Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

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The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:


China is rapidly becoming one of the most important outbound tourism markets in the world. According to the China National Tourism Administration, Chinese outbound travelers reached 109 million in 2014. The United States is becoming an increasingly popular destination for Chinese travelers. In 2014, China ranked as the 6th largest international market for the United States. According to the National Travel and Tourism Office within the U.S. Department of Commerce, China is expected to become the largest source of overseas travelers to the United States by 2020 (overseas excludes Canada and Mexico).

Is Your Destination China-Ready? Join us May 19 at 8PM (ET); 5PM (PT) to gain best practices from travel & hospitality industry experts on how to cater to Chinese visitors AND learn how to effectively market to Southwest China's growing travel market.

Questions? Contact Dave Fiscus, or 801-524-3092.

Detailed Event Information For The China Incentive Business Travel & Meetings Exhibition (CIBTM) Detailed Event Information For The China Incentive Business Travel & Meetings Exhibition (CIBTM)
The China Incentive Business Travel & Meetings Exhibition (CIBTM) -- Travel and Tourism Industries
Location/Date: Beijing, China 09/02/2013 - 09/04/2013
Event Summary:
CIBTM is the largest and most established annual trade exhibition dedicated to the Business Travel, Meetings, Incentives, Conferences & Events Industry in China and Asia. CIBTM brings together international, regional and local suppliers of MICE products (including destinations, venues, hotels and attractions) with over 4,000 international and regional senior-level buyers and local trade visitors. The 3 day event with its internationally acclaimed Hosted Buyer program provides the best opportunity to do business either on the exhibition floor or through a series of networking events. In addition, CIBTM provides the opportunity for professional development through a highly focused education program aimed at levels of industry professionals. CIBTM is part of the global portfolio of meetings and incentive events organized by Reed Travel Exhibitions that includes EIBTM, GIBTM, AIME, the newly launched AIBTM, and the annual ICCA Congress exhibition. CIBTM is co-hosted by the Beijing Tourism Administration and is focused on driving the growth of the Business Tourism and MICE industries across China. Leading international professional associations provide access to knowledge, business contacts and expertise to help develop and build a well trained local workforce to enable China to compete effectively in the global market.

Helen Simpson-Davis, Trade Event Programs
Senior International Trade Specialist
Phone: 202-482-1882
Rosemary Gallant, Jakarta
Senior Commercial Officer
Phone: 62 21 5262850 x 3001
Christina Alonge, Reed Exhibitions

Phone: 203 840-5551