CHINA Travel Trade Barometer: Bookings Projected to Remain Strong through the Fourth Quarter of 2011
According to the U.S. Department of Commerce sponsored China Travel Trade Barometer, a majority of the tour operators surveyed (as of June 16 - July 1, 2011) reported higher bookings in the second quarter 2011, increasing 16 to 20 percent, on average, compared to second quarter 2010. No one in the travel trade reported declining bookings.
Nearly all trade (92%) projected third quarter 2011 bookings from China to the United States to increase. More than half of the respondents projected bookings to be ‘much' higher (52%) and 40 percent of the respondents projected bookings to be higher in the third quarter.
On fifth (19%) of the trade projected fourth quarter bookings to be ‘much' higher and 58 percent of the trade projected bookings to be higher compared to last year. Just 15 percent of the travel trade projected bookings to be about the same, with only eight percent projecting bookings to be lower.
Over the next six months, the top motivator for travel to the United States was reported to be the exchange rate to the U.S. Dollar. Direct air service to desired locations and promotion by U.S. destinations and businesses were also listed as motivators for increasing bookings to the United States.
Visa processing time ranked as the top deterrent for travel to the United States. Pandemics and epidemics (e.g., H1N1 Flu) ranked as the second most concerning deterrent for travel to the United States over the next six months.