The International Buyer Program

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Bringing Buyers to U.S. Trade Shows

Participate in the International Buyer Program and help your exhibitors increase their international sales.

The International Buyer Program recruits thousands of qualified foreign buyers, sales representatives, and business partners to U.S. trade shows each year, giving your exhibitors excellent opportunities to expand business globally.

If You’re A Trade Show Organizer

As part of the IBP, your trade show is promoted around the world and U.S. Commercial Service Trade Specialists recruit and lead buyer delegations to approximately 35 IBP trade shows.

The annual 60 day open application period for consideration of U.S. trade events interested in participating in the U.S. Commercial Service 2011 IBP is now open. The deadline for submission of all applications for the 2011 IBP is Tuesday, October 27, 2009.

To be considered for the 2011 IBP, applicants need only submit a completed application form by October 27, 2009. Should the applicant be accepted into the program, a signed Memorandum of Agreement (MOA) along with applicable program fee will be required within 45 days of the written notification of acceptance. The sample MOA is for reference purposes only and is not required for application purposes. The Federal Register Notice sets forth objectives, procedures and application review criteria associated with support for domestic trade shows by the IBP. The IBP expects to issue the results of this process by March 2010.

Please contact Blanche Ziv, IBP Director, for further information.

If You’re Exhibiting at an IBP Trade Show

Your chances of finding the right international business partner greatly increases at a trade show that’s part of the IBP. You’ll not only meet more buyers, representatives and distributors, but your products and services can be listed in the Export Interest Directory and distributed to all international visitors.

You’ll also benefit from:

  • Access to hundreds of current international trade leads in your industry
  • Hands-on export counseling, marketing analysis, and matchmaking services by country and industry experts from the U.S. Commercial Service
  • Use of an on-site International Business Center, where your company can meet privately with prospective international buyers, prospective sales representatives, and business partners and obtain assistance from our experienced U.S. Commercial Service staff.

View our list of 2009 and 2010 trade shows. The Commercial Service project officer and trade show organizer contact can provide you with additional information on the International Buyer Program and other international sales and marketing initiatives at the show.

If You’re an International Buyer

International Buyer Program supported shows are excellent opportunities to identify and meet with motivated U.S. exporters exhibiting at the shows. Join a U.S. Commercial Service-organized buyer delegations and receive assistance with registration and show logistics. Find the U.S. Commercial Service office in your country.

Foods and Agricultural Products

The Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture (USDA) provides information and services to international buyers for the purchasing of foods and other agricultural products.