@trade.gov

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October 27, 2015: TABS Fair – Taiwan

Now in its nineteenth year, the Association of Boarding Schools (TABS) Asia Fairs bring together families and representatives from boarding schools across the United States, Canada, and abroad. It is the only education event in Asia that features U.S. boarding schools. For many years, Commercial Service Taiwan has supported the event by inviting Taiwan families, local high schools and education consultants to visit the event.

U.S. boarding that would like to meet Taiwan families or education consultants should consider joining this exciting event!

Website: http://www.boardingschools.com/for-schools/marketing/asia-tour.aspx

For more information, please contact:

Grace Tao, Commercial Specialist
U.S. Commercial Service – Taiwan
Grace.Tao@trade.gov
or call 886-2-2720-1550 ext. 383

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November 14 – 15, 2015: OCSC International Education Expo – Thailand

The USCS in Thailand is recruiting U.S. institutions of higher education to join the first ever U.S. Education Pavilion at the International Education Expo 2014 hosted by the Office of the Civil Service Commission (OCSC). This year 20,000 visitors are expected. The fair will include an education pavilion for international schools, universities, and learning centers to provide information to potential students at the Siam Paragon Department Store, one of Bangkok’s premier shopping centers.  Last year, we featured 32 U.S. institutions within the U.S. Education Pavilion: 23 universities, 3 community colleges, 2 high schools and 4 English Language training schools.

Participation fee: $3,400 for a standard booth, $1,900 for a half booth.

Deadline: 31 July 2015.

You may visit the following website for more information at: http://1.usa.gov/1GR0T22

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Nov 14–15, 2015: U.S. Art/Design Schools Catalog Show – Turkey

The U.S. Commercial Service in Istanbul is pleased to represent a limited number of six U.S. art and design schools through a Catalog Show at the INARTS Fair, providing an opportunity to get in touch with a pool of prospective Turkish students. INARTS International Art & Design Schools Fairs is Europe’s leading art and design study abroad exhibition, which is held in Istanbul twice a year (http://www.inartsfairs.com/). Traditionally, half of the exhibitors are from Europe and around 15% from the U.S. This makes INARTS not only a chance to tap into the U.S.-Turkey art education market, considering that 800 prospective students visit each fair, but also a testing water to fathom the art school admission culture in this particular region. In terms of the bigger picture, an estimated number of 13,000 Turkish students are currently studying in the U.S.

At the fair, art and design schools in all fields ranging from fashion, architecture, performing arts, design, photography, film making, fine arts, digital arts, interior design, product and industrial design, game design, 3D animation, music, dance, transportation design, visual arts, and culinary arts will be represented. Education specialists will staff the Foreign Commercial Service booth where participating U.S. schools’ brochures and promotional materials will be displayed. Information on schools will be relayed to students, whose contact information, questions and field of interest will be gathered. The demographic of the visiting students at the fair is estimated to be diverse in the level of their finished education, ranging from current high school attendance to university students to young professionals.

Participation fee: $150, Catalog Show Registration Deadline: October 15, 2015.

For more information please contact:

Perim Akguner,

U.S. Commercial Service – Istanbul, Turkey

Perim.Akguner@trade.gov or call +90 212 335 9197

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April 18 – 22, 2016: “Save the Date” Join Us to Explore Emerging Educational Markets – Czech Republic, Hungary, Poland

The U.S. Commercial Service at the U.S. Embassies in the Czech Republic, Hungary and Poland, in cooperation with EducationUSA and the Fulbright Commission, is organizing educational fairs in these markets from April 18 to April 22, 2016. This is an opportunity for representatives of regionally accredited U.S. institutions of higher education, both undergraduate and graduate, to explore the markets of Central Europe.

For more information, contact:

Jennifer Moll
jennifer.moll@trade.gov
or

Amy Ryan
amy.ryan@trade.gov

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VIRTUAL OUTREACH EVENTS

Are you interested in an excellent opportunity to recruit international students? How would you like to recruit students without ever setting foot on a plane? The USDOC provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform. Below is a list of upcoming Virtual Education Events. If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.

Virtual Education Fair in China (Guangzhou)
Date of Event:
August 11, 2015
Programs:
Summer camp programs offered by Community Colleges, Universities, and High Schools
Cost: $650
, limited to six (6) U.S. Institutions
Contact:
David.Edmiston@trade.gov

Virtual Education Fair in India
Date of Event:
August 20, 2015
Programs:
U.S. Educational Institutions offering Healthcare, Design, Engineering, Business, and Management Programs
Cost: $600
, limited to six (6) U.S. Institutions
Contact:
Amy.Freedman@trade.gov

Virtual Education Fair in Turkey
Date of Event:
December 9, 2015
Programs:
U.S. Boarding Schools and Private High Schools
Cost:
$650, limited to six (6) U.S. Institutions
Contact:
Koreen.Grube@trade.gov

In addition to the fairs listed above, we are currently working out the details on events in the following markets:

Country

Who Should Participate

Month/Year

Vietnam

TBD

Fall and Winter 2015 (TBC)

Philippines

TBD

Fall 2015 (TBC)

Mexico

TBD

November 2015 (TBC)

Indonesia

TBD

December 2015 (TBC)

India

TBD

March 2016 (TBC)

If there is a country/region that you are interested in that is not listed here, please let us know.

For more information on any of these virtual fairs, or to be added to a list for specific events, please contact:

Gabriela Zelaya

U.S. Commercial Service – San Jose

Gabriela.Zelaya@trade.gov

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EDUCATION AND TRAINING MARKET RESEARCH

New! The Global Education Team has developed the Education and Training Services Resource Guide 2015.  This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research.  You can access the guide by visiting:  http://tinyurl.com/k7q26af

BRAZIL- Education Partnership Opportunities in Northeast Brazil - November 2014

For more information on the Brazil education market, please visit http://www.buyusainfo.net/docs/x_4451016.pdf

KAZAKHSTAN – Education Sector Report – September 2014

For more information on the Kazakhstan education market, please visit http://www.buyusainfo.net/docs/x_8879384.pdf

NICARAGUA - Education and Training Services – September 2014

For more information on the Nicaragua education market, please visit http://www.buyusainfo.net/docs/x_299889.pdf

COLOMBIA – Education – September 2014

For more information on the Colombia education market, please visit http://www.buyusainfo.net/docs/x_5540375.pdf

MEXICO- Education and Training Services – Best Prospects – September 2014

For more information on the Mexico education market, please visit http://www.buyusainfo.net/docs/x_5998348.pdf