Box 9.1 THE UNIQUE CHALLENGES OF EXPORTING SERVICES

The most obvious way in which exporting services differs from exporting goods is that you are exporting something invisible or intangible. Most likely, this will mean:

  • More travel. Without a tangible product, you may have to make special efforts to elevate the profile of your company and the credibility of its services.
  • Awareness of labor requirements. You may be in-country for an extended period of time, or you may need to hire local workers. Be aware of your legal obligations, such as securing work permits.
  • More intensive market research. Market research methodologies and business opportunity indicators are unique for service firms, often requiring more in-depth and detailed activities, information, and intelligence than are routine for exporting goods.