Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Wow! OUTDOOR FUN | China | September 8-18, 2015

The U.S. Commercial Service and Visit USA China committee is organizing a China-wide Tourism Promotion Mission (WoW!) focusing on Outdoor Fun in Shanghai, Chengdu, Wuhan, Shenyang and Beijing from September 8th to September 17th, 2015 for U.S. tourism clients and trade promoters including U.S. CVBs, State tourism agencies, airlines, tour operators and other tourism suppliers, service providers and promotion entities.

The WoW Outdoor Mission Offers:

  • Develop U.S. tourism client relationships with local key governmental contacts
  • Develop U.S. tourism client relationships with local major outbound tour industries, including tour operators
  • Identify and establish U.S. tourism client presence in China’s best prospective tourism markets
  • Promote U.S. tourism interests
  • Promote U.S. and China trade relationship


  • September 8 – Shanghai
  • September 10 – Chengdu
  • September 14 – Wuhan
  • September 16 – Shenyang
  • September 18 – Beijing

Participation Fee / Each City:

  • VisitUSA China Committee Members: $800.00
  • None-VisitUSA China Committee Members: $1000.00

Learn more about the event by clicking here.

Contacts for each city:

Beijing Stop
Ms. Wei Jing
010 8531 4296
18614095876 / 13810497254

Shanghai Stop
Ms. Stellar Chu
021 6279 8726

Wuhan Stop
Ms. Wang Jing
027 8555 7791 – 808

Chengdu Stop
Ms. Fan Li
028 8558 3992

Shenyang Stop
Ms. Andrea Shen
024 2322 1198


Detailed Event Information For EQUITANA 2015 - Opportunities in Selling Travel and Products to Equestrians Detailed Event Information For EQUITANA 2015 - Opportunities in Selling Travel and Products to Equestrians
EQUITANA 2015 - Opportunities in Selling Travel and Products to Equestrians -- Apparel, Footwear, General Consumer Goods, Sporting Goods/Recreational Eq., Travel and Tourism Industries
Pre-Register for this event
Location/Date: New York, NY, United States 04/30/2014 - 04/30/2014
Event Summary:
Do you have an equestrian travel and tourism experience or product to to market overseas? Learn about the market and opportunities through Equitana 2015. For more than 40 years, EQUITANA, a biennial event, has been the leading international fair for the equestrian industry and the meeting point for the equestrian world. EQUITANA is the biggest platform for innovations and trends. Exhibitors will benefit from the high demands of international experts including: producers of high-valued investment goods, breeders, and quality riding equipment suppliers. EQUITANA represents the whole world of equestrian sports--March 14-22, 2015 in Essen, Germany. Equitana boasts 201,000 visitors, 90,000 sqm exhibition space, 1,000 horses, 825 exhibitors from 30 countries, more than 40 horse breeds, 17 halls, 9 days. Spur your success! 94 % of the visitors have special purchase intentions and 68 % of the visitors own one or more horses. If you have an equestrian experience in the United States or equestrian product to sell overseas this is the ideal audience for you. What Will Be Covered on the Webinar? Opportunities for U.S. companies at EQUITANA The current state of the Germany equestrian market Key factors to success The benefits of the ATA Carnet Speakers Include: Elizabeth Walsh, Commerical Specialist, U.S. Commercial Service- Frankfurt, Germany Franziska Kroll, Sales Manager, EQUITANA Mary Ellen Guerrlich, Sales Manager, Reed Exhibitions International Sales Group Amanda Barlow, Director, Marketing Carnet and Trades, USCIB Who Should Participate on the Webinar? Companies interested in hearing directly from industry experts about the market environment and opportunities in Germany and EQUITANA for U.S. travel & tourism companies or destinations offering travel services involving horseback riding and equine experiences, sporting goods companies, apparel and footwear companies, and consumer products firms specializing in equine products. Please Join Us for a recorded Webinar to Learn about EQUITANA 2015.

Anastasia Xenias, New York
Senior International Trade Specialist
Phone: 212-809-2685
David Fiscus, Salt Lake City
USEAC Director
Phone: 801-255-1873
Mary Ellen Guerrlich, Reed Exhibitions

Phone: 203-840-5342
Kelley Bradley, Reed Exhibitions

Phone: 203-840-5893