End-to-End Smart Grid Seminar

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From left to right: Rod Hirsch, Director of the Oakland Export Assistance Center; Hon. Jeff Bleich, U.S. Ambassador to Australia; Bernard Morneau, President of OSIsoft LLC

Monday, April 26, 2010 - The U.S. Commercial Service, in partnership with OSIsoft LLC, organized the End-to-End Smart Grid Seminar at the Hilton Hotel in San Francisco, CA. The event focused on market opportunities associated with the global smart grid development. The US Commercial Service, a division of the U.S. Department of Commerce, is the export promotion agency of the United States. Standards and technologies are currently being developed for the United States' smart grid, which creates a unique testing ground and potential market leadership role for U.S. companies. The evolution of the smart grid is a unique public/private partnership driven by government policy and funding combined with private sector innovation and funding. The smart grid broadly covers everything from the effective integration of renewable energy sources into the power grid to the efficient Distribution of energy to the intelligent end user. Information technology and advanced communication networks are enabling an intelligent grid infrastructure that is spawning the development and deployment of transformative applications for next-generation utility networks. Between 2010 and 2020, power grids around the globe will be transformed through a series of stages driven by the availability of infrastructure technology and application market demand. Everything from improved power quality and reduction in peak demand to the integration of distributed renewable energy resources and technologies, such as Plug-in Hybrid Electric Vehicles (PHEV) will influence the portfolio of smart grid technologies and applications to come.

Top Ten Smart Grid Federal Stimulus Investments by Country, 2010 (in U.S. Millions)

China: $7,323

US: $7,092

Japan: $849

South Korea: $824

Spain: $807

Germany: $397

Australia: $360

UK: $290

France: $265

Brazil: $204

Event Speakers:

Hon. Jeffrey R. Bleich, U.S. Ambassador to Australia (The Ambassador's Remarks)

William Brekke, U.S. Commercial Service China

Cynthia Griffin, U.S. Commercial Service Thailand

Rod Hirsch, U.S. Commercial Service Oakland

George Arnold, National Institute of Standards and Technology (NIST), U.S. Department of Commerce

Sila Kiliccote, Lawrence Berekely National Laboratory - Demand Response Unit

Tobin Richardson, Zigbee Alliance

Panel Speakers:

Australia Smart Grid Panel

Moderator: Nigel Warren, Australia Consul-General and Trade Commissioner

Steve Horne, Solfocus

David Murphy, U.S. Commercial Service Australia

John Cheng, CLP Holdings Co.

David Struhs, C3

Chris King, Emeter

Smart Grid Funding Panel

Moderator: Eric Wesoff, Greentech Media

Nick Ho, PG&E

Gene Wang, People Power

Randy Lewis, Wilson Sonsini Goodrich & Rosati

Paul Fox, Cal CEF Clean Energy Angel Fund

U.S. Government Resources Panel

Moderator: Rod Hirsch, U.S. Commercial Service

Andrew Bennett, International Trade Administration

Jim Lucchesi, Ex-Im Bank

Lida Fitts, U.S. Trade Development Agency

End-to-End Smart Grid Agenda


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