According to the Office of Travel & Tourism within the U.S. Department of Commerce, the number of Chinese travelers to the United States will increase by 232 percent from 2010 to 2016. China is expected to overtake Germany and France n total number of travelers to the U.S. by 2016.

A Chinese tourist spends, on average, about $6,000 per trip, and the contribution to the U.S. economy makes China‘s outbound tourism market a key component to President Obama‘s National Export Initiative.

China is #1 in Spending per Traveler to the U.S.


		Total Spending ($ millions)	Total Visitors in 2010 (millions)	Spending per Traveler (US $)
1	China	5,000	0.80	6,250.00
2	Brazil	5,900	1.20	4,916.67
3	Australia	4,000	0.90	4,444.44
4	India	4,000	0.90	4,424.78
5	Japan	14,600	3.39	4,306.78
6	Germany	5,800	1.73	3,352.60
7	France	4,100	1.34	3,059.70
8	UK	11,600	3.85	3,012.99
9	Canada	20,800	19.96	1,042.08
10	Mexico	8,700	13.42	648.29

Source: U.S. Department of Commerce, OTTI 2010 Visitation Reports

American tour operators, district marketing offices, hotels and airlines will need to cooperate with each other, as well as with government entities, in order to capture more of this highly profitable market. To foster cooperation, industry players and the Commercial Service are in the process of revitalizing a VisitUSA Committee.

Sub-Sector Best Prospects

Luxury Travel in the U.S.

Wine Tour Packages

Golf Tourism

Travel to National Parks

Cruise Line Travel

MICE

Wedding/Honeymoon Travel

Better Service Support for FIT

Web Resources

Brand USA – http://www.thebrandusa.com/

Discover America – http://www.discoveramerica.com/

U.S. Travel Association (USTA) – http://www.ustravel.org/

National Tour Association (NTA) – http://www.ntaonline.com/

China National Tourism Administration – Chinese regulatory agency, the U.S. does not have an equivalent bureau. http://en.cnta.gov.cn/

Commercial Service China Tourism Team – http://export.gov/china/doingbizinchina/industryinfo/tourism/index.asp

Print | Last Updated: 12/18/12 3:02 AM