Notebook Computer Indonesia (2009)
The Indonesian notebook computer market is growing significantly compared to that of its neighbouring countries. The demand for notebooks has risen because professionals and business people have an increasing need for operational mobility, and the concept of an “office” is changing. With many jobs requiring high levels of mobility, executives are often not physically present in their office. The trend toward mobile computing and internet also contributes to the growth of notebook sales in Indonesia. The price of a notebook is no longer prohibitive for most Indonesians, as in the past three years prices have come down. The decrease in price has enabled notebooks to expand their market share. Notebooks are now sold not only in major Indonesian cities but also in smaller towns across the country. Focused promotional campaigns by notebook manufactures have also increased notebook sales. The long-term growth for notebooks in Indonesia remains buoyant.
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