|Agritechnica 2013 -- Agricultural Chemicals, Agricultural Machinery & Eq., Agricultural Services|
|Pre-Register for this event|
SERVICES: The U.S. Commercial Service Germany offers a wide range of support services to U.S. exporters who wish to expand their international business. At Agritechnica, Commercial Specialist Bettina Capurro will conduct a pre-show outreach campaign to potential buyers and partners in Germany and beyond. During the 5-day show in Hannover, she will be supporting the U.S. Pavilion organizer, meeting with U.S. exhibitors, providing market input, ad-hoc interpreting, logistics assistance, and one-on-one counseling sessions to assist them in finding European representatives, and helping U.S. exhibitors with IPR, VAT recovery issues. Please contact Bettina Capurro at +49-89-28 88-751 or Bettina.Capurro@trade.gov if you any questions. She can give further information about our services, including the possibility to be featured on BuyUSA.gov Germany to generate additional business leads. The U.S. Commercial Service looks forward to seeing you at Agritechnica 2013!
BACKGROUND: Agritechnica is the world's largest trade show for agricultural machinery and services held every two years. More than 400,000 expert visitors, including over 97,000 from outside Germany, visited the show in 2011. Agritechnica 2011 saw 2,700 exhibitors from 47 countries. For the first time the U.S. ranked among the top 10 in terms of numbers of exhibitors thanks to the Domestic AgTeam and CS Munich that successfully recruited 9 American exhibitors for the first-ever USA pavilion at Agritechnica with CS participation. The U.S. Pavilion, a joint effort with the Association of Equipment Manufacturers (AEM), all-together featured 30 U.S. companies bringing Made in the USA solutions to the European Agricultural Sector. The largest contingents of international visitors came from the Netherlands, Switzerland, Austria, the U.K., Denmark, Ireland, France and Italy as well as 18,000 from Central and Eastern Europe.
IMPORTANT NOTE ON INTELLECTUAL PROPERTY RIGHTS (IPR): The U.S. Commercial Service in Germany is proactively engaged in defending American companies against counterfeit and copyright infringement. IPR is an important part of corporate value and international competitiveness. U.S. trademark, design and patent rights do not of themselves provide protection in Germany or the rest of the European Union (EU); U.S. companies must protect their IPR here in Europe. It is possible to register in countries individually or, for EU-wide trademark and design protection, there are a Community Trademark (CTM) and Registered Community Design (RCD). These provide a single right that protects industrial design or trademark in the entire 25-nation EU mega-market of 450 million people. Both national trademarks and the CTM can be registered through the U.S. Patent and Trademark Office. The U.S. Commercial Service can provide information on EU-wide protection for IPR and defend IPR in Europe at trade fairs. More information is available on our website: http://export.gov/germany/TradeShowsEvents/ProtectYourIPRatGermanTradeFairs/index.asp
Please also visit our website to obtain info about U.S. Commercial Service programs and services designed to help U.S. exporters succeed in the German and European markets, and about VAT recovery procedures: http://export.gov/germany/
|Andrea Berton, Minneapolis|
International Trade Specialist
|Meredith Bond, Omaha|
|Bettina Capurro, Munich|
|Heather Ranck, Fargo|