May 16 – 21, 2015
The United States Department of Commerce (USDOC) International Trade Administration is organizing a health care equipment, services, and technologies business development mission to Egypt, Jordan and Israel, with an optional stop in the West Bank. Ken Hyatt, the Deputy Under Secretary of the USDOC International Trade Administration, will lead the mission giving participants a higher level of access to government officials and decision makers.
The purpose of the mission is to introduce representatives from U.S. firms and related trade associations to the region and to promote exports of U.S. healthcare products and services. Delegates will receive market briefings and participate in customized meetings with prospective partners. Companies may also participate in a stop in the West Bank city of Ramallah at an additional cost.
Why Join the Mission?
To gain greater access to the Egypt, Jordan, and Israel markets by receiving:
o Access to government decision makers
o One-on-one appointments with business contacts, including potential agents, distributors, and partners.
o First-hand market information on the healthcare-related environment in the region to help arm your company with the ability to sustain and expand business in the region
Governments across the Middle East and North Africa are increasingly aware that continual expansion and upgrading of healthcare systems are needed to meet the growing demand of the fast-growing population. The healthcare equipment, services, and technologies sector is one of the fastest growing sectors in Egypt and Jordan, where healthcare expenditure and demand are driven by demographic factors such as population growth and increased life expectancy, as well as higher literacy, an increasing prevalence of lifestyle-related diseases, increased aspirations for better quality healthcare services, greater availability of health insurance, and rising income levels. Israel offers a particularly technologically advanced setting for U.S. companies, with opportunities in both the public and private sectors.
The region’s healthcare spending in 2013 was as follows: Egypt $9.5 billion, Jordan $1 billion and Israel $20 billion. The current state of healthcare infrastructure in the region is not adequate to satisfy existing demand. The healthcare equipment, services, and technologies expansion in the region is expected to grow at an annual rate of 5 - 8% in 2014. The region’s objectives to upgrade healthcare will require purchases of medical equipment/services and renovation of existing hospitals/clinics. Over the next few years, the private sector will play a big role in further realizing the potential in healthcare projects throughout North Africa and the Levant. U.S. companies will benefit from exploring the market at early stages and introducing their advanced technologies.
Targeted sectors include:
Health IT in Israel
The Ministry of Health is yet to develop a national medical register that would integrate all the individual databases that are currently available in the healthcare system. The Ministry is in charge of the regulatory and legal framework of such a national health record. In January 2014 the ministry issued instructions and an interim framework definition. A full scale sharing of data is currently on hold, pending regulatory and legal definitions.
Health IT in Jordan
E-Health Care: E-health care is another key government program aiming to ensure the accountability of the health care system. The government of Jordan began a pilot project in 2011 to expand to the entire health care system, starting with public hospitals. The e-health initiative system will operate the storage, retrieval and updating of the electronic health records of patients cared for by all the participating health care facilities in Jordan. Ideally the e-health system will reduce the risk of errors during treatment. The system will alert the provider of lab results to the dangers of drug interactions and it will remind providers when their patient is due for exams or tests.
Electronic Health Records
FY 2010 - USTDA signed a grant agreement with Hakeem in the amount of $567,605 to fund the cost of a feasibility study for the Hakeem Electronic Health Records pilot projects in Jordan on Dec 23, 2010.
Oct. 2011 - The National E-Health Program of Hakeem announced the pilot project of phase one rollout at Prince Hamzah Hospital, located Istiklal Street, Amman. And the event was attended by John Chambers from Cisco.
FY 2012 CS Jordan and USTDA organized a Jordanian trade mission delegation to San Francisco Oct 6-16, 2012 in e-health technology. The trade mission objective was to support and expand into the Jordanian market and to use Jordan as a hub to build a presence in the region.
These partnerships will likely take the form of Jordanian firms licensing U.S. technologies (including software platforms for managing electronic health records or operating hospitals and medical practices), becoming certified representatives of U.S. firms for the region, or jointly developing new products (such as customized or Arabic language versions of U.S. software, applications, or websites).
For more information, contact:
Senior International Trade Specialist
U.S. Department of Commerce | International Trade Administration
973.645.4682 ext. 212 | Patricia.Molinaro@trade.gov