Address: 490 Sussex Drive
Ottawa,Ontario, K1N 1G8
Canadian Mailing Address:
PO Box 866, Station B,
Ottawa, ON K1P 5T1
Phone: (613) 688-5217
Fax: (613) 238-5999
Richard Steffens, Minister-Counselor for Commercial Affairs
Phone: (613) 688-5117
- Mr. Steffens is a graduate of the Wharton School and holds a Masters in Government Administration from the University of Pennsylvania.
As Minister-Counselor for Commercial Affairs at the U.S. Embassy Ottawa, Richard Steffens is responsible for implementing the President’s National Export Initiative in Canada, America’s largest trading partner.
From 2006 to 2010, the years following Ukraine’s Orange Revolution, Mr. Steffens served as Commercial Counselor at U.S. Embassy Kyiv. In August 2008, Mr. Steffens served in Tbilisi, where he organized the first U.S. trade mission to encourage U.S participation in Georgian reconstruction. From 2001 to 2005, during the Czech Republic’s accession to the European Union, he served as Senior Commercial Officer at the U.S. Embassy in Prague. In January 2004, as part of the Iraq Reconstruction Initiative, Mr. Steffens organized and accompanied the first trade mission to Baghdad since the fall of Saddam Hussein.
From 1997 to 2000, during the first stages of the $40 billion Sakhalin oil development Mr. Steffens was U.S. Consul for Commercial Affairs for the Russia Far East and eastern Siberia. From 1993 to 1997, Mr. Steffens served as Commercial Attaché in at U.S. Embassy Moscow, where he helped establish the American Chamber of Commerce of Russia, and opened up more than 20 formerly closed cities to U.S. trade. From 1991 to 1993, Mr. Steffens worked in the Office of Program Planning and Evaluation in the office of the U.S. Secretary of Commerce. From 1988 to 1990, Mr. Steffens served as Assistant Director for Venture Development with the New Jersey Commission for Science and Technology. From 1986 to 1988, he was Assistant Director of Research at the Fels Center of Government at the University of Pennsylvania. He began his career as a management consultant with Andersen Consulting in New York.
Sean Kelley, Commercial Counselor
Deputy Senior Commercial Officer
Phone: (613) 688-5222
- Sean Kelley was assigned as the Commercial Counselor, and Deputy Senior Commercial Officer in Ottawa in July 2014. He is responsible for promoting U.S. exports, government procurement, and advocating on behalf of U.S. firms in Canada. Mr. Kelley was previously the Director of the Commercial Service in Little Rock, Arkansas, where he led the U.S. Department of Commerce’s export efforts in the State. Mr. Kelley is a Commercial Officer, and a career diplomat with the Commercial Service. He has been posted overseas for 17 years, and served in Brazil, Venezuela, and Mexico. Sean graduated from the American Graduate School of International Management (Thunderbird), and the University of San Diego with a BA/MA in International Relations. He speaks Portuguese and Spanish.
Kelley was assigned as a Commercial Officer in São Paulo from 2007 to 2012. He was responsible for organizing trade events, logistics, and budgets for some 5 Certified Trade Missions per year. Kelley managed the Gold Key Service and Core service programs in São Paulo, which included supervising 180 Gold Key Services during his last year. He also managed the services, and office operations of the Belo Horizonte Constituent Post.
Mr. Kelley was the Senior Commercial Officer in Caracas, Venezuela from 2003 to 2007, where he advocated on behalf of U.S. companies under challenging conditions. Mr. Kelley organized Trade Missions in the oil & gas sector to Venezuela and to the U.S. to maintain two way trade for this critical sector. He represented U.S. companies before the Venezuelan exchange board to facilitate the transfer of funds out of the country, and he worked to minimize expropriation risks that were introduced by the Government of Venezuela.
Kelley was the Principal Commercial Officer in Belo Horizonte, Brazil from 1997 to 2003. In this capacity he significantly increased the presence and activities of the Commercial Service in the state of Minas Gerais, and the Northeast of Brazil, comprising an area of 7 states. He introduced demand-pull programs by working with Brazilian firms to identify U.S. suppliers and partners. Mr. Kelley developed an outreach program establishing 10 virtual offices (Network USA) throughout his region of responsibility.
Kelley served as Commercial Attaché in Mexico City from 1994 to 1997, where he effectively managed Commercial Service programs responding to an increase in demand for assistance from U.S. firms after the implementation of NAFTA. He was also responsible for developing an environmental exports program with Mexico including identification of projects, working with the NADBANK, USTDA, and other organizations to increase U.S. participation in this sector.
EDUCATION: American Graduate School of International Management (Thunderbird), M.B.A. University of San Diego, M.A., B.A. International Relations.
LANGUAGES: Fluent in Portuguese and Spanish.
Lucy Latka, Senior Commercial Specialist
Phone: (613) 688-5219
- Lucy Latka is the Senior Commercial Specialist at the U.S. Embassy
in Ottawa. Her portfolio includes, selling products and services in any sector to the Canadian Government, particularly in the Defense and Safety/Security sectors. Lucy has been with the U.S. Commercial Service in Canada since 1993. Prior to joining the U.S. Commercial Service, Lucy worked in the private sector for over 20 years.
Tracey Ford, Commercial Specialist
Phone: (613) 688-5406
- Tracey Ford joined the U.S. Commercial Service in March 2007 after
serving the U.S. Department of State for five years as a procurement agent.
An Economics graduate of Carleton University in Ottawa, her background
in the private sector with Newbridge Networks Corp and Nortel Networks has provided her with the skills and experience necessary to work in her capacity as National Coordinator for the IT Products & Services and Telecommunications sector with the U.S. Commercial Service. Other areas of responsibility include: Computer Products/Services; Electronic Commerce; and Sporting Goods & Recreational Equipment.
Luz E. Betancur, Commercial Specialist
Phone: (613) 688-5411
- Luz Betancur began her career with the U.S. Commercial Service in 2004, and currently acts as Commercial Specialist counseling U.S. firms that operate in the Military Aerospace and Marine portfolios. Luz formulates strategies and implements trade promotion activities in the defense, marine, and aerospace sectors, targeted to assist U.S. firms successfully export to Canada. Additional areas of expertise include trade counseling, commercial & defense advocacy, and business matchmaking. Luz has previous experience in corporate and financial auditing with the Canadian Food Inspection Agency. Previous to it, Luz gained knowledge and expertise in the areas of logistics and distribution, and retail chain management while working for the food and leather manufacturing sectors in Colombia, South America. Luz holds a Bachelor’s degree in Business Administration and a Post-Graduate degree in Management of Commercial Enterprises from Universidad del Norte in Barranquilla, Colombia. Luz was awarded the United States Department of Commerce’s Bronze Medal Award for Superior Federal Service in 2007, and was also awarded the U.S. Ambassador to Canada’s Award for Commercial Service Excellence in 2005 and 2009. Luz is fluent in Spanish, and has a working knowledge of French.
Louise Doré, Commercial Program Assistant
Phone: (613) 688-5220
- Louise Doré has been with the U.S. Commercial Service since 2002.
In her capacity as Commercial Program Assistant, Louise assists Commercial
Specialists in delivering the core products and services as well as developing trade events and promotional activities to market U.S. products in Canada. Louise is fluent in French and English.
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