The U.S. Department of Commerce, U.S. Commercial Service Travel and Tourism Team is implementing a worldwide golf initiative. The main purpose of this initiative is to increase Golf Tourism from foreign markets into the United States. According to the United States World Golf Foundation, golf is a $76 billion industry, with a total impact on the U.S. economy in excess of $2 billion.
The U.S. Commercial Service will leverage its network of Export Assistance Centers throughout the United States to identify golf destinations and resorts with strong potential for attracting more overseas travellers. The U.S. Commercial Service through its worldwide network of tourism experts in consulates and embassies around the world will identify and target outbound golf tour operators and golf travel writers in their respective markets to promote U.S. golf destinations. Additionally, the U.S. Commercial Service will work in coordination with current organizations and entities such as the International Association of Golf Tour Operators, the World Golf Foundation, Reed Exhibition, and the Professional Golf Association to facilitate their mission of increasing golf participation and tourism. For more details, contact Mr. Robert Stackpole, Robert.Stackpole@trade.gov or Mr. Paul Tambakis, Paul.Tambakis@trade.gov.
Golf America Initiative expanded to Europe in November 2012 with a full pavilion at IGTM in Portugal. The program included a well-organized USA travel pavilion at IGTM led by Robert Stackpole of CS Birmingham and a media briefing hosted by CS Portugal. Ten U.S. golf resorts participated in the exhibition November 12-15th and in the media event, including: Coastal South Carolina, Doral Golf Resort & Spa from Florida, Fairways Golf Vacations from Alabama, Florida’s First Coast of Golf, NBC - Golf Channel, Pebble Beach from California, Salamander/Innisbrook from Florida, The American Club from Wisconsin, Charleston and Resort Islands Golf from South Carolina, Myrtle Beach Golf Holiday from South Carolina
IGTM, the International Golf Travel Market show, is the worlds only trade show dedicated to golf travel. IGTM is owned by CS Strategic Partner Reed Exhibitions and targets the European market. According to OTTI data the U.K., Germany and France have the highest volume for participation in golf/tennis sports activities in the US. In terms of the rates of participation the Netherlands (8.2%), Switzerland (6.4%), and Sweden (6.0%) are the highest markets within Europe.
U.S. Commercial Service Travel and Tourism Team Members at China-Golf Show, March 2012.
Director of U.S. Commercial Service – Irvine, CA, Mr. Paul Tambakis with PGA of America, Mr.
Dawes Marlatt at China-Golf Show, March 2012.
Discover California Golf at U.S Travel Pavilion at China-Golf Show, March 2012.