Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Wow! OUTDOOR FUN | China | September 8-18, 2015

The U.S. Commercial Service and Visit USA China committee is organizing a China-wide Tourism Promotion Mission (WoW!) focusing on Outdoor Fun in Shanghai, Chengdu, Wuhan, Shenyang and Beijing from September 8th to September 17th, 2015 for U.S. tourism clients and trade promoters including U.S. CVBs, State tourism agencies, airlines, tour operators and other tourism suppliers, service providers and promotion entities.

The WoW Outdoor Mission Offers:

  • Develop U.S. tourism client relationships with local key governmental contacts
  • Develop U.S. tourism client relationships with local major outbound tour industries, including tour operators
  • Identify and establish U.S. tourism client presence in China’s best prospective tourism markets
  • Promote U.S. tourism interests
  • Promote U.S. and China trade relationship


  • September 8 – Shanghai
  • September 10 – Chengdu
  • September 14 – Wuhan
  • September 16 – Shenyang
  • September 18 – Beijing

Participation Fee / Each City:

  • VisitUSA China Committee Members: $800.00
  • None-VisitUSA China Committee Members: $1000.00

Learn more about the event by clicking here.

Contacts for each city:

Beijing Stop
Ms. Wei Jing
010 8531 4296
18614095876 / 13810497254

Shanghai Stop
Ms. Stellar Chu
021 6279 8726

Wuhan Stop
Ms. Wang Jing
027 8555 7791 – 808

Chengdu Stop
Ms. Fan Li
028 8558 3992

Shenyang Stop
Ms. Andrea Shen
024 2322 1198


Detailed Event Information For Discover Global Tourism Markets:What Attracts Canadian MICE Planners to the U.S. Detailed Event Information For Discover Global Tourism Markets:What Attracts Canadian MICE Planners to the U.S.
Discover Global Tourism Markets:What Attracts Canadian MICE Planners to the U.S. -- Travel and Tourism Industries
Pre-Register for this event
Location/Date: Washington, DC, United States 04/23/2014 - 04/23/2014
Event Summary:
The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a (recorded) webinar about the top tourism market to America: Canada, and specifically what Canadian MICE Planners are seeking in U.S. destinations. Meetings + Incentive Travel Magazine from Canada, produces an annual Market Report which shows trends and forecasts of the Canadian Meetings, Incentive Travel, Conferences and Events (MICE) industry – this is the only benchmarking survey of its kind in Canadian reflecting the MICE market. We are very appreciative that the Publisher of Meetings + Incentive Travel, Sonja Chilcott will be sharing the results of this year's survey with us. This Webinar offers answers to the following questions and much more. What are the top U.S. destinations for Canadian Meetings and Incentive Travel programs? What types of incentive travel trips are most popular? What attributes/characteristics are Canadian MICE planners seeking in destinations? What activities are Canadian MICE planners looking to arrange in the U.S.? What are the important characteristics/criteria of Canadian MICE planners that can help shape your promotional efforts in the market? What opportunities are available for U.S. destinations to market their locations to Canadian MICE planners? To enhance your strategic MICE marketing in Canada you are invited to join: ? Sonja Chilcott, Publisher, Meetings + Incentive Travel ? Mark Brown, Canada Travel Program Manager, U.S. Department of Commerce, Office of Travel and Tourism Industries ? Ruth Williamson, Senior Commercial Specialist at the U.S. Commercial Service in Toronto with national responsibility for the Travel and Tourism sector and International Advisory Committee Chair representing Canada for International Pow Wow ? Sue Bissi (Montreal), Louise Doré, Lucy Latka (Ottawa), and Connie Smith (Calgary) - U.S. Commercial Service Travel and Tourism Specialists Date Recorded: April 23, 2014 12:00pm – 1:00pm EDT (U.S.) Event Cost: $50 ($25 for recording) Webinar netreplay link will be sent after registration and payment is received. For questions, please contact Anastasia Xenias, PhD, (, Mark Brown ( in the United States or Doug Jacobson ( in Toronto

Anastasia Xenias, New York
Senior International Trade Specialist
Phone: 212-809-2685
Lucy Latka, Ottawa
Senior Commercial Specialist
Phone: (613) 688-5219
Sue Bissi, Montreal
Commercial Assistant
Phone: 514-398-9695 ext. 2273; Direct 514-908-3673
Doug Jacobson, Seoul
Commercial Officer
Phone: 82-2-397-4356
Louise Dore, Ottawa
Commercial Assistant
Phone: 613 688-5217
Ron Erdmann, Office of Tourism
Deputy Director
Phone: 202-482-4554
Ruth Williamson, Toronto
Commercial Specialist
Phone: 416/595-5412, ext. 238
Mark Brown, Office of Tourism
Market Research Analyst
Phone: 482-4754
Connie Smith, Calgary
Commercial Assistant
Phone: 403-265-2116