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Information and Communications Technology

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Market Overview

By 2011, Argentina was well along the path of developing its domestic industry in the software and IT services sectors. The software and computer services industry in Argentina has approximately 40,000 qualified workers spread among 1,000 companies that invoice around $1,600 million and $300 million in software and IT services exports. By the end of 2012, the industry employed nearly 67,000 workers and increased revenues to almost $3 billion, including more than $700 million in exports. CESSI, the Argentine Chamber of Software and IT Services Companies, projects 12 percent growth in 2013.

Argentina has one of the most developed broadband markets in Latin America, with some of the fastest and least expensive plans. At 14.3 percent at year-end 2012, penetration is among the highest in the region. The main broadband technologies are cable modem and ADSL. Fixed wireless and satellite broadband account for about 1 percent of the market, while FttH is just starting. Broadband demand is expected to continue rising, particularly in areas outside of Buenos Aires.

Four main factors will keep demand for software and IT services high in 2013:

  • the majority of the systems installed need upgrading
  • the growth of Internet access (fixed and mobile)
  • the increasing complexity and convergence of technologies
  • highly educated and tech-savvy population

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Sub-Sector Best Prospects

The IT Services sub-sector offers major opportunities for U.S. companies in network implementation, management and maintenance, legacy applications, wireless LANs, RTE (real time infrastructure) implementations, remote operation processing, back-up, critical mission services, disaster recovery systems, Internet and network security systems, document digitalization, digital asset management, storage, utility computing, and information systems for rural areas (traceability, RFID, etc.). Cloud computing and virtualization-related services will see high demand during 2013. The outsourcing of software development and call/contact centers will continue to see new investments, exports, and increased sales in the domestic market.

Other market conditions will foster growth in IT services throughout 2013, such as the increased use of e-banking, electronic commerce, and E-Government, which have increased the need awareness related to information technology security. Regarding software, large projects in the areas of security solutions and business intelligence will present opportunities in 2013.

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Opportunities

The following main factors will keep demand for IT hardware, software, and services high, with increased competition in 2013:

  • new investments in the country in a number of industries (e.g., tourism)
  • new mobile number portability law
  • tendering of remaining frequencies to offer mobile services and satellite TV services
  • nationwide extension of fiber optic lines under the Argentina Conectada program

In the telecom sector, investments in 2013 will focus on four areas: deployment and enhancement of the cellular GSM network (3G+), expansion of broadband Internet access (via ADSL, cable modem, Wi-fi, Wi-Max, 3G USB modems, and smart phones), expansion of data transmission/broadband and content over cellular networks, and the continuing migration to IP networks (NGN) and triple play.

Argentina continues to present many opportunities to U.S. exporters. However, the Argentine Government has imposed import and foreign exchange controls potentially affecting all exports to Argentina regardless of origin or product category. It is important for current and would-be exporters to Argentina to confirm that their Argentine customers have received all the necessary permits to import the goods and to acquire the foreign exchange to pay for the goods prior to shipment. (Please refer to Chapter 5: Trade Regulations, Customs, and Standards).

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Key Figures 

IT hardware and consumables

(In US$ Millions)

2011

2012

2013

2014est

Total Market Size

2,574,000

3,009,000

3,370,000

3,707,000

Total Local Production

564,000

676,000

757,000

832,700

Total Exports

23,000

25,000

28,000

30,800

Total Imports

2,033,000

2,358,000

2,641,000

2,905,100

Imports from the U.S.*

22%

22%

25%

26%

  • Percentage of Total Imports

Total Market Size = (Total Local Production + Total Imports) – (Total Exports)

Data Sources:

  • Total Local Production: Unofficial estimates based on industry reports
  • Total Exports: Nosis/Exi-Net export/import database
  • Total Imports: Nosis/Exi-Net export/import database
  • Imports from U.S.: Unofficial estimates based on Nosis/Exi-Net export/import database

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Trade Events

In Argentina

Event:

CAPER

Dates:

October 23-25, 2013

Place:

Costa Salguero Convention Center, Buenos Aires

Organizer:

Argentine Association of Broadcasting Equipment Manufacturers and Suppliers (CAPER)

Description:

Trade Association that groups all the equipment providers for the broadcasting, cable and multimedia industries. The show features the latest technologies from the most important companies in the world that supply professional equipment for: Broadcasting stations, Digital Television / HDTV, Radio stations, Movie and Video production, Digital Cinema, Television and Radio Production, Recording Studios, Cinema, Television & Audio, Post-Production, Computer Graphics & Animation, Radio and Television Automation and Radio and Television Programming.

In the United States

Event:
Dates:
Place:
Organizer:
Description:

ITEXPO West
August 27-29, 2013 
Las Vegas, NV
TMS – Technology Marketing Corporation
Internet Telephony Conference & Expo. The event features VoIP, CRM, SIP, Wi-Fi Telephony, Consumer Electronics, global call center, biometrics, PDAs, Tablet PCs.

Event:
Dates:
Place:
Organizer:
Description:














Satellite
March 10-13, 2014
Washington, DC
Access Intelligence, LLC
Satellite is the largest satellite conference and exhibition in the world. Products featured include Aerospace consulting, broadband technology, broadcast and satellite services, billing and subscriber management systems, cables, connectors, data and digital audio broadcasting, engineering services, frequency control products, interactive/enhanced TV platforms, internet access, IP networking, microwave products, mobile media, monitor and control software, production services, satellite equipment manufacturers, satellite  equipment distributors and dealers, satellite networks, satellite operators and carriers, satellite reception equipment and antennas, switches and switching systems, system integration, test equipment, transmission services and webcasting.  Industries:  Satellite, Telecommunications Aerospace, Broadcasting, broadband.

Event:
Dates:
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NAB - National Association of Broadcasting
April 5-10, 2014
Las Vegas, NV
National Association of Broadcasters
The NAB show is one of the top ten trade shows in the US and provides attendees with the world's largest and most diverse representations of broadcasting, film/audio/visual production, post-production, broadband, streaming, wireless, satellite and telecommunications products, services and equipment.  Product categories include: antennas, towers, broadband technologies, cameras; data broadcasting; digital television, digital radio; microwave/satellite; multimedia products and services; radio programming; video editing and effects; information and research services and transmitters.

   

Event:
Dates:
Place:
Organizer:
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CTIA Wireless
September 9-11, 2014 
Las Vegas, NV
CTIA, The Wireless Association
This Show is the #1 ranked wireless show in North America and represents the fastest growing, most dynamic segments of the wireless, mobile computing and Internet industries.  There are conferences exploring all areas of the wireless industry.  Product categories include: Cellular, PCS, paging, specialized mobile radio, satellite, wireless data transmission and fixed wireless services.

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Useful Links 

Argentine Web Sites

Trade Associations

Consulting and Market Research

U.S. Web Sites

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Contact Information

Please feel free to contact the U.S. Commercial Service Argentina Specialist mentioned below for additional information or assistance.

Marina Millet
Information Technology/Telecommunications Sector Specialist
U.S. Commercial Service Argentina
Embassy of the United States of America
Av. Colombia 4300
C1425GMN Buenos Aires, Argentina
Phone: (54-11) 5777-4851
Fax:    (54-11) 5777-4203
E-mail: Marina.Millet@trade.gov

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