AUTOMECHANIKA 2012 Detailed Event Information For AUTOMECHANIKA 2012
AUTOMECHANIKA 2012 -- Automotive Parts/Services Eq., Automobile/Light Truck/Vans, Computer Software
Location/Date: Frankfurt, Germany 09/11/2012 - 09/16/2012
Event Summary:
Automechanika is the world's largest automotive trade show. Held bi-annually in Frankfurt, the event draws thousands of attendees in the automotive industry from around the world. Held with the support of important industry associations, Automechanika has become a growing platform for the automotive business in the German and European markets. Automechanika 2010 hosted 4,486 exhibitors from 76 different countries, while welcoming 155,000 attendees.

Sales Potential – Germany is the largest market in the EU for automotive products, with 46.6 million passenger vehicles and 3.2 million heavy trucks on the road. In Western Europe, German manufacturers account for 47 percent of all vehicles sold, and worldwide, for close to 20 percent. German automobile manufacturers are cutting costs by replacing many of their European suppliers with U.S. suppliers, for their U.S. and other global plants. For this reason, U.S. automotive parts manufacturers are well placed to supply German plants in the United States and around the world. BMW, for instance, recently announced that it intends to double its purchasing within NAFTA to EUR 5 billion per year. BMW and Daimler already work together on purchasing certain equipment and hope, by 2012, to save EUR 4 billion through mutual purchasing.

Automechanika is unique in the wide range of product categories showcased during the exhibition.

Parts and Systems

Accessories and Tuning

Repair and Maintenance

IT and Management

Service Station and Car Wash

The U.S. Commercial Service is actively promoting this event in Europe and the Middle East. Commercial Service staff from Germany, Jordan, Greece, UK, Poland, the Netherlands and other countries in the region will be available at the exhibition to assist U.S. firms with their export needs. Services offered include:

- Buyer matchmaking: Facilitates introductions, meetings and appointments between U.S. exhibitors and international business visitors.

- Counseling by country commercial specialists, either in person or prior to the trade show.

- Dissemination of market research

Interested U.S. exhibitors should contact Bridget Ferris, International Sales & Marketing Manager, Messe Frankfurt USA.


Contacts:
Volker Wirsdorf, Frankfurt
Senior Commercial Specialist
Phone: 49-69-7535 3150
Volker.Wirsdorf@trade.gov
Michael Thompson, Trade Event Programs
International Trade Specialist
Phone: 202-482-0671
Michael.Thompson@trade.gov
Bridget Ferris, Messe Frankfurt USA

Phone: 770-984-8016 x 426
bridget.ferris@usa.messefrankfurt.com