Where are you shipping now? It’s likely that similar conditions exist in other markets, indicating that your product or service could be successful there too. For example:
- Most of the 58 percent of companies that ship to only one market, ship to either Canada or Mexico, taking advantage of North American Free Trade Agreement (NAFTA) privileges.
- For those companies, considering expansion to the other NAFTA partner or to the countries which recently entered into the Central America Free Trade Agreement (CAFTA) might make a lot of sense.
- If you export to the United Kingdom, expanding to Ireland or the Nordic countries will probably require little effort since regulatory requirements and business culture are very similar.
A useful source of market intelligence is the U.S. Commercial Service’s market and industry research written by our in-country trade professionals.
Step 1 – Examine Complimentary Markets
Step 2 – Track Global Demand of Your Product
Step 3 – Talk with your Peer Group
Step 4 – Contact Your Local Trade Specialist