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What is Look South?

Look South is a coordinated federal government effort led by the U.S. Department of Commerce to help more American companies “Look South” to do business with Mexico and the United States’ 10 other Free Trade Agreement (FTA) partners in Latin America. These 11 economies – Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, and Peru – all have a rapidly growing base of middle-class consumers and diversifying industries. The Look South Initiative will help businesses across the country explore these markets, learn about emerging opportunities, and tap into federal programs that can help companies get deals done.

We hope you will explore the Look South website to familiarize yourself with the many resources available to exporters. The left-hand menu options allow you to search for best prospect markets for your company by sector or by country. You will also find a host of information on the initiative, our FTAs, trade events, trade financing, market research, and one-on-one counseling opportunities.

For more information about the Look South initiative click here.

For information on all the markets in the Western Hemisphere, visit the Trade Americas site. 

Secretary Pritzker Announces “Look South” Initiative

U.S. Secretary of Commerce Penny Pritzker announced the “Look South” initiative during her remarks at the World Affairs Council in Los Angeles on Thursday, January 9th. The Look South effort is part of Commerce’s “Open for Business Agenda” and supports the President’s National Export Initiative by encouraging more U.S. businesses to export to more markets. Federal agencies will encourage U.S. companies – with a focus on small and medium-sized businesses – to export to the region through enhanced trade promotion events including trade missions and trade shows. To read the full press release and the Secretary’s remarks, click here.

Featured Events

Trade Winds 2014 - The Americas Webinar Series
Gain valuable knowledge of export opportunities in the dynamic Americas region. This five-part webinar series is also a venue to prepare participating U.S. companies for a more successful experience during the upcoming Trade Winds – The Americas Business Development Conference and Trade Mission scheduled for May 15-23, 2014. Register now for live Webinars in January and February! Learn more…


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