The most obvious way in which exporting services differs from exporting goods is that you are exporting something invisible or intangible. Most likely, this will mean:
- More travel. Without a tangible product, you may have to make special efforts to elevate the profile of your company and the credibility of its services.
- Awareness of labor requirements. You may be in-country for an extended period of time, or you may need to hire local workers. Be aware of your legal obligations, such as securing work permits.
- More intensive market research. Market research methodologies and business opportunity indicators are unique for service firms, often requiring more in-depth and detailed activities, information, and intelligence than are routine for exporting goods.