Trade Events

You don't want to miss the most important Trade Shows for Europe for your sector. The U.S. Commercial Service's Showcase Europe program makes it easier for you to get the most out of trade shows that take place both in Europe and in the United States.

In Europe, we identify the top shows, and then we work with the organizers to provide special added value for U.S. companies that participate. The benefits for U.S. exhibitors can include some or all of the following:

  • Counseling by U.S. Commercial Service industry specialists
  • Matchmaking assistance at the show
  • Advance notice to potential buyers of your attendance
  • Turnkey booths in the US Pavilion
  • Market briefings and networking receptions

Trade shows in the United States that are part of the Department of Commerce's International Buyer Program feature overseas delegations and an International Business Center staffed by Department of Commerce employees. International Buyer Program events that are part of the Showcase Europe initiative often feature briefings and counseling from our European industry specialists, as well as networking receptions with a European focus.

Showcase Europe Trade Events by Sector

  • Aerospace Events
  • Automotive Events
  • Energy & Power Generation Events
  • Environmental Technologies Events
  • Information Technology Events
  • Medical & Pharmaceutical Events
  • Safety & Security Events
  • Travel & Tourism Events
  • Other Europe Related Events

Not Sure which Event is Right for You?

Identifying the right trade show can be difficult. Some trade shows in Europe draw visitors from around the world, while others are more local. Sometimes the best trade show for meeting buyers from your target market may take place in a third country.

You don't want to spend resources attending the wrong trade show - and you don't want to learn that you've booked your trip to Europe two weeks too early for a big event. Our industry specialists attend a wide variety of trade events throughout Europe - and the world. We can work with you to decide what event best matches your business objectives.

In some cases, your best option may be to bypass trade shows altogether and work with the U.S. Commercial Service on setting up meetings with pre-screened buyers for your product or service. We can work with you to decide the best course of action for increasing your chances of success in Europe.

Contact us to learn more.