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U.S. Pavilions at Trade Shows in China

Trade shows and events in China offer an excellent opportunity for U.S. companies to learn the market and make contacts. The U.S. Commercial Service organizes U.S. pavilions at certain trade shows so that American exhibitors can best showcase their products and services. Our staff facilitate communication between American exhibitors and the show organizer in making arrangement to exhibit and participate in this important event.

The U.S. Pavilion is part of the U.S. Department of Commerce's initiative to promote American goods and services in key Chinese markets. Developed in coordination with major Chinese exhibition companies, the U.S. Pavilions provide a unique opportunity for American companies to be involved in key international exhibitions around China. Participation in U.S. Pavilions provides companies special opportunities and services including:

  • Fully furnished booth(s)
  • Prime location on the expo floor as part of a “pavilion” of representative U.S. companies
  • Pre-show, region-wide, marketing campaign to buyers
  • One-on-one briefing from a U.S. Embassy/Consulate Commercial Representative(s)
  • On-site counseling and support throughout the show

Participation in the U.S. Pavilion allows U.S. companies to take full use of the marketing opportunities at key Chinese exhibitions, as well as access to a variety of resources available through the U.S. Commercial Service.