Cosmetics & Toiletries
Commercial Specialist responsible for the sector:
Veronika Novakova, Veronika.Novakova@trade.gov
Reports available to US companies upon request:
Skin Care & Make-up Products Market in the Czech Republic (2011)
Cosmetics Market in the Czech Republic (2007)
Summary
The local market is strongly influenced by foreign brands, whose market share has increased markedly especially during the 1990s. Purchasing power among Czech consumers has risen steadily in the past decade, however, average per capita consumption for cosmetics and personal care products is still well below the Western European average. As incomes rise, Czechs are becoming increasingly fashion and health conscious, demanding higher quality, more sophisticated skin care products and cosmetics. Products that incorporate “all-natural” and/or organic ingredients are becoming very popular. This segment of the market is relatively small, but growing rapidly. Good personal grooming has become an integral part of daily lives. Czechs use a variety of cosmetic product brands – and mixing of high-end cosmetics with lower price goods is not at all unusual.
UPCOMING EVENTS
March 1 - 2, 2013 / Catalog Fair at World of Beauty and Spa Spring
The U.S. Commerce Department is pleased to offer the opportunity to exhibit at World of Beauty and Spa Spring which take place March 1 - 2, 2013, in Prague, Czech Republic For more information click HERE or contact Veronika.Novakova@trade.gov
PAST EVENTS
October 30, 2012 / Webinar on Cosmetics Market Opportunities in Czech Republic, Poland and Slovakia
Are you interested in recording from the Webinar? Please feel free to contact Veronika.Novakova@trade.gov for more information.
September 30 – October 1, 2013 / Catalog Fair at World of Beauty and Spa Autumn
U.S. Commercial Service worked with trade fair organizer to introduce eight U.S. companies not active in the Czech market yet through the catalog fair at the U.S. Commercial Service booth at the fair. U.S. companies presented include Bubalina Beauty (www.bubalinabeauty.com); EcoGenics (www.ecogenics.com); House of Cheatham (www.houseofcheatham.com); Chrislie Formulations (www.lashem.com; www.chrislieformulations.com); Indelicare, llc / Ink-eeze (www.inkeeze.com); Puresuasion (www.mypuresuasion.com); TecNiche Therapies (www.tecniche.com) and US Advanced Medical Research / Hylunia Hylunia (www.hylunia.com).
2011 Participant Feedback
“Great ability to go beyond the show and do pro-active outreach that has led to several interested customers, and very nice summary report following the event.” Paul Shrater, INK-EEZE Tattoo Lifestyle Products
“Your staff has been very very patient and helpful. Thank you!” Karen Regin, Bubalina Beauty Enterprises LLC
