To support the National Export Initiatives and promote U.S. exports, the International Buyer Program (IBP) produced a series of four short videos:
- The first three videos describe IBP participating shows as great venues for pursuing international sales without the expense of traveling outside of the United States. In addition, these videos discuss the IBP and the value that the U.S. & Foreign Commercial Service provides in recruiting foreign delegations and matching delegation members with U.S. exhibitors.
- The last video provides a tool for recruiting foreign buyers - this will be particularly useful for our OIO colleagues to help with local recruitment.
While the National Association of Broadcasters show serves as the backdrop for the series, similar benefits await U.S. exhibitors and international buyers at all shows supported by the IBP. We hope that you will display the videos on your websites, and find them useful in communications to veteran exhibitors and potential IBP participants.
Watch the videos!