Join the U.S. Commercial Service Market Briefings on Europe’s Cyber Security & IT Market

The value of the global cyber security market is expected to grow by 11.3% each year, reaching $120 billion by 2017. The Western Europe region alone is estimated to contribute $28.1 billion to this industry, driven by changing threats and technologies. (Source: Markets&Markets)

Objectives:

To provide the latest information on Cyber Security & IT markets in Europe

Participants will learn about

*Cyber security & IT challenges and opportunities

*Export needs and best prospects

*EU bodies & institutions who develop Cyber Security and IT Policies

*The various regions in the EU and market-entry strategies

*Common trends & doing business in Europe

*Opportunity to network with Cyber Security/IT experts from Europe
* VAT registration liabilities when selling "electronically supplied services" to private people within the EU

Cyber Security Trade Mission to Poland & Romania - May 2015

The purpose of the mission is to introduce U.S. firms and trade associations to Central and Eastern Europe’s markets and business opportunities in the cyber security area, as well as to assist U.S. companies to find business partners and export their products and services to the region.

Testimonial from FireEye:
Learn how we helped this firm grow their presence in Europe!

FireEye was founded in 2004, by visionary and technologist, Ashar Aziz, who identified that the cyber security landscape was about to become the playing field for cyber criminals, cyber spies and hacktivists.  Over the next six years FireEye developed a suite of security appliances to protect governments and enterprises alike from sophisticated attacks via the web, via email and within files in transit.  By 2012, FireEye's range of malware protection systems, that provide dynamic threat intelligence that identifies and blocks cyber-attacks in real time, had gained significant market share in the US.  Needless to say, FireEye was a company with the right product at the right time and it began to grow in number of employees and sales but it was looking for a way to get its product in front of as many new buyers as possible while the market was ripe.  Recognizing the worldwide potential for sales, FireEye launched its own International sales team headed by Mr Paul Davis, VP, Europe.  Following an initial meeting with Andy Williams at the UK US Embassy, Paul engaged the Commercial Service team for help in growing the European sales footprint, and thus began FireEye’s great expansion.

Starting with a team of 45 employees (and just three in Europe only three years ago), FireEye grew to over 1,000 employees and in September 2013, executed one of the world’s most successful IPOs on the NASDAQ. Furthermore, on 30th December 2013, FireEye  completed a billion dollar acquisition of Mandiant, the privately held endpoint security products and response management provider, creating the industry’s first security company to detect, prevent, contain and resolve targeted attacks.  

The engagement of FireEye with Commercial Service Europe has undoubtedly been a major factor in the massive growth in sales, and has helped FireEye escalate at pace.  FireEye has worked with the support of promotional programs across Europe, arranged by Commercial Service Europe Offices in the UK, France, Germany, Sweden, Italy, Spain, Copenhagen, Oslo and Helsinki – every single one of these events has generated multiple opportunities in the millions of dollars.  This is a direct result of the support of Commercial Services, their keen understanding of what will work in-country and what won’t, and their ability to leverage their own strong relationships with local business leaders. FireEye has had direct contact with hundreds of potential buyers and clients in Europe (currently has over 1,100 customers globally across more than 40 countries, including over 100 of the Fortune 500).  Based on its tremendous success in Europe, FireEye has  adopted a global Single Company Promotion strategy to replicate the winning formula developed and implemented by the coordinated team approach executed by the CS Europe region.  We are pleased to hear that FireEye intends continuing with their Commercial Services engagements and already has plans to extend reach into new territories with us.

5 Locations:

Jan 12, 2015 - Washington, D.C.
Ronald Reagan Building
Washington, D.C.
9:00am to 12:00pm

Fee: $45

For Washington D.C., register directly at:

http://go.usa.gov/sF4w

Pompeya Lambrecht
703-756-1707
Pompeya.Lambrecht@trade.gov

Jan 13, 2015 - Orange County, CA
Orange County Export Assistance Center
2302 Martin, Suite 315
Irvine, CA 92612
9:00am to 12:00pm

Fee: $25

For Orange County, register directly at:
http://go.usa.gov/H9PB

Tatyana Aguirre
949-660-1410
Tatyana.Aguirre@trade.gov

Jan 13, 2015 – Odenton, MD
Chesapeake Innovation Center
2288 Blue Water Blvd, Bldg 300, Ste 310 Odenton, Maryland 21113
9:30am to 12:00pm

Fee: $45

For Maryland, register directly at:
http://go.usa.gov/Fb4x

Paul Matino
410-962-4581
Paul.Matino@trade.gov


Jan 14, 2015 - Chino, CA

Inland Empire Export Assistance Center
3110 East Guasti Road, Suite 465
Chino, CA 91761
9:00am to 12:00pm PST

Fee: $25

For Inland Empire, register directly at:
http://go.usa.gov/sFYd

Erica Ramirez
909-390-849
Erica.Ramirez@trade.gov

Jan 15, 2015 – Boston, MA

JFK Federal Building
55 New Sudbury Street
Boston, Massachusetts 02203
10:00am to 12:00pm EST

Fee: FREE

For Boston, register directly at: http://1.usa.gov/1IW0kpU

Geoffrey Parish
617-565-4308 Geoffrey.Parish@trade.gov

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