|VIV China 2012 -- Agricultural Machinery & Eq., Agricultural Services, Food Processing/Packaging Eq.|
Since 1978 the VIV brand has signified the highest international standard for trade exhibitions serving the intensive animal farming industry. The VIV Feed to Meat concept offers North American companies a unique and comprehensive vehicle for reaching the world's most important markets for animal protein production.
Typically the VIV exhibition profile includes every step of the entire supply chain:
- feed milling equipment
- animal feed, feed ingredients and additives
- animal health products
- breeding and housing
- processing and packaging
- meat, fish and egg products
- refrigeration and logistics
- knowledge transfer and consultancy
With eight exhibitions in Asia, Europe and Latin America, gathering 3,000 international exhibitors and 100,000 trade visitors from over 140 countries, VIV is a thriving force around the globe. According to the organizer, there is no better way to develop U.S. export sales. Professionals from the United States in animal production and meat processing with serious growth ambitions are all heading into China.
Population growth, changing dietary habits and rising income result in a dramatic increase for meat consumption in China, which already represents 30 percent of the global demand. No other country in the world offers such a palette of opportunities for suppliers of feed, feed ingredients and animal farming equipment, products and supplies.
|Helen Simpson-Davis, Trade Event Programs|
Senior International Trade Specialist
|Zheng Xu, Beijing|
Phone: (86-10) 8531 3637
|Elliott Thomas, Imex Management, Inc.|