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Showcase USA-Italy is a unique opportunity for travel and tourism companies to explore opportunities in the Italian market with a reasonable budget and convenient timing. This stand-alone CS Italy event will be held immediately before ITB in Berlin, to take advatage of the presence in Europe of so many US destinations. Showcase USA-Italy is the only marketing exhibition exclusively dedicated to promote Italian tourism towards the United States.

Created by the Visit USA Association Italy and the U.S. Commercial Service in Italy, Showcase USA-Italy gives the Italian Travel Industry the opportunity to keep up to date with the great variety of “Made in USA” travel products and with the many facets of the Italian Tour Operators. On this unique occasion, U.S. exhibitors will have the opportunity to meet with several, different high-quality Italian companies and organizations, all focused on the promotion of the United States of America.

The last edition of Showcase USA-Italy attracted over 54 direct exhibitors, including Visit USA Association Italy. The attendance from the trade industry was also very high: 130+ travel agents, MICE companies and trade press. The B2B speed-dating was attended by over 30 Italian tour operators/online travel agents and generated a total of 1,200 appointments.

CS Milan will provide participants with matchmaking appointments with Italian companies as well as assist with logistics, provide business counseling, a pre-event briefing and staff the event