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|Japan Home & Building Show 2013 (TFC Event) -- Architectural/Constr./Engineering SVC, Building Products, Construction Eq.|
The Japan Management Association will organize a U.S. pavilion at the Japan Home & Building Show on October 23-25, 2013 at Tokyo Big Sight, Tokyo, Japan. This vent is the largest industry trade show in the Japanese residential building product industry, attracting over 33,000 visitors every year. From 2012, JAPANTEX, the largest interior textile trade show in Japan, is organized in conjunction with the Japan Home & Building Show, and visitors are attracted from wider industry sectors such as the interior stores and furniture stores.
The Japanese housing market has long been regarded as one of the largest markets among developed countries; the most recent new housing starts showed 882,797 newly built homes in 2012, a 5.8% increase from 2011. For the first four month period in 2013, total housing starts increased 5.3% as compared to the same period in 2012. In addition, the Japanese government plans to increase the consumption tax (sales tax) from 5% to 8% in April 2014 and 8% to 10% in October 2015. The expected increase in consumption tax will likely push up Japan's housing starts for the next few years, so demand for building products is estimated to be strong.
Since the serious incident at the Fukushima Dai-ichi Nuclear Power Plants, the future role of nuclear power in Japan has been strongly debated. As of June 2013, only two out of 50 nuclear power stations are in operation, and it is not certain when or even if the other 48 nuclear power stations will come back into operation. Under these circumstances, energy shortages are a serious concern in Japan and, as a result, there is strong interest in energy savings among Japanese homebuyers as well as the Japanese government. U.S. manufacturers of energy saving building products may have a good chance to enter into the Japanese market.
To highlight U.S. exhibitors at the show, there will be a "USA Pavilion.” By exhibiting in the USA Pavilion, U.S. exhibitors will enjoy: 1) discounted participation fee; 2) direct mailing promotion to more than 2,500 Japanese homebuilders, importers and distributors, architects and developers and other housing professionals; 3) premium booth location; 4) USA Pavilion lounge with free internet connection and a free drink and snack service; and 5) support from CS Japan before, during and after the show.
The U.S. Commercial Service, Japan believes that the Japan Home & Building Show 2013 will provide an excellent opportunity for U.S. building products companies to enter into the Japanese market or expand their sales in Japan.
|Kazuhisa Takabatake, Osaka-Kobe|
Senior Commercial Specialist
|Kevin Haley, Trade Event Programs|
Senior International Trade Specialist
|Kenny Fujimoto, Trans-Pacific Marketing|