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Australia is Open for Your Business.

U.S. Commercial Service Australia Services for U.S. Companies

Every year, the U.S. Commercial Service helps thousands of companies export goods and services worth billions of dollars. Let us help you find the best opportunities for your business in Australia.

Proven Trade Expertise. Our global network of trade professionals is located throughout the United States and in U.S. Embassies and Consulates in nearly 80 countries, including Australia. Whether you’re looking to make your first export sale or expand your business in Australia, we offer the services you need to connect with lucrative business opportunities. In addition, we will help you to develop trade finance and insurance strategies that align with your particular business objectives and help you complete your export transaction.

Following is a list of our general assistance areas. Our trade professionals will work with you to identify and tailor the right mix of U.S. Commercial Service capabilities to achieve your exporting goals.

Services and Programs:

Appointment Service

Background Checks on Australian Companies

Customized Market Research

Feature Your Company on Our Website

International Partner Search

Single Company Promotions

Trade Events

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Promotional event for Hawaiian Airlines

Appointment Service

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The Gold Key Service provides visiting American firms with prequalified and prescreened meetings with potential overseas agents, distributors, sales representatives and strategic business partners. This program features:

  • appointments with prescreened and prequalified Australian firms
  • background and contact information on each potential partner, such as: the size of the company; number of years in business; product or service lines; and capability to provide after-sales service
  • customized market briefing with U.S. Commercial Service staff
  • available market research on the relevant industry sector
  • debriefing with U.S. Commercial staff to discuss results and plan follow-up actions
  • and more!

International Partner Search

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The "International Partner Search" helps you find potential agents, distributors or other partners without leaving the U.S. We will contact potential Australian partners using the marketing materials you provide, and identify the companies that are interested and capable of becoming a viable representative for you in Australia.

Background Checks on Australian Companies

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To assist U.S. companies in avoiding “the sharks and rips” we assist companies to “swim between the flags” - and safely enter international business relationships with confidence, the International Company Profile helps U.S. companies evaluate potential business partners by providing a detailed report on Australian companies.

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Through the service, clients can request answers to detailed questions about Australian companies on a variety of issues and receive expert advice from our commercial specialists about the relative strength of the firm in its market and its reliability, among other things. Detailed questions can be asked of the Australian companies, beyond those in the standard questionnaire.

Please note that due to the geographic size of Australia, only those companies located within the Sydney and Perth metropolitan areas will be personally visited by a Commercial Specialist.

Customized Market Research

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The CMR is recommended as the entry level step to determine prospects for a company's products or services, and as a tool to identify market opportunities and representation interest. Based on the finding of the CMR, CS Australia specialists will suggest a customized market strategy including either International Partner Search or Gold Key Service which is offered at a reduced fee through our Client Loyalty Program.

Research can include: contact lists of potential distributors, competition, market entry issues, a quick take on a specific industry sector, market size, market trends, or regulatory issues, etc.

Feature Your Company on Our Website

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Looking for sales leads or potential sales representatives in Australia and New Zealand?

SE - Featured U.S. Exporters

CS Australia and New Zealand are offering a listing for qualified* U.S. companies on our websites, which target local importers and commercial buyers.

We will post a description of the product or service for which you are seeking representation, distribution or sales prospects, along with an appropriate image, to our on-line directory of U.S. exporters.

Interested importers are encouraged to contact our office and once we have confirmed their interest and contact information, we will forward the trade inquiry to you. However, as there is no language barrier between Australia/New Zealand and the USA, you may find some buyers contact you directly.

To receive your listing, simply complete the form on the BuyUSA.gov homepage: http://www.buyusa.gov/home/fuse.html where you can sign up - not only for an Australia/New Zealand listing - but for all countries participating in this program.

For more information on marketing your product with the FUSE program, contact your local Export Assistance Centre: http://www.buyusa.gov/home/us.html

Single Company Promotion

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Through the Single Company Promotion program, CS Australia organizes an event to enable your company to reach a target audience of clients, potential partners or decision-makers. The SCP uses a variety of formats, ranging from technical seminars to private dinners, to build market profile, advance company strategy, and provide access to key contacts. Because each SCP is a customized solution, CS Australia will develop a scope of work and budget commensurate with your company's objectives.

Trade Events

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CS Perth and CS Sydney participate in many of the major industry trade events that take place in Australia. If you wish to showcase your products and/or services at one of these events then we can assist you. Take a look at the upcoming trade events in Australia that we are currently promoting, or use our International Buyer Program to meet with pre-screened buyers and receive export counseling at major U.S. trade shows.

Trade Missions

Participate in official business development missions led by senior U.S. government leaders. Meet with Australian agents, distributors, government and industry officials, prospective customers, and U.S. Embassy officials.