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Electronic Security Equipment

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Market Overview

Despite the economic challenges facing the global economy, the electronic security sector in Argentina grew 31 percent in 2012. Local trade contacts estimate growth of 20 to 30 percent in 2013. This increase is largely attributed to rising crime, the high levels of perceived insecurity, and the increasing priority of improving workplace safety. This expansion has been seen in all sub-sectors of products and services of electronic security, especially for monitoring, CCTV over IP, intrusion control and law enforcement equipment, together totaling over 80 percent of electronic security imports to Argentina.

Hi-tech imports play a significant role in the overall security market, as domestic manufacturing is primarily focused on the production of basic security equipment and safety supplies. Thus, the hi-tech security equipment market presents the greatest opportunities for U.S. companies. The greatest potential for growth lies in such applications as online digital video surveillance and intelligent software with capabilities such as pausing, zooming, identification of specific objects and persons through facial expressions, thermal and night vision features.

2013 Sector Highlights:

  • Important investments in device research and updating.
  • Constant growth according to technological development. Greater awareness as regards the relationship between ICT and Electronic Security.
  • Increasing development and specialization per product or service offered.
  • Argentina has outstanding human and technical resources in the security area.
  • In the coming years market growth is expected as a result of the emergence of new technologies and better access possibilities for companies and users.
  • Important development of activity segments with strong demand such as mining companies, oil companies, airports, as well as the development of intelligent buildings, urban monitoring and new regulations in the banking sector.

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Sub- Sector Best Prospects

Hi-tech imports play a significant role in the overall security market, as domestic manufacturing consists primarily of basic security equipment and safety supplies. Therefore, the hi-tech security equipment market presents more opportunities for U.S. companies with major opportunities in niche areas such as CCTV, access control equipment on IP networks, and safety and security design consulting services for large buildings and other real estate developments.

Best sales prospects for U.S. electronic security firms include:

  • Intelligent Surveillance Systems: smart cameras and intelligent software for identification of pedestrians; CCTV on IP networks-industry specific security systems; equipment parts and software for automotive, banking, airports, ports, warehouses, mines, highways, utilities, hospitals, and construction sites
  • Access Control: biometrics on IP networks
  • High-tech security equipment for Police and other law enforcement agencies.
  • Safety and security design consulting services.

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Opportunities

Market growth in recent years reflects the rising crime rate in Argentina. Acts of violence, including street crime, bank robberies, and private property theft, have been on the rise. While Argentina’s crime rate is lower than in the U.S., Brazil, Mexico, or Venezuela, crime is an issue that has been emphasized in the press. The widespread perception of growing insecurity, along with the increasing priority of improving workplace security, has contributed to the growth of the electronic security sector in Argentina, which grew 31 percent in 2012.

In addition to these changes, a trend has been to import parts for fire and safety equipment. Although there has been an increase of local assembly of alarms, detectors, and electronic fire systems to offer significantly lower prices and to take advantage of the “Buy Argentina” law and tax benefits, high-tech imports will continue to play a significant role in the overall security market, since domestic manufacturers tend to satisfy the demand for less sophisticated equipment.

Argentina continues to present many opportunities to U.S. exporters. However, recent controls imposed by the Argentine government have made exporting goods from any country to Argentina more difficult. It is important for would-be exporters to Argentina to confirm that their Argentine customer has received all the necessary permits (see Chapter 5: Trade Regulations, Customs, and Standards).

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Key Figures 

(In US$ millions)

2011

2012

2013

2014

Total Market Size

488

645

806

983

Total Local Production

85

180

225

274

Total Exports

75

85

106

129

Total Imports

478

550

687

838

Imports from the U.S.

192

220

275

335

Total Market Size = (Total Local Production + Total Imports) – (Total Exports)

Data Sources:
The above statistics are official statistics based on Argentine Customs data while Total Market Size and Local Production are estimates based on industry sources.

In 2012, the Argentine electronic security sector market was valued at approximately $645 million dollars, making it a relatively large and growing sector for U.S. firms, especially in electronic security-related products, equipment, and services.

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Trade Events

In Argentina

 Event: 

Seguriexpo Buenos Aires

 Dates:

November 5-9, 2013

 Site:

La Rural Trade Center, Buenos Aires

 Organizer:

Indexport Messe Frankfurt S.A.

 Description:


 

South American Integral Security Fair featuring: Intrusion and Monitoring; CCTV; Fire; Access Control; Industrial Security; IT Security; Surveillance; Measures and counter measures equipment and supplies.

In the United States

 Event: 

ASIS International

 Dates:

September 24-27, 2013 

 Site:

Philadelphia, PA

 Organizer:  

ASIS International

 Description:





 

If you're looking for qualified decision-makers searching for the latest security information and innovative products, you'll want to exhibit at ASIS International—the world's largest event dedicated to security. This leading security event attracts more than 23,000 professionals from across the globe, all in one place. When you exhibit at ASIS, you will gain access to this powerful group of end-users who are searching for the technologies, products, and services you have to offer.

 Event: 

International Security Conference & Exposition (ISC)

 Dates:

April 2014 (TBD) 

 Site:

Las Vegas, NV

 Organizer:  

Security Industry Association (SIA)

 Description:






 

 

   

ISC West has everything you need whether you are a dealer/installer, Integrator, Corporate security professional, government professional, or responsible for commercial facility protection.  Whatever your concentration in security, ISC East provides information and access to the latest innovations all to help you be more successful.  More than 400 exhibitors will be showcasing their state-of-the-art security solutions in Access Control, Biometrics, CCTV, Systems Integration, Home Systems, and much more. ISC East is sponsored by Security Industry Association (SIA) and endorsed by the National Burglar and Fire Alarm Association (NBFAA).

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Useful Links 

Argentine Web Sites

U.S. Web Sites

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Contact Information

Please feel free to contact the U.S. Commercial Service Argentina Specialist mentioned below for additional information or assistance.

Marina Millet
Security and Safety Equipment Sector Specialist
U.S. Commercial Service Argentina
Embassy of the United States of America
Av. Colombia 4300
C1425GMN Buenos Aires, Argentina
Phone:   (54-11) 5777-4851
Fax:      (54-11) 5777-4203
Email:  Marina.Millet@trade.gov

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