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FrAMchise Day 2012 Presents Franchise Opportunities

November 13, 2012

ague. (photo U.S. Embassy Prague)

DCM Joseph Pennington and Commercial Counselor Stuart Schaag participates in FrAMchise Day 2012.

For the fourth time, Franchise Days Prague 2012 / FrAMchise Day 2012 took place in Prague between November 9 and 10.  The two-day conference and trade show of franchise opportunities, subtitled “Franchising in Details and Connections”, was organized by the Czech Franchise Institute (CIFRA) with the Commercial Service of the U.S. Embassy in Prague.   

Deputy Chief of Mission Joseph Pennington of the U.S. Embassy said that supporting similar events is a big part of what the embassy does: “We think that our companies have a great business model in franchising, which is a growing part of the economy here in the Czech Republic.” (for more see video with DCM Pennington).

The event aimed at quality, advanced and successful franchise concepts, mostly from the U.S., where low-risk “turnkey” entrepreneurship is the longest-lasting, largest and most developed.  Half of the thirty licenses presented this year originated in the U.S.  Czech franchise projects were presented as well, as they seek to reach standards similar to the U.S.  The franchise market is developing mainly in three fields: sale of food with added value; health and beauty care; and a new development – procurement.

Commercial Counselor Stuart Schaag added that franchising was facing some new trends: “...to bring a new concept trying to target those different types of demographic changes. One of them we call the ‘millennials‘, which is a group of young people who have never lived without having internet or a cell phone. This is a group that has to be marketed in a very specific way.” (For more see video with Counselor Schaag)

Four new American franchise master-licenses for the Czech Republic, Slovakia, and other countries were introduced this year; they include: BrightStar® Care – care for seniors, kids and disabled; the Vitamin Shoppe – discount retail chain of food supplements and vitamins; Denny’s – restaurant; and Rita’s Italian Ice – low-fat  ice cream.

In addition to presentations, the professional community discussed at FrAMchise Day the Czech legislation that does not recognize the term “franchising” and how the Czech lawmakers are trying to close this gap.  Representatives of the strong national and international franchise brands from the Czech Republic, Slovakia, and the U.S. discussed the issue.

Framchise Day 2012 introduced four U.S. brands that are interested in entering the Czech market through a master license:


BrightStar® Care is one of the fastest growing U.S. homecare franchises providing a unique service offering of both medical and non‐medical care. It provides medical care for clients at home by licensed nurses and other trained medical professionals as well as non-medical help at home for elderly and disabled people, who need assistance with personal care (including bathing, grooming, toileting), child care and home help (light housekeeping, laundry, meals, shopping, etc.). Founded in 2002 by Shelly and JD Sun, BrightStar® has rapidly built a reputation as an award‐winning franchise with outstanding brand loyalty and a mission of helping people.

Denny's, the 60 year old global restaurant concept known as America’s Diner, is one of America's largest full-service family restaurant chains, currently operating 2,100 restaurants in eight countries. Denny's is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock. Unlike many other restaurant chains, Denny's does not close on holidays or nights, except where required by law. Many of their restaurants are located in proximity to freeway exits, bars and in service areas.

Rita's Italian Ice is the largest Italian Ice vendor in the U.S., with over 550 stores. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard and layered Gelati as well as its signature Misto® and Blendini® creations. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's 'Startup Journal. Made fresh daily, Rita’s signature product is created on premises, with the highest-quality

proprietary ingredients. Rita’s Italian ice is water based not milk based. Most of the Rita’s Italian ice products are fat free, some are sugar free.

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Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products ranging from vitamins and minerals to nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies and health and beauty aids. Consumers can choose from the most trusted names in health and wellness, sports nutrition, weight management and personal care. The company also has exclusive products under The Vitamin Shoppe brand. The Vitamin Shoppe offers over 18,000 items from more than 400 name brands.

Are you interested in obtaining a master license for one of these brands or just getting more information? Contact Jana Ruckerova of the U.S. Commercial Service, U.S. Embassy in Prague, at: Jana.Ruckerova@trade.gov

For more information go to www.franchiseday.cz