Leading Sectors for U.S. Export and Investment
- Computer Software
- Computer and Peripheral Equipment
- Drugs and Pharmaceuticals
- Medical Equipment
- Industrial Chemicals
- Management Consulting Services
- Automotive Parts and Services
- Telecommunications Equipment
- Sporting Goods
- Travel & Tourism
- Biotechnology
- Renewable Energies
- Scientific and Laboratory Instrumentation
- Agricultural Sectors
Exchange Rate
EUR 1 = USD 1.35
(USD million) |
2009 |
2010 |
2011(e) |
Total Market Size |
20,700 |
21,500 |
22,300 |
Together with the UK, the German market for software represents one of the TOP software markets in Europe. The software sector was hit badly by the overall economic crisis and experienced a decrease of almost 5% in 2008/2009, but is anticipated to grow again in the 1-3% range in the near future. Drivers for this growth are the necessity to increasingly focus on cost reduction, efficiency and compliance, as well as implementation of new technology for business expansions into new regions. A number of IT users postponed or cancelled some of the planned IT projects during the economic and financial turmoil and now have the need to upgrade or replace existing technology.
Even though German software companies are very competitive, U.S. companies have a very strong position on the German market. Analysts estimate that approximately 75% of software products sold in Germany are supplied by U.S. companies (the majority of large U.S. software developers have subsidiaries in Germany). In 2009, the largest software companies in Germany accounted for more than EUR 7.4 billion in sales. This represents 52% of the German market. Industry-specific and niche products will continue to find good sales opportunities in Germany. U.S. software products are well accepted and the United States is still widely acknowledged as a supplier of innovative and quality software products. There are no trade barriers obstructing sales of U.S. software. However, as the European Union continues to expand as a single market, competition from other European software vendors is expected to increase.
Best Products/Services
Business Intelligence software, IT security software, Enterprise Content Management, Service-oriented Architectures (SOA), control tools, software as a service (Saas), Application Performance Management Solutions due to increase of cloud computing
Opportunities
The German public sector, along with the banking, insurance, medical and utilities sectors, offers the best opportunities. Despite the fact that the banking sector was strongly affected by the financial crisis, financial institutes need to complete or initiate IT projects, due to the strategic role that IT plays in most banking operations.Public tenders: www.bundesausschreibungsblatt.de, www.subreport.de
Resources
German Government Agencies:
BSI (Federal Agency for IT Security):
Trade Fairs:
CeBIT: www.cebit.de
IT Security Trade Show: www.it-sa.de
CRM-Expo: www.crm-expo.com
Digital Management Solutions: www.dms-expo.de
IT and Business: www.itandbusiness.de
Trade Associations:
www.bitkom.org
www.eito.com
www.bitmi.de
Trade Publications:
www.computerwoche.de
www.crn.de
Commercial Service Contact:
doris.groot@trade.gov
Computer and Peripheral Equipment
(USD million) |
2009 |
2010(e) |
2011 (e) |
Total Market Size |
44,700 |
44,700 |
46,000 |
Total Local Production |
24,650 |
20,600 |
n/a |
Total Exports |
35,700 |
42,800 |
n/a |
Total Imports |
55,750 |
66,900 |
n/a |
Imports from the U.S. |
14,000 |
16,700 |
n/a |
U.S. computer products are generally viewed as innovative, with superior quality and leading edge technology. Germany accounts for approximately one quarter of the EU’s total IT market. Assisted by the very weak dollar, the United States retained its 2009 import share of approximately 25% in 2010. Exports exceed production due to considerable amounts of imported equipment being directly resold abroad or included as value-added equipment in locally manufactured products that are exported.
Leading edge ICT products, servers, laptops, printers, W-LAN equipment, memory and networking products.
Government:
Federal Statistical Office: http://www.destatis.de/
Trade Fairs:
CeBIT, the world’s largest trade fair for ICT products and services: www.cebit.de
Associations:
Association of German Electro-technical Manufacturers: www.zvei.de
Association of German Information Technology Manufacturers: www.bitkom.de
Major trade journals:
www.computerwoche.de
www.crn.de
Commercial Service Contact:
mathias.koeckeritz@trade.gov
Overview
(USD million) |
2009 |
2010 |
2011 (e) |
Total Market Size |
20,562 |
20,500 |
21,960 |
Total Local Production |
37,100 |
38,213 |
39,168 |
Total Exports |
66,312 |
69,628 |
71,717 |
Total Imports |
49,774 |
51,914 |
54,510 |
Imports from the U.S. |
8,205 |
8,451 |
8,870 |
In 2009, Germany’s pharmaceutical market was the third largest worldwide after the United States and China. Prices have been under pressure from de-reimbursement, fixed-level drug pricing and referencing pricing schemes. Germany remains an attractive export market to innovative U.S. producers. Until 2015, the market is projected to grow annually by 4.8% (prescription drugs at 3.9%), with the fastest growth in the specialized hospital market for new and expensive pharmaceuticals. Best-selling in 2010 were drugs for acute conditions such as cancer, rheumatoid arthritis, and multiple sclerosis; but also for cardiovascular diseases, diabetes and preventive medicine.
Diagnostic and therapeutic drugs for dementia; auto immune diseases; inflammation; oncology; pain management. Vaccines and cell- and bio-therapeutics; biosimilars.
German Government Agencies:
German Health Ministry: www.bmg.bund.de
Federal Agency for Pharmaceuticals and Medical Products: www.bfarm.de
Federal Agency for Sera and Vaccines: www.pei.de
Federal Institute for Risk Assessment: www.bfr.bund.de
Federal Institute for Consumer Protection and Food Safety: www.bvl.bund.de
Trade Fairs:
CphI: http://www.cphi.com
Expopharm: www.expopharm.de
Biotechnica: www.biotechnica.de
MEDICA: www.medica.de
Trade Associations:
BPI (Association of the German Pharmaceutical Industry): www.bpi.de
VFA (German Association of Research-Based Pharmaceutical Companies): www.vfa.de
BAH (Federal Trade Association of Pharmaceutical Manufacturers): www.bah-bonn.de
German Generics Manufacturers Association: www.generika.de
Commercial Service Contact:
anette.salama@trade.gov
Overview
(USD million) |
2009 |
2010 (e) |
2011 (e) |
Total Market Size |
26,100 |
27,530 |
29,180 |
Total Local Production |
25,600 |
27,000 |
28,620 |
Total Exports |
16,000 |
17,120 |
18,320 |
Total Imports |
16,500 |
17,650 |
18,880 |
Imports from the U.S. |
4,455 |
4,760 |
5,100 |
Germany is Europe’s largest market for medical devices and the world’s third largest, behind the United States and Japan, accounting for 6.9% or EUR 18.3 billion in 2009. Although in decline, the population of Germany still accounts for around 20% of the total population in western Europe with over 82 million inhabitants in 2010. At over 11% of GDP in 2009, healthcare expenditures continue at high levels but constrained. Health reforms and cost-cutting measures keep the market tight, with continued downward pressure on prices. Government funding of hospital projects has remained static; major areas of opportunity are seen for private hospitals and clinics holding a 20% market share. Demand will mainly be driven by demographics and a substantial increase in the number of patients, by the need for economies of scale and efficient procedures. The German medical market expects a sales growth for 2010 around 5.5% with an upward trend for 2011. The medical technology sector continues to be strong on innovation and growth and will provide excellent potential for U.S. suppliers of innovative and price-competitive products. U.S. medical device exporters to Germany continue to hold a 28-30% import market share, depending on product.
U.S. medical device exporters will find good market potential for the following products: high quality advanced diagnostic and therapeutic equipment; innovative technologies and minimally invasive equipment, such as laser-optics in vascular surgery, urology, gastrology, dermatology, and neuro-surgery, new diagnostic and imaging devices, as well as specialized wound care and easy-to-use home care products. The trend is toward demand for miniaturized electro-medical equipment and nano-technology products. Preventive diagnostics and medical products, innovative orthopedic and physiotherapy devices, and biomaterial, cardiovascular and endoscopy products will also find good markets in Germany. Natural orifice surgery, novel imaging technologies, e-health and e-care, mobile medical products are also in demand in Germany. Keywords are: computerization-electronic diagnosis; therapy planning and survey; molecularization-biotechnology, cell and tissue engineering, personalized medicine; miniaturization-microsystems technologies, nanotechnology and optical technologies.
The “Medical Technology Action Plan” pools the Federal Ministry of Education and Research’s varied funding activities and programs under three main topics: Medical technology in rehabilitation and care (intelligent implants); Molecular imaging; Medical technology for regenerative medicine. Incentives are provided as R&D project grants/cash incentives with a maximum 50% of eligible project costs. The European Union is subsidizing transnational R&D through its 7th Research Framework Program. A budget of 6.1 billion Euros for the period 2007 to 2013 has been earmarked for health research.
Resources
German Government Agencies:
Federal Bureau for Physical-Technical Equipment: www.ptb.de
Federal Institute for Risk Assessment: www.bfr.bund.de
Federal Institute for Consumer Protection and Food Safety: www.bvl.bund.de
German Health Ministry: www.bmg.bund.de
Federal Agency for Pharmaceuticals and Medical Products: http://www.bfarm.de/EN/Home/home_node.html
German Medical Devices Law: http://www.dimdi.de/static/en/mpg/recht/index.htm
Trade Fairs:
MEDICA: www.medica.de and http://export.gov/industry/usedequipment/
Trade Associations:
Federal Association of the Medical Devices Industry: www.bvmed.de
Federal Association of the Electro-Medical Industry: www.zvei.de/medtech
German Medical, Optical and Mechatronic Technologies Industry Association (SPECTARIS): www.spectaris.de
German Hospital Association: www.dkgev.de
Medical Dealers Association: www.zmt.de
Commercial Service Contact:
anette.salama@trade.gov
Overview
(USD million) |
2009 |
2010(e) |
2011(e) |
Total Market Size |
100,980 |
107,824 |
117,502 |
Total Local Production |
149,445 |
165,874 |
172,020 |
Total Exports |
165,375 |
194,130 |
201,484 |
Total Imports |
116,910 |
136,080 |
146,966 |
Imports from the U.S. |
14,970 |
15,194 |
15,298 |
Total annual sales in 2010 are estimated at approximately USD 230 billion, up 17.5% compared with 2009. Local production grew by 11%; German chemical imports by 16.5%; and exports by 17.5%. For 2011, market experts anticipate moderate growth of 4% for annual sales. Since the German chemical industry is highly export-oriented, it is strongly dependent on the world economy
Best Products/Services
There is an increased demand for new innovative materials replacing traditional crude-oil based raw materials to save costs and energy:
Raw materials generated by fermentation from biomass or succinic acid.
Basic materials for organic solar cells or semi-conductors.
New insulating materials, such as modern additives for concrete; innovative plastics materials for light weight car construction; or fast-curing epoxy resins for wind mills.
Solutions for expanding lithium battery capacities.
Resources
Trade Fairs:
European Coatings Show: http://www.european-coatings-show.de/
CphI: http://www.cphi.com
Fakuma: http://www.fakuma-messe.de
Analytica: http://www.analytica.de/link/en/18285323
K’ Show: http://www.k-online.de/
Trade Associations:
Chemical Industry Association: https://www.vci.de
Dechema: http://www.dechema.de/en/The+DECHEMA.html
Commercial Service Contact:
kirsten.hentschel@trade.gov
Management Consulting Services
(USD million) |
2009 |
2010 (e) |
2011 (e) |
Total Market Size |
25,500 |
24,600 |
25,800 |
Germany is the largest consulting market in Europe, followed by the UK. In 2009, around 84,600 management consultants worked in about 13,250 management consulting firms. About 35% of the consultants work in firms, which achieved revenues below EUR 1 million, and about 34% in large firms with more than EUR 45 million in revenue. These large consulting firms earned nearly half of all revenues in the consulting market.
Management consultants in Germany experienced a difficult year in 2009 with declining revenues. Estimates for 2010 and 2011 are very difficult, but a small increase is expected. The two largest fields are strategic and organizational/process consulting. Consulting firms throughout Germany tend to be located in various regional centers, rather than in one city serving as a national center.
More than half of the demand for consulting services comes from clients in both the manufacturing and financial services industries. A demand increase is expected for projects in energy efficiency, restructuring, cost-cutting and supply optimization. Six week quick-checks and long-term reorganization projects are expected to grow. Consulting clients often demand assurance for concrete added value of consulting projects.
Association;
Bundesverband Deutscher Unternehmensberater BDU e.V.
(Federal Association of German Management Consultants)
www.bdu.de
Commercial Service Contact:
Mathias.Koeckeritz@trade.gov
(USD million) |
2009 |
2010 |
2011 (e) |
Total Market Size |
38,600 |
36,375 |
38,900 |
Total Local Production |
46,000 |
52,000 |
56,500 |
Total Exports |
18,900 |
23,625 |
26,500 |
Total Imports |
11,500 |
8,000 |
8,900 |
Imports from the U.S. |
2,000 |
2,200 |
2,500 |
(Source: GAI)
In 2010, the automobile industry remained one of the driving forces behind German economic growth. While domestic demand decreased slightly, exports of German cars increased by 25 percent. Because of increased global sourcing by German manufacturers, and a favorable EUR-USD exchange rate, U.S. parts manufacturers were able to increase their exports to Germany. In the first months of 2010, while sales in Eastern Europe continued to stagnate, or even decrease, sales of German manufactured vehicles around the world increased rapidly (especially to China). As German manufacturers increase their global purchases, for both their German and foreign manufacturing facilities, U.S. manufacturers should take advantage of the opportunity to offer parts and services..
Engine electronics; multi-media products; forged and pressed parts; development and introduction of electronic systems for vehicles using alternative/hybrid/electric fuel.
Trade Fairs:
Automechanika (Frankfurt): http://www.automechanika.messefrankfurt.com/frankfurt/de/besucher/willkommen/erleben.html
Zulieferer Innovativ (Audi headquarters/Ingolstadt): http://bayern-innovativ.de/zulieferer2011
And five fairs in one (in Stuttgart);
European automotive components, Engine Expo, Automotive interiors, automotive testing, vehicle dynamics:
Trade Associations:
VDA (German Automobile Association): www.vda.de
ZKF (Central Association for Car and Body Technology): www.zkf.de
Central Association for German Motor Trades and Repair: www.kfzgewerbe.de
Commercial Service Contact:
Volker.Wirsdorf@trade.gov
(USD million) |
2009 |
2010 (e) |
2011 (e) |
Total Market Size |
20,900 |
20,000 |
n/a |
Total Local Production |
20,100 |
19,000 |
n/a |
Total Exports |
11,500 |
10,000 |
n/a |
Total Imports |
12,300 |
11,000 |
n/a |
Imports from the U.S. |
2,100 |
2,000 |
n/a |
(Source: RegTP, EITO)
ICT companies’ outlook in general is optimistic. Broadband will remain the key application with more than 7 million connections and a penetration rate of 8 percent. DSL will continue to represent the overwhelming majority of broadband connections, with Deutsche Telekom (DTAG) providing more than 83% of all broadband connections. Demand for mobile phones is beginning to decline due to market saturation. Equipment suppliers hope that they can benefit from planned government investment in infrastructure and especially schools. Due to the economic situation, forecasts for 2011 are not possible at this point in time.
Broadband equipment and services, W-Lan equipment and services
Broadband technologies (DSL and TV cable) will offer considerable opportunities for suppliers of technology and services.
German Government Agencies:
German Regulatory Authority: www.bundesnetzagentur.de
Trade Fairs:
CeBIT, the world’s largest trade fair for ICT products and services: www.cebit.de
Trade Associations:
Electro-technical Manufacturers: www.zvei.de
German Information Technology Manufacturers: www.bitkom.de
German telecommunications service providers: www.vatm.de
Commercial Service Contact:
volker.wirsdorf@trade.gov
(USD million) |
2009 |
2010 |
2011 (e) |
Total Market Size |
4,052 |
4,050 |
4,055 |
Total Local Production |
2,780 |
2,700 |
2,690 |
Total Exports |
1,128 |
1,134 |
1,100 |
Total Imports |
2,400 |
2,484 |
2,465 |
Imports from the U.S. |
856 |
860 |
850 |
The German sporting goods market remained relatively unaffected by the recent economic crisis and is expected to grow annually by at least 0.5% over the next two years. Over the last decade Germany maintained the position of the 3rd largest importer within the EU. Major competitors in the German market include China (approx. 50% import market share), Italy (approx. 9%), Poland (approx. 8%), the Netherlands and France (both approx. 4%), and the Czech Republic (approx. 3%).
In 2009, winter sports accounted for 20% (USD 809 million) of the total turnover in Germany. The markets for outdoor and bike/fun wheel products ranked 2nd with 15% (USD 607 million), followed by fitness equipment and water sports with 5% (USD 202 million). Running, Nordic walking and racket sports accounted for about 3% each (USD 121 million). Sports activities remain a mega trend in Germany, thus offering excellent opportunities for U.S. sports products manufacturers. Beside winter sports, the demand for the all-season boom segment of outdoor sports, as well as individual and team sports activities (e.g. running, golf, riding, swimming, soccer) , are expected to further increase.
Best Products/Services
Fitness equipment for physical exercise, gymnastics, or track and field; footwear (all sports); golf equipment; inflatable balls for soccer, basketball, field hockey, handball; in-line skates; outdoor goods for hiking, climbing, trekking, and Nordic walking activities; roller blades; snow boards.
Resources
Trade Fairs:
EQUITANA 2011 (Equestrian Sports): http://www.equitana.com
FIBO 2011 (Fitness): http://www.fibo.de
Outdoor 2011: http://www.outdoor-show.com
EuroBike 2011: http://www.eurobike-show.com/eb-en
GOLF Europe 2011: http://www.golf-europe.com/en/home
ISPO Winter 2012 (Winter Sports): http://www.ispo.com
Trade Associations:
German Sporting Goods Manufacturers Association: www.bsi-ev.com
German Association of Sporting Goods Retailers: www.vds-sportfachhandel.de
European Outdoor Group: www.europeanoutdoorgroup.com
Association of the German Fitness Industry: http://www.vdf-fitnessverband.de
German Golf Association: www.golf.de
Major Trade Journals:
www.saz.de
www.outdoor-magazin.com
www.golf.de/journal
www.skimagazin.de
www.reitsport-markt.de
Commercial Service Contact:
dagmar.winkler-helmdach@trade.gov
(USD million) |
2009 |
2010 (e) |
2011 (e) |
Expenditure by German Tourists Abroad |
89,000 |
88,000 |
87,725 |
U.S. Expenditure by German Tourists |
5,156 |
6,500 |
6,000 |
Although internal travel within Germany is expected to be the top travel destination for German travelers in 2011, the USA and Austria are expected to share the number 2 slot. Experts predict a continuation of the strong trend toward city destinations, making this the favorite type of travel destination in 2011. All-inclusive packages and cruises share second place in the category type of travel. Hiking and nature travel takes third place and wellness holidays fourth place. As one of the favorite cities to visit, New York ranks high on the list, just under Berlin and Hamburg, and is considered one of the most fascinating cities in the USA. Accessibility and airline offers play a significant role in the decision to visit New York.
The still strong Euro is an encouraging factor for travel to the United States. Continuing negative public perceptions of strict entry and visa regulations as well as the proposed “entry tax” should prove to be only a slight deterrent. Germans will continue to travel but will take shorter trips and demand more value for money. They are refocusing their desire for rest, relaxation and adventure and will shift their demand accordingly. Offers such as city packages including wellness and a unique travel experience as well as a focus on value for money will prove to be the most successful in 2010.
City packages including wellness and a unique travel experience; a focus on value for money; all-inclusive packages; nature- hiking and camping holidays; Native American inventory packaged with local attractions and service providers, which should be activity-based rather than language dependent; incentives for small groups.
Government:
Entry and visa regulations information
http://germany.usembassy.gov/visa/
Trade Fairs:
Reisen Hamburg: http://www.hamburg-messe.de/reisen
f.re.e Munich: http://www.free-muenchen.de
ITB Berlin: http://www.itb-berlin.com
IMEX Frankfurt: http://www.imex-frankfurt.de
Travel Expo & Fvw Congress, Trade fair for Tourism, Business travel und Technology in Cologne (B2B fair): http://www.fvw-kongress.de/
CMT Stuttgart, http://www.messe-stuttgart.de/cmt
Other:
http://www.usa.de German language consumer travel website on United States
http://www.vusa-germany.de Official site of the Visit USA Committee Germany e.V.
Commercial Service Contact:
Elizabeth.Walsh@trade.gov
Overview
(USD million) |
2009 |
2010 |
2011(e) |
Total sales related to Biotechnology (incl. the estimated sales of the biotech segments of big pharmaceutical companies) |
34,200 |
37,500 |
42,000 |
Total sales of German core biotech companies |
2,430 |
2,952 |
3,500 |
Germany, with the largest number of biotechnology firms in Europe, a world-class research infrastructure and internationally renowned scientists, has firmly established itself as an international medical biotechnology hot spot. Medical biotechnology is the most important segment in the German biotechnology arena. Medical biotech company revenue increased by 9% annually. Medical biotech is largely characterized by small companies with less than 15 employees. While agricultural biotech applications (in Germany, often referred to as “green biotech”) are still very controversial, demand for so-called “white biotechnology” applications, aimed at making industrial processes more eco-friendly, is on the rise. Medical applications, referred to as “red biotech,” remain an important area for German pharmaceutical research and product development. Mildly affected by the economic downturn of the last two years, the European biotechnology still shows good innovation potential.
Best Products/Services
Trendsetters in German biotechnology are biopharmaceuticals; DNA-based tests; and personalized medicine. Best prospects are found in cardio-, cancer- and neuro-therapeutical products; peptides for the treatment of diabetes; and enzymes used in washing powders and in the textile industry.
Resources
Trade Fairs:
Analytica http://www.analytica-world.com
Biotechnica http://www.biotechnica.de
Trade Associations:
Association of German Biotechnology Companies http://www.v-b-u.org/en/Start.html
Bio Germany http://www.biodeutschland.org
European Private Equity & Venture Capital Association http://www.evca.eu
BVK (Association of Equity Firms) http://www.bvk-ev.de
Dechema (Chemical Manufacturers) http://www.dechema.de
VCI (Chemical Industries) https://www.vci.de
Commercial Service Contact:
nils.roeher@trade.gov
Overview
(USD million) |
2009 |
2010 (e) |
2011 (e) |
New domestic installations, not including resulting |
15,950 |
21,460 |
n/a |
Energy sales generated using renewable energies |
21,025 |
23,055 |
25,000 |
Total Domestic Market (1+2) |
36,975 |
44,515 |
n/a |
Total exports |
13,050 |
14,000 |
n/a |
(Source: http://www.erneuerbare-energien.de/)
As prices for conventional fuels continue to increase and prices for renewable energy steadily decrease, the renewable energy sector is expected to continue to grow. Electricity generation from renewable energies is substantially based on the German Renewable Energy Sources Act (Erneuerbare-Energien-Gesetz, EEG), which is in accordance with European policy (Directive 2001/77/EC). The share of renewable energy sources in the total energy consumption (heat, electricity and fuels) is expected to be more than 28% by 2020.
Best Products/Services
Application areas: Renewables will generate an expected 47% of the entire electricity (incl., 25% of all heating energy and 19 % of all fuels used for transportation purposes (ships, automobiles, trucks, and electricity for electric vehicles and trains).
Wind Energy Of all renewable energy sources, wind energy will remain the most significant. Until 2020, 25%, or 149 TWh, of the entire electric consumption in Germany is expected to be met by wind energy.
Bio Energy In 2020, bio energy will account for 54 TWh (2008: 27 TWh) or 9.1% of all electricity, 150 TWh (2208: 97 TWh) or 13% of heating energy , and 111 TWh (2008: 37 TWh) or 21% of all fuels. The major share will come from biogas, followed by solid biomass (mainly wood and plants), liquid biomass (plant oils), and sewage and landfill gas.
Photovoltaic (PV) and Solar Thermal Energy Only about 6% of the entire suitable roofs (not considering free standing installations) are being used for solar energy purposes at present in Germany. In 2020, 39.5 GW of installed cells will generate 40 TWh (2008: TWh). PV will then generate around 7% of the electricity used in Germany. Solar thermal heating energy is expected to increase to an annual yield of 30TWh in 2020 (2008: 4 TWh).
Hydro Power. Most hydro power plants operating in Germany were built before the 1960s and the majority is in the 5-10 MW class. Experts state that the 31 TWh that were generated in 2008 can be increased (mainly by repowering existing plants) to over 31 TWh by 2020 and then account for 5.4% of the electric power generation in Germany. In addition to repowering, major investment is also expected for environmental protection measures for hydro power plant surrounding waterways (fish steps, re-naturalization of riverbeds, and optimization of river flow).
Geothermal Energy Industrial, deep geothermal energy: At present, total installed electrical power equals to 7 MW generating 220 Million kWh per year. It is expected that this energy form will reach as much as 6000 MW and 38 TWh by 2020. Surface geothermal energy: In 2008 alone, about 62,000 heat pumps were installed, mostly in private residences bringing the total number of heat pumps to over 350,000 units. More than half use water-to-water or brine-to-water technology for which vertical drilling or horizontal netting is required. A little less than half use air-to-air heat pump technology, which is expected to carry the highest growth potential.
Resources
Trade Associations:
Hydro Energy: Bundesverband Deutscher Wasserkraftwerke e.V. (BDW): www.wasserkraft-deutschland.de/
Wind Energy: Bundesverband Windenergie (BWE): www.wind-energie.de
Solar Energy: Bundesverband Solarwirtschaft (BSW): www.solarwirtschaft.de
Geothermal Energy: Bundesverband Geothermie (GtV-BV): www.geothermie.de
Biogas: Fachverband Biogas: www.biogas.org
Renewable Energy: Bundesverband Erneuerbare Energie (BEE): www.bee-ev.de
Agentur fuer Erneuerbare Energien: www.unendlich-viel-energie.de
Government:
Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU): www.bmu.de, www.erneuerbare-energien.de
German Energy Agency (DENA): www.dena.de
International Renewable Energy Agency (IRENA): www.irena.org
Trade Fairs:
Wind Energy: Husum Wind Energy, www.husumwind.de
Hannover Messe Energy, www.energy-hannover.de
Solar Energy: Intersolar, www.intersolar.de
Geothermal Energy: GeoTherm expo + congress, www.geotherm-offenburg.de
Biogas: Eurotier, www.eurotier.de
Bio Energy Decentral, www.bioenergy-decentral.com
IFAT, www.ifat.de
Entsorga, www.entsorga-enteco.com
Renewable Energy: Hannover Messe Energy, www.energy-hannover.de
enertec, www.enertec-leipzig.de
RenExpo, www.renexpo.de
Commercial Service Contact:
Andrea.Stahl@trade.gov
Scientific and Laboratory Instrumentation
Overview
(USD million) |
2009 |
2010 |
2011 (e) |
Total Market Size |
7,600 |
8,200 |
8,900 |
Total Exports |
3,900 |
4,200 |
4,500 |
After many years of growth, the German market for Scientific and Laboratory Instrumentation experienced a decline of approximately 8.5% due to the overall economic crisis. Industry insiders estimate that the market will grow again in the near future by a healthy 9%. The German market for Laboratory and Scientific Instruments is very competitive and German companies are famous for innovation, customer-specific solutions, special niche products as well as for their flexibility and customer service. About 9% of the overall sales of the 330 German manufacturer’s active in that industry are invested into research and development. Despite the competitiveness of local suppliers, the German market is very open to imports. The main end users are the industry, the public sector, pharmaceutical and chemical companies, the environmental sector, chemical and medical laboratories, biotechnology and nutraceutical firms as well as entities for research and development. The market for the S&LI sector heavily depends on the development in these industry segments.
Best Products/Services
Laboratory automation and information systems (LIMS), as well as the broad spectrum of chromatographic technologies; other trends within the S&LI industry are automation, process analysis, and miniaturization.
Laser and opto-electronic instrumentation (primarily for medical applications – applications for the automotive and semiconductor industries are presently declining). Within the laser and optoelectronics field, laser products for the solar industry will play an important role in the future.
Opportunities
Due to the strong export orientation of German manufacturers (about 50% of the annual production output is exported), the industry also depends greatly on imported technologies. Imports derive mainly from European countries (approx. 41%), followed by imports from the United States and Asia with 29% each. The U.S. should remain an important foreign supplier of Laboratory and Scientific Instruments to Germany.
Resources
Trade Fairs:
Analytica (Instrumental analysis, laboratory technology and biotechnology):
http://www.analytica-world.com
Achema (Chemical Engineering, Environmental Protection and Biotechnology):
website
Laser (World of Photonics): http://www.world-of-photonics.net
Medica: http://www.medica.de
Optatec (Optical Technologies, Components, Systems and Manufacturing): http://www.optatec-messe.com/en/optatec
Process Automation (Automation technology): website
Trade Associations:
Association of German Electrotechnical Manufacturers (ZVEI): http://www.zvei.org
European Optical Society: http://www.europeanopticalsociety.org/
Spectaris (Optical, Medical and Mechatronical Technologies Inc.): www.spectaris.de
VDE (Electrical, Electronic and Information Technologies): http://www.vde.de/
AIF( Federation of Industrial Cooperative Research Associations): www.aif.de
Other:
Fraunhofer Institut für Angewandte Optik und Feinmechanik (IOF): http://www.iof.fraunhofer.de/
Fraunhofer-Institut für Lasertechnik (ILT): http://www.ilt.fraunhofer.de/
VDI Technologiezentrum GmbH: www.kompetenznetze.de
Chemie.de Information Service GmbH: www.chemie.de
Overview
BEST PROSPECTS FOR AGRICULTURAL PRODUCTS
(All figures are in metric tons, unless otherwise stated.)
4. Pet Food (G&FD)
1. Tree Nuts
The category of tree nuts includes almonds, pistachios, pecans, hazelnuts and walnuts. Germany does not produce significant quantities of these products, therefore, supply comes primarily from imports. A number of U.S. agricultural associations actively promote their products in Germany, including the Almond Board of California, California Pistachio Commission and the California Walnut Commission. The leading competitor for the United States in the German tree nut market is Turkey. In 2008, U.S. tree nut exports to Germany were valued at $305 million out of a total import value of $1.5 billion.
MT |
2008 |
2009 |
2010 (e) |
Total market |
169,923 |
170,376 |
175,000 |
Production |
* |
* |
* |
Total exports |
41,393 |
36,780 |
40,000 |
Total imports |
211,316 |
207,156 |
215,000 |
Imports from the U.S. |
51,251 |
51,392 |
53,000 |
* Production of tree nuts in Germany is negligible | |||
2. Fishery Products
Fish and fishery products enjoy growing popularity in Germany. The two most important fishery products the U.S. exports to Germany by volume are frozen fillets of Alaska pollock and hake. In 2008, U.S. total exports of fishery products to Germany were valued at $266 million, out of a total import value of $4.5 billion. China and Peru are the main U.S. competitors for Alaska pollock and hake exports, respectively.
MT |
2008 |
2009 |
2010 (e) |
Total market |
595,936 |
590,530 |
600,000 |
Production |
310,000 |
273,000 |
280,000 |
Total exports |
497,171 |
432,680 |
450,000 |
Total imports |
783,107 |
750,210 |
770,000 |
Imports from the U.S. |
58,200 |
35,620 |
47,000 |
3. Wine
Germany is the world's largest importer of wine. In 2009, German wine imports were valued at more than $2.3 billion. Italy, France and Spain are the leading suppliers of wine to Germany with a combined import market share of nearly 75%. U.S. wines, together with other “new-world” wines, have developed an increasingly good reputation for quality in the German market. In 2009, the value of Germany's imports of U.S. wines totaled approximately $51 million.
hl (1,000) |
2008 |
2009 |
2010 (e) |
Total market |
19,086 |
19,052 |
19,100 |
Production |
10,261 |
9,990 |
9,800 |
Total exports |
3,010 |
2,938 |
3,200 |
Total imports |
11,835 |
12,000 |
12,500 |
Imports from the U.S. |
346 |
344 |
370 |
4. Pet Food
Germany is one of the leading countries for pet ownership in the world. Germans are willing to pay a premium to properly feed their pets and interest in specialty health pet food products is growing rapidly. The majority of pet foods are produced domestically and the EU requires pet foods to be derived from meat that is fit for human consumption. The value of U.S. pet food exports to Germany totaled $3 million, out of a total import value of $859 million. Despite the bureaucratic obstacles, opportunities for exporting pet food products to Germany are available given the considerable size of the market.
(USD million) |
2008 |
2009 |
2010 (e) |
Total market |
4,703 |
4,809 |
4,900 |
Production |
4,651 |
4,828 |
4,918 |
Total exports |
684 |
717 |
663 |
Total imports |
736 |
698 |
645 |
Imports from the U.S. |
3 |
2 |
2 |
Market Research
To view market research reports produced by the U.S. Commercial Service please go to the following website: http://www.export.gov/mrktresearch and click on Country and Industry Market Reports.
Please note that these reports are only available to U.S. citizens and U.S. companies. Registration to the site is required, but free of charge.
http://export.gov/germany/MarketResearchonGermany/index.asp - Comprehensive and up-to-date information about the German market and the export potential for U.S. products and services
http://export.gov/europe/ - The Showcase Europe website of the U.S. Commercial Service provides trade opportunities, new business partners, market research and one-on-one assistance.
http://export.gov/germany/servicesforu.s.companies/EUTendersDatabase/ - Public Procurement Opportunities in Europe
