Indirect vs. Direct Exporting

Indirect Exporting:

The principal advantage of indirect exporting for a smaller U.S. company is that it provides a way to enter foreign markets without the potential complexities and risks of direct exporting.

Direct Exporting:

The advantages of direct exporting for your company include more control over the export process, potentially higher profits, and a closer relationship to the overseas buyer and marketplace, as well as the opportunity to learn what you can do to boost overall competitiveness.