|Electronica 2012 -- Electronic Components|
SERVICES: Commercial Specialist Winkler-Helmdach will counsel and assist American companies throughout the trade fair, and collect latest industry and market trends. Prior to the show, she will conduct promotional campaigns to its industry contacts and publish the U.S. exhibitors on BuyUSA.gov Germany to advertise their products and services. The promotion of the U.S. exhibitors will also be extended to other countries in order to provide U.S. exhibitors with business leads, market research and distributor lists on a broader basis. Interested U.S. exhibitors should contact firstname.lastname@example.org
BACKGROUND: Electronica, the International Trade Fair for Components and Assemblies in Electronics, is the world's largest and most influential trade show in the electronic components industry. It presents the entire spectrum of electronics and introduces the latest trends and developments for components, systems and applications. Electronica promises new technologies and future concepts covering an amazing breadth of applications, from vehicle electronics to aerospace. Electronica presents the industry's latest developments and provides visitors with an excellent overview of new products and system solutions. Decision makers and engineers from the fields of electrical and electronic engineering, mechanical engineering, precision mechanics, optics, vehicle construction, aerospace technology, medical technology and the chemical industry attend Electronica. The 2010 event attracted 2,600 exhibitors (55% international) and approx. 72,000 within-the-trade visitors (45% international). See information about electronica trade show at: http://www.electronica.de
IMPORTANT NOTE ON INTELLECTUAL PROPERTY RIGHTS (IPR): The U.S. Commercial Service in Germany is proactively engaged in defending American companies against counterfeit and copyright infringement. IPR is an important part of corporate value and international competitiveness. U.S. trademark, design and patent rights do not of themselves provide protection in Germany or the rest of the European Union (EU); U.S. companies must protect their IPR here in Europe. It is possible to register in countries individually or, for EU-wide trademark and design protection, there are a Community Trademark (CTM) and Registered Community Design (RCD). These provide a single right that protects industrial design or trademark in the entire 25-nation EU mega-market of 450 million people. Both national trademarks and the CTM can be registered through the U.S. Patent and Trademark Office. The U.S. Commercial Service can provide information on EU-wide protection for IPR and defend IPR in Europe at trade fairs. More information is available on our website: http://www.buyusa.gov/germany/en/ipr.html.
Please also visit our website to obtain info about U.S. Commercial Service programs and services designed to help U.S. exporters succeed in the German and European markets, and about VAT recovery procedures.
|Moritz Holst, Munich|
|Sabine Kallup, Munich International Trade Fairs GACC|
|Dagmar Winkler-Helmdach, Munich|