|Bauma 2013 -- Architectural/Constr./Engineering SVC, Building Products, Construction Eq., Mining Industry Eq.|
SERVICES: The 30th Bauma, the world's leading trade show for construction machinery, building material machines, mining machines, construction vehicles and construction equipment will be held from April 15-21, in Munich, Germany. At the show, Commercial Specialist Bettina Capurro will be present in the USA Pavilion to work with U.S. exhibitors, provide them with market research reports, do one-on-one counseling sessions, and support them in finding a European representative. Our pre-show promotion includes outreach campaigns to potential German buyers and partners alerting them about the presence of U.S. exhibitors at the show. As part of the International Promotion Program (IPP), we can also inform local distributors in a number of international markets through our worldwide network of U.S. Commercial Service offices at other U.S. Embassies and Consulates that you will be exhibiting and invite them to your booth. Bettina Capurro can be reached at +49-89-2888-751 or mail to: Bettina.Capurro@trade.gov
BACKGROUND: Every three years, Bauma gathers global market leaders and international buyers in Munich, Germany. Bauma 2010 featured almost 6 million square feet of exhibition space, making it by far the largest and certainly the most impressive exhibition ever. No other industry event features a wider range of products and services. This is where all of the market's leading manufacturers and key players are represented. 3,250 exhibitors from 53 countries made bauma 2010 a major event for the construction industry. 420,000 decision-makers (60% from outside Germany) and other interested visitors from 200 countries came to Munich despite the ban on air travel which impacted on the first few days of the fair. Munich International Trade Fairs maintains an office in New York for interested U.S. companies. Their managing director, Jennifer Liehn, can be contacted at +1-646-437 1013 or mailto:firstname.lastname@example.org.
IMPORTANT NOTE ON INTELLECTUAL PROPERTY RIGHTS (IPR): The U.S. Commercial Service in Germany is proactively engaged in defending American companies against counterfeit and copyright infringement. IPR is an important part of corporate value and international competitiveness. U.S. trademark, design and patent rights do not of themselves provide protection in Germany or the rest of the European Union (EU); U.S. companies must protect their IPR here in Europe. It is possible to register in countries individually or, for EU-wide trademark and design protection, there are a Community Trademark (CTM) and Registered Community Design (RCD). These provide a single right that protects industrial design or trademark in the entire 25-nation EU mega-market of 450 million people. Both national trademarks and the CTM can be registered through the U.S. Patent and Trademark Office. The U.S. Commercial Service can provide information on EU-wide protection for IPR and defend IPR in Europe at trade fairs. More information is available on our website: http://export.gov/germany/TradeShowsEvents/ProtectYourIPRatGermanTradeFairs/index.asp
Please also visit our website to obtain info about U.S. Commercial Service programs and services designed to help U.S. exporters succeed in the German and European markets, and about VAT recovery procedures: http://export.gov/germany/
|Bettina Capurro, Munich|