Nordics Health IT Webinar

January 14, 11am - 12:30pm EST


The Danish healthcare system is among the best in the world in its use and adaptation of IT and it is renowned for its electronic patient record system.  The Danish government recently announced plans to build 16 new major hospitals across the country and to renovate one-third of all existing hospital space. The building and renovation project began in 2010 and will continue until 2020 at the cost of approximately 7 billion USD. Expected investments in health IT amounts to almost 3 billion USD.  Market Report


Sweden enjoys an advanced health care system and is ahead of many countries in the world in the use of eHealth services. Already in 2006 the Swedish government launched a national strategy for e-health. The strategy focuses on the need to use information and communication technologies to achieve improvements for patients, healthcare professionals and decision-makers. County Council’s annual investments and costs for healthcare IT is estimated at SEK 8 billion (USD1.2 billion).


The Norwegian public healthcare system is striving for technological advances and organizational improvements in the face of changing demographics, increasing chronic diseases and inadequate coordination of services covering patient needs.  Thus, the Norwegian government is investing heavily in health IT and eHealth solutions, as well as modernizing its aging medical equipment infrastructure.  U.S. companies are estimated to supply around 25-30 percent of Norwegian purchases of medical equipment.  High end, quality products and a tailored marketing approach are key factors for U.S. companies in penetrating the Norwegian market.


High quality and technically sophisticated medical equipment has market potential in Finland, as Finnish hospitals are very eager to try out new technology in the implementation of most modern treatment. The United States has a 28 percent share of the total market and the market as a whole is steadily increasing each year.

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Welcome and Introduction

  • Jetta DeNend, Global Health IT Sector Lead, U.S. Department of Commerce

Structure and Stratification of Markets: Denmark, Norway, Sweden

  • Michael Heinlein, Managing Director, Go-To-Market in HealthCare

The Swedish National eHealth Strategy

  • Henrik Moberg, Deputy Director, Ministry of Health and Social Affairs

Finland Case

  • Mr. Kalevi Virta, Managing Director, eWell Oy

Denmark: Can a Future Super Hospital be Mobile? & Incorporating Corporate Partners in Innovation Projects

  • Diana Arsovic Nielsen, Director, Health Innovation, Region of Southern Denmark

Public Procurement and Bidding on EU Tenders

  • Simon Kaiser, Accenture Public Service Operations & Management

US Embassy Resources at Your Service

  • Jetta DeNend, Global Health IT Sector Lead, U.S. Department of Commerce

Question & Answer

Other Regional Webinars (Parts II & III)

Turkey and Greece: January 22, 2014

Market Overview & Full Program

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UK, Germany and France: February 19, 2014

Market Overview & Full Program

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