2014 World Cup and the 2016 Olympic Games in Brazil – Information for U.S. exporters
The 2014 FIFA World Cup is scheduled to take place from June 12 to July 13, 2014 throughout 12 cities in Brazil. Rio de Janeiro will also host the 2016 Summer Olympics Games. This will be the first Summer Olympics held during the host city's wintertime, as well as the first time a South American city will host the event. The pressure is now on Brazil to convince the world they can handle events of this magnitude.
U.S. companies interested in providing goods and services for these events will encounter a competitive environment. As such, they need to be aware of the relevant private sector, federal, state, and municipal government entities with jurisdiction over investments, infrastructure, and services for the World Cup and Olympic Games. This website highlights some of the major players involved in the state of Rio de Janeiro’s preparation for the Games, emphasizing the role of the 2016 Olympic Committee and provides information on the numerous projects that are taken place within both the state of Rio de Janeiro and the country of Brazil. The U.S. Commercial Service believes the Committee’s upcoming procurement announcements will provide a unique opportunity for U.S. small and medium-sized businesses to provide goods and services to Brazil.
Although more than half of Rio’s Olympics venues are already built, a legacy from the Rio 2007 Pan American Games, investments from 2010 through 2016 will reach approximately U$50 billion, including airport renovation, stadium construction and renovations and infrastructure projects – all in preparation for the thousands of tourists who will attend these major events. Unlike in London, the percentage of investments dedicated to transportation such as buses, beltways and metro lines will be higher than investments dedicated to Olympic sports projects such as arenas and stadiums. Many projects are funded through the Public-Private Partnerships (PPPs) of Brazil’s Growth Acceleration Program (PAC). All levels of the government are focused on improving the quality of life in Rio and Brazil well after both events have concluded.
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This website contains a collection of industry reports for U.S. exporters that describe specific opportunities or for investments and procurement related to the Games. Please click on the link Presentations and Reports (also available on the top of this page) for further information on World Cup and the Olympics. Some of the announcements are related to both events.