Unified Wine Symposium 2011

On January 26 and 27, 2011, the Unified Wine and Grape Symposium featured an annual two day trade exhibit in Sacramento, California at the Sacramento Convention Center. With over 600 exhibitors, the symposium is the largest wine and grape conference in the nation and in the western hemisphere. As one of the industry’s premier gatherings, the wine symposium recorded a sold out event with over 11,000 audiences, showcased by the latest suppliers and services at the exhibit.

The Unified Wine and Grape Symposium opened with a welcome and introduction speech by: Patty Saldivar, the President of the American Society for Enology and Viticulture. Thereupon, event continued on with discussions on various topics given by speakers specialized on certain issues pertained to the industry. Our own Director, George Tastard was in attendance to represent the Sacramento U.S. Export Assistance Center (USEAC) office, along with the Jim Lucchesi from the EXIM bank to meet exhibitors within the USEAC territory to facilitate a relationship in order to provide assistance pertained to trade.

The Unified Wine and Grape Symposium organized a diverse program with valuable information from every sector of the wine industry. The many presentations delivered by the exhibitors, provided remarkable insight to the audiences on a wide range of topics such as distributing, business operations, marketing, public relations, grape growing and irrigation etc. The purpose of the exposition is to provide attendees direct access to all the latest information and provide a broader spectrum of the current state of the industry. In addition to just assisting on making critical purchasing decisions, the symposium presents vital platform to focus on issues shaping today, while also interfacing and discussing topics and trends that will shape the future of winemaking and grape-growing.

While the industry professionals were discussing issues or impacts on all sectors of the wine business on a broader spectrum, the 600 suppliers that were present in the trade show displayed and presented their products and services to more than 11,000 audiences present in the exposition. Director George Tastard himself identified 50 exhibitors to discuss issues and concern regarding trade. The Sacramento Export Assistance Center was proud to represent the U.S. Commercial Service at the Unified Wine and Grape Symposium and is currently following up with 15 companies to assist them with potential increase in sales in the future. This event was successful.