Turkey & Greece Heath IT Webinar

January 22, 11am - 11:30pm EST


The Turkish medical equipment market is a $3 billion market having registered 5-10% annual growth since 2002. Ninety percent of the market is dominated by imported medical products. Turkey has been leading a rather aggressive approach since 2005 towards establishing an electronic system to manage patients’ records, reimburse healthcare expenses, manage prescriptions flow, and use telemedicine for offering healthcare services to remote parts of the country. The Ministry of Health’s E-Health Department cooperates with industry to develop various software to reach a position where all elements of Turkish healthcare system will be integrated in the system whose map can be seen in the chart below. Telemedicine service has been started by establishing alliances between rural hospitals and central hospitals for the evaluations of radiological and laboratory outputs. With current government’s on-going investments in the healthcare sector, Turkey continues to be an attractive market for advanced and innovative American medical technologies. Market Report


Over the last 3 years, Greece has become an example of how reform can result in the deployment and application of eHealth solutions to bring considerable savings for the healthcare system and demonstrate the country’s determination to increase the quality of the provided services. Greece is embracing effective, innovative and sustainable eHealth solutions and presents an opportunity for U.S. health IT firms to provide these practices. Regardless of the recession, Greece aims at driving eHealth forward. The Greek Presidency through the eHealth Forum will encourage the development of visionary policies and will look into maximizing health and economic benefits and the potential for employment through new technologies. Market Report

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Welcome and Introduction

  • Jetta DeNend, Global Health IT Sector Lead, U.S. Department of Commerce

Turkish Healthcare System

  • Ebru Olcay, Healthcare Specialist, U.S. Consulate, Istanbul

Turkish Ministry of Health Strategy and US-Turkish Business Collaboration

  • Birim Software

Case Study: Use of Health IT Applications in a Private Turkish Hospital

  • Acibadem Hospital

U.S. Department of Commerce Medical Trade Mission to Turkey – May 2014

  • Michelle Ouellette, International Trade Specialist, U.S. Department of Commerce

Greece’s Healthcare System and Opportunities for U.S. Companies

  • Betty Alexandropoulou, Healthcare Specialist, U.S. Embassy, Athens

Greece’s Commitment to eHealth and the eHealth Forum

  • Ms. Mina Boubakis, Greek Ministry of Health

Case study: Health IT Opportunities in a Greek Private Hospital

  • Mr. Kostas Stergiopoulos, Chief Operating Officer, Mediterraneo Hospital

U.S. Department of Commerce US Pavilion at EU-US eHealth Forum Marketplace & Delegation, Athens

  • Betty Alexandropoulou, Healthcare Specialist, U.S. Embassy, Athens

Question & Answer

Other Regional Webinars (Parts I & III)

Nordics: Denmark, Sweden, Norway, and Finland: January 14, 2014

Market Overview & Full Program

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UK, Germany and France: February 19, 2014

Market Overview & Full Program

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