Schedule of Activities

Monday, June 2

 

3:00PM-5:00PM

Early Registration

Location: California Grand Foyer

3:00PM-5:00PM

Commercial Diplomat Appointments

Location: California Grand Ballroom Salon 3

5:00PM-7:00PM

Discover Global Markets : Europe 2014 Welcome Reception

Hosted by Women in International Trade Los Angeles (RSVP Required)

Tuesday, June 3

 

7:30AM-8:30AM

Registration, Networking Breakfast, and Exhibition

Location: California Grand Foyer

11:15AM-5:30PM

Commercial Diplomat Appointments (concurrent)

Location: California Grand Ballroom Salon 3

8:30AM-9:00AM

Welcome Remarks

Location: California Grand Ballroom Salon 1 and 2

 

Richard Swanson, Regional Director, Pacific South Network, U.S. Commercial Service,

Susan Kohn Ross, Chair, District Export Council Southern California and International Trade Counsel, Mitchell Silberberg + Knupp LLP

Antwaun D. Griffin, Deputy Assistant Secretary for U.S. Operations, Global Markets, U.S. Department of Commerce, International Trade Administration

9:00AM-10:15AM

European Overview: An In-Depth Examination of the Transatlantic Trade Relationship

 

Location: California Grand Ballroom Salon 1 and 2

With the United States and the European Union accounting for about half of the world’s GDP, and over 500 million consumers in Europe eager for American products, U.S. companies cannot afford to ignore Europe, when looking for new commercial opportunities overseas.  U.S. companies exported more goods in 2013 to the EU-28 (USD 262 billion) than to emerging markets like Brazil, India and China combined (USD 188 billion).  As President Obama’s National Export Initiative (NEI) calls for the doubling of U.S. exports by 2015 – to be achieved in large part by helping companies that already export to one market to expand their activities into multiple markets – where better than Europe to turn this initiative into increased exports, jobs and growth?  As our globally-focused clients develop pan-European strategies, Commercial Service teams across the region are more integrated than ever and ready to meet our companies’ needs with customized multi-market solutions.   Furthermore, through a well-developed network of public and private sector contacts, we can help our clients to identify export opportunities and potential partners, while at the same time leveling the playing field through a range of policy advocacy.  This panel will focus on commercial developments in the European Union, their impact on U.S. exports to the region, and our game plan for responding. The panel will also discuss the Transatlantic Trade and Investment Partnership (T-TIP) negotiation and how it will significantly grow the already robust $1 trillion annual U.S. – EU trade relationship.  

Beryl Blecher, Senior Commercial Officer, U.S. Mission to the European Union, Brussels

Carmine D’Aloisio, Senior Commercial Officer for Europe, U.S. Embassy, Rome

Skip Jones, Executive Director for Europe and Eurasia, Global Markets, U.S. Department of Commerce, International Trade Administration

10:15AM-10:45AM

Networking Break and Exhibition

Location: California Grand Foyer

10:45AM–11:15AM

Capitalizing on Global Trade: A Success Story

Location: California Grand Ballroom Salon 1 and 2

Jim Barber, President, UPS International

   

11:15AM-12:30PM

Breakout Sessions

Session A

Sector Focus: Opportunities in Franchising

 

Location: Angeleno

According to statistics published by the European Franchise Federation (EFF), in 2012 there were over 11,000 brands franchising in Europe. Many of these brands originated from countries outside of Europe, with U.S. franchise concepts having a very influential impact on the market. 

Moderator: Kristin Houston, Senior International Trade Specialist and Former Team Leader, Global Franchising Team, U.S. Commercial Service, Irvine

Angela Turrin, Commercial Specialist, U.S. Embassy, Madrid*

William Edwards, Chief Executive Officer, EGS LLC

Session B

Sector Focus: Europe Education & Training Market and Opportunities

 

Location: Olympic

The United States outstanding reputation for excellence in education attracts significant numbers of European students for a variety of programs. The increasing rate of adoption by European countries of education tech tools (tablets, MOOCs, digital content) also offers interesting opportunities for US education providers to enter the European market.

Moderator: Maura Kawai, Senior International Trade Specialist, U.S. Commercial Service, Los Angeles (West)

Jesus Garcia, Senior Commercial Specialist, U.S. Embassy, Madrid*

Perim Akguner, Commercial Specialist, U.S. Consulate, Istanbul

Patrick F. Colabucci, International Director, California State University, Northridge

Perry Akins, CEO, Boston Educational Services

Session C

Regional Market Focus: The New North - Sweden, Denmark, Norway, and Finland

 

Location: Bunker Hill

The four main Nordics, Denmark, Finland, Norway and Sweden, with an aggregate population of some 26 million and an aggregate GDP of 1.6 trillion consistently rank at the top of indexes for economic competitiveness, transparency, education and happiness. 

Moderator: Nicholas Kuchova, Regional Senior Commercial Officer, U.S. Embassy, Stockholm

Juha P. Markkanen, Ambassador, Consul General of Finland

Thomas Riebs, Esq., Chairman, Danish-American Business Council – LA

Gudrun Giddings, CEO, G4C Innovation and President, Swedish-American Chamber of Commerce, LA

Session D

Complying with EU Regulatory Requirements: Standards as a Solution

 

Location: Pacific Ballroom Salon 3

Sylvia Mohr, Commercial Specialist, U.S. Mission to the European Union

Anuj Kumar, Operations Manager, Intertek

Marie Roussel, Director, North America Operations, EcoMundo - Chemical Compliance

12:30PM-2:00PM

Keynote: California Trade and Business Perspective

Location: California Grand Ballroom Salon 1 and 2

Kish Rajan, Director, California Governor’s Office of Business and Economic Development (Go-Biz)

Luncheon

 

Presentation of Export Achievement Certificates and Keynote Remarks

Kenneth E. Hyatt, Acting Under Secretary for International Trade,

U.S. Department of Commerce, International Trade Administration

2:00PM-3:15PM

Breakout Sessions

Session A

Sector Focus: The European Energy Market - Capturing the Multi-Trillion Dollar Opportunities

Location: Angeleno

 

The European Union has a goal to reduce greenhouse gas emissions by 20% compared to 1990, improve energy efficiency by 20% and increase renewable sources of energy by 20%, all by 2020 (known as the 20-20-20 target).  As a result, innovative U.S. companies will be able to capitalize on the supply of solutions that will help European countries develop sustainable, secure, low carbon energy sources.

Moderator: Jason Sproule, Senior International Trade Specialist, U.S. Commercial Service, Irvine

Dr. Claudia Colombo, PhD, Commercial Specialist, U.S. Embassy, London*

Dr. Nand Ramchandani, PhD, Head of Government Affairs for Exports, OSISoft

Marvin W. Sepe, Chief Operating Officer, CTC Global Corporation

Session B

Sector Focus: Automotive Market and Opportunities: What’s Driving Europe

Location: Olympic

 

The European automotive market is a complex, robust and highly competitive market that provides the support network for Europe’s millions of cars, vans, trucks and buses. Its multi-faceted and diverse after market is struggling with advanced vehicle technologies, lower margins, and minimal volume growth. The shifting OEM landscape is forcing manufacturers to restructure and adjust its capacity to better match demand, while electric vehicles and hybrids drive further change. Learn more about trends in Europe and turn its challenges into your new business opportunities.

Moderator: Eduard Roytberg, Senior International Trade Specialist and Former Team Leader for the Global Automotive Team, U.S. Commercial Service, Ontario

Natasha Keylard, Senior Commercial Specialist, U.S. Embassy, The Hague*

Wolfgang Bullmer, Chief Executive Officer, Transonic Combustion, Inc.

Session C

Regional Market Focus: Germany, Austria, and Slovakia

Location: Bunker Hill

 

Germany, Austria and Slovakia have a combined population of around 95 million people.  While there are variations in income, infrastructure and national approaches to economic challenges within this region, there are similarities and advantages from which businesses can benefit. 

Moderator: Ferdinando "Nando" Guerra,  International Economist/Economist, Los Angeles County Economic Development Corporation
Volker Wirsdorf,
Senior Commercial Specialist, U.S. Consulate, Frankfurt

Wolfram Doelker, President, CEO, WDE International Inc. and Chairman of the Board of Directors, German American Business Association (GABA)-Southern California Chapter

Session D

Managing VAT and other Tax Implications

Location: Pacific Ballroom Salon 3

Understanding the European Union’s Value Added Tax (VAT) rules and other tax implications can seem daunting for US exporters. It is a complex area with multiple rules and multiple exceptions to those rules. Nevertheless there are some basic principles that underpin the system. The session will focus on these and the different ways in which EU law impacts U.S. exporters supplying goods and services to EU customers, both from the U.S. and from within the EU.

 

Britta Eriksson, President & CEO, Euro Vat Refund, Inc.

Stephen Rickert, CPA, Co-Partner In-Charge, Tax Services, Partner, International Tax Services Group, RBZ, LLP

3:15PM-3:30PM

Networking Break and Exhibition

Location: California Grand Foyer

3:30PM-5:00PM

Market Focus: Russia, Ukraine, and Turkey

 

Location: California Grand Ballroom Salon 1 and 2

As a resource-rich country with a growing consumer market, Russia offers many opportunities and challenges for U.S. companies, and has proven very difficult to predict. The same Russian leadership that produced the spectacle of the Sochi Winter Olympics, has shown disregard for its international agreements, and the territorial integrity and sovereignty of its neighbor Ukraine.  As the Russian economy decelerates, and political risk increases, many U.S. companies are recalibrating their approach to Russia in order to pursue the business opportunities and protect their interests, while complying with U.S. sanctions. 

The Turkish market has shown strong and sustained economic growth for a decade now. GDP per capita has more than tripled in this time and Turkey is aiming to become a Top Ten economy by 2023.  The last year has seen some tapering of Turkish GDP growth rates from 7-8% a year to 3-4%.  Many export opportunities for U.S. companies remain in a wide range of sectors including, energy, aerospace, defense, healthcare and agricultural equipment among others.  There is a continuing demand for U.S. products and services and in 2011, U.S. exports to Turkey reached a record $14.7 billion. While 2012-3 brought a slight decline in U.S. export totals, total, U.S.-Turkey trade has remained around $19 billion which is triple what it was 10 years ago. Turkey also has generally friendly climate for U.S. companies evidenced by over 1,000 small, medium and large U.S. firms already having offices in Turkey. With the added advantage of its close proximity to markets in Europe, the Middle East, and Central Asia, Turkey serves as a regional hub for many of these firms. 

Moderator: Robert D. English, Ph.D., Director of the School of International Relations, University of Southern California

Keith Kirkham, Senior Commercial Officer, U.S. Embassy, Moscow

Cheryl Dukelow, Senior Commercial Officer, U.S. Embassy, Kiev

John Fay, Commercial Officer, U.S. Embassy, Ankara

5:30PM – 7:00PM

Networking Reception

Location: California Grand Foyer

Wed, June 4

 

7:30AM-8:30AM

Networking Breakfast and Exhibition

Location: California Grand Foyer

8:30AM-5:00PM

Commercial Diplomat Appointments

Location: California Grand Ballroom Salon 3

8:30AM-9:15AM

Welcome Remarks and Opening Presentation

Location: California Grand Ballroom Salon 1 and 2

 

Roy Paulson, Chair, National District Export Council and President, Paulson Manufacturing Corporation

Larry Turner, President & Chief Executive Officer, Hannover Fairs USA, Inc.

9:15AM-10:30AM

Breakout Sessions

Session A

Sector Focus: Opportunities in Healthcare Technologies

Location: Olympic

 

The EU regards Health IT as one of the most promising economic sectors in the next decade. The European Commission will work to improve market conditions for entrepreneurs and companies developing products and services in the Health IT space.

In addition, the European nutritional supplements market was valued at 8 billion euro. Despite the global economic crisis, this industry has experienced consistent growth in the past few years and has witnessed new product launches.

Sabina Kroigaard, Commercial Specialist, U.S. Embassy, Copenhagen*

Elisa Martucci, Commercial Specialist, U.S. Embassy, Rome*

Marie Roussel, Director, North America Operations, EcoMundo - Chemical Compliance

Annie Niou Vonheim, Senior Vice President & Head of International, Thorne Research

Session B

Sector Focus: Opportunities in Environmental Technologies

 

Location: Angeleno

The European environmental services market (annual revenue) is estimated at $160 billion, with water and wastewater services representing the largest share, followed by waste- (solid and hazardous) and remediation-services. U.S. suppliers of equipment that address the EU Directives and member state regulations will find significant opportunities within the European environmental market.

Tuula Ahlstrom, Senior Commercial Specialist, U.S. Embassy, Stockholm*

Ron Duecker, Chief Operating Officer, JWC Environmental

Chris R. Chase, Manager, Environmental Systems Division, InterOcean Systems, Inc.

Session C

Regional Market Focus: Belgium, France, and Netherlands

Location: Bunker HIll

 

With well-developed infrastructures and strong consumer and industrial markets, France, Belgium and the Netherlands offer excellent points of entry for both new and established U.S. exporters. 

Pamela Ward, Deputy Senior Commercial Officer, U.S. Embassy, Paris

Kimberly A. Benson, Vice President, Cange International, Inc. USA

Session D

E-Commerce and Data Privacy  

Location: Pacific Ballroom Salon 3

E-commerce is one of the most lightly regulated areas of the EU economy. The legal framework is relatively consistent across the EU; as a result, it should be a major engine of transatlantic trade. This panel will discuss among others the regulations U.S. companies should be aware of pertaining to data retention, transferring EU customer and employee data from the EU to the U.S., cybersecurity and supply chain security programs.

 

Beryl Blecher, Senior Commercial Officer, U.S. Mission to the European Union, Brussels

Susan Kohn Ross, Chair, District Export Council of Southern California and International Trade Counsel, Mitchell Silberberg + Knupp LLP

10:30AM-11:00AM

Networking Break and Exhibition

Location: California Grand Foyer

11:00AM-12:15PM

Breakout Sessions

Session A

Sector Focus: Opportunities in California Lifestyle Products – Apparel, Cosmetics, Sporting Goods

Location: Olympic

 

Cosmetics: The opportunities for American exporters in the European cosmetic market are vast and anti-cyclical. The European toiletries and cosmetics sector is sophisticated and developed and, while there is high demand for US beauty products, potential and current American cosmetic exporters are facing challenges in the European market due to the new EU Regulation 1223/09. Sporting Goods: The European sporting goods market is characterized by dynamic growth—yet this growth is not evenly spread across all European countries.  NPD Group, a global consumer market research firm, estimated the 2012 market size to be EUR 79 billion or USD 101 billion.

Moderator: Kenneth L. Wengrod, President, FTC Commercial Corp

Elisa Martucci, Commercial Specialist, U.S. Embassy, Rome*

Moritz Holst, Commercial Specialist, U.S. Consulate, Munich*

Perim Akguner, Commercial Specialist, U.S. Consulate, Istanbul

Michael Roth, Director of International Retail Licensing & Development, Skechers USA

Session B

Sector Focus: Built Environment in Europe- Challenges and Successes

 

Location: Angeleno

This session will address the opportunities and challenges for US companies offering products and services in the building and construction sector throughout Europe.  A special emphasis will be placed on sustainable design and innovative products and strategies for winning large scale projects in the region. 

Moderator: Terri Batch, Senior International Trade Specialist and Team Leader Global Design & Construction Team (former), U.S. Commercial Service, Los Angeles (West)

Tuula Ahlstrom, Senior Commercial Specialist, U.S. Embassy, Stockholm*

Brendon Van Campen, Director - Government/Military Programs, Lutron Electronics Company, Inc.

Mike Liikala, President, Solutions International

Session C

Regional Market Focus: Italy, Spain, Portugal, and Greece

Location: Bunker Hill

 

The sub-region of Portugal, Spain, Italy and Greece offers several strategic and competitive advantages for U.S. companies. The structural reforms and increased flexibility in labor laws which have been introduced during the last few years of economic crisis in the region are now producing positive results. Economic growth returned to Spain, Portugal and Italy at the end of 2013, and is expected to pick up slightly in 2014.

Carmine D’Aloisio, Senior Commercial Officer for Europe, U.S. Embassy, Rome

Robert O. Jones, Regional Senior Commercial Officer, U.S. Embassy, Madrid

Scott Ermeti, Vice President of International Business, Pelican Products, Inc.

Session D

Developing a Financial Strategy for Selling throughout the EU, Russia and Turkey

 

Location: Pacific Ballroom Salon 3

Your company can offer financing terms to buyers to protect payment, increase sales and remain competitive. Discussion will include the different market dynamics, how currency movements shape the decisions of foreign buyers and how you can make it easier for those buyers to choose your products or services.

Moderator:

Susan Kohn Ross, Chair, District Export Council Southern California and International Trade Counsel, Mitchell Silberberg + Knupp LLP

Frans den Broeder, Manager Inbound Clients Desk, Rabobank N.A.

Megan Cullen, International Sales/Marketing Manager, Soilmoisture Equipment Corp.

12:15PM-1:30PM

Luncheon and Keynote Address

Location: California Grand Ballroom Salon 1 and 2

Introduction

Maureen Smith, Principal Deputy Assistant Secretary for Industry & Analysis,

U.S. Department of Commerce, International Trade Administration

Keynote

João Vale de Almeida, European Union (EU) Ambassador to the United States

1:30PM-2:45PM

Breakout Sessions

Session A

Sector Focus: The Changing Landscape of IT Distribution in Europe

Location: Olympic

 

The European market for Information and Communication Technology (ICT) offers significant opportunities to US companies. Some core areas of interest are big data; mobile technology; cloud computing; green IT; information security; and data protection.

Moderator: Carrie Brooks, Senior International Trade Specialist, US Commercial Service, San Diego

Jesus Garcia, Senior Commercial Specialist, U.S. Embassy, Madrid*

Joe Lawrence, EVP & Chief Business Development Officer, Voxox

Session B

Sector Focus: Opportunities in Safety & Security

Location: Angeleno

 

The European market for safety and security equipment continues to be promising for U.S. suppliers.  Interest is on the rise due to heightened awareness in the fields of homeland security, civil & citizen protection, cyber security, critical infrastructure protection, and organized crime.  U.S. safety and security solutions are considered among the most advanced technologies in the world. 

Moderator: Chris Marino, Managing Director, Fallingwater Consulting Group LLC

Natasha Keylard, Commercial Specialist, U.S. Embassy, The Hague*

Roy Paulson, Chair, National District Export Council and President, Paulson Manufacturing Corporation

Michael Hoffman, Director, Bureau of Industry & Security (BIS) Western Regional Office

Session C

Regional Market Focus: Bulgaria, Romania, Serbia, Croatia, Hungary, Macedonia, Moldova, Montenegro, Bosnia and Slovenia

Location: Bunker Hill

 

The Southeast Europe region covers 10 countries -- a market the size of Texas, with 60 million consumers and a combined GDP of $523 billion.   Nestled between East and West Europe, on the crossroads between Europe and Turkey, these markets offer easy access to the EU and nearby countries. 

Jane Kitson, Senior Commercial Officer, U.S. Embassy, Belgrade

Session D

Business Strategies for Risk Mitigation

Location: Pacific Ballroom Salon 3

 

Risk Mitigation Strategies for Sales, Distribution and Conducting Business in Europe.  A panel discussion of risk issues and mitigation techniques, legal do's and don'ts and lessons learned by exporters doing business in Europe, including protecting your intellectual property, managing corruption risks and maximizing opportunity/minimizing risk allocation in contractual arrangements.   

Moderator: Christine R. Peterson, International Trade Specialist, Office of Intellectual Property Rights, U.S. Department of Commerce

Donald E Sovie, Vice Chair District Export Council Southern California and Regulatory Compliance Counsel, Law Offices

Bob Bowen, Associate General Counsel, Government and Regulatory Affairs, Western Digital Corporation

Christian W. Liedtke, Independent International Intellectual Property Consultant

Daniel Ogden, Chair Emeritus, National District Export Council and International Trade Attorney

2:45PM-3:00PM

3:00PM- 4:15PM

Networking Break

Location: California Grand Foyer

Breakout Sessions

Session A

Sector Focus: Opportunities in Aerospace & Defense

Location: Angeleno

 

Europe has a mature and sophisticated aerospace & defense market.  It is often leading the way in terms of global manufacturing and technology, especially when it comes to the supply chain—which is well developed.  It covers a broad array of disciplines, including commercial aerospace, military air & land systems, space, electronics, software, avionics, etc.  Europe’s largest aerospace & defense player is the Airbus Group.

Moderator: Ivan M. Rosenberg, Ph.D., Executive Director and co-Founder of The Aerospace & Defense Forum, and President & CEO of Frontier Associates

Moritz Holst, Commercial Specialist, U.S. Consulate, Munich*

Jason Nelsen, Director Integrated Solutions, Exelis C4i

Michael Hoffman, Director, Bureau of Industry & Security (BIS) Western Regional Office

Session B

Regional Market Focus: Poland and Czech Republic, the Tigers of Europe

 

Location: Olympic

The markets of Central/Eastern Europe have been revolutionized since the CEE nations threw off communism 25 years ago.  These markets are the fastest growing markets in Europe.

Stuart Schaag, Senior Commercial Officer, U.S. Embassy, Prague

Anna McDermott-Vitak, Executive Director, Global Government Affairs, Amgen Inc

Session C

Regional Market Focus: Ireland and United Kingdom

Location: Bunker Hill

 

Highly developed and sophisticated with longstanding cultural and historical ties to the U.S., the UK and Ireland are well positioned to serve as entry points into the European market for American exporters. 

Moderator: Julia Rauner Guerrero, Senior International Trade Specialist, U.S. Commercial Service, San Diego

Jennifer Kane-Zabolotskaya, Deputy Senior Commercial Officer, U.S. Embassy, London

Janet Wells, President and CEO, Insta Graphic Systems

Michael Roth, Director of International Retail Licensing & Development, Skechers USA

Session D

Developing a Strategy for Distribution and Logistics throughout Europe

Location: Pacific Ballroom Salon 3

Moderator: Vincent Iacopella, Chief Operating Officer, The Janel Group; President of Los Angeles Customs Brokers & Freight Forwarders Association (LBCFFA)

Noel Massie, President of the South California District for UPS

Tonia Van de Vyver, Investment and Trade Commissioner, Flanders Investment & Trade, Consulate General of Belgium

Leslie Levy August, Senior Vice President, Boomerang Carnets

4:15- 5:00PM

Social Media: Use New and Powerful Marketing Techniques to Develop Your International Brand and Increase Global Sales

Location: Pacific Ballroom Salon 3

Mike Moschella, Vice President of Organizing, NationBuilder

Naomi Segliman, Segliman Consulting

Catherine Geanuracos, Founder, New Economy Campaigns

 

5:00 PM

Program Concludes

Thank you for joining us!

   
   
 

*These presenters are regional industry sector specialists and will be discussing these

Sectors on an EU-wide basis.