Education Team Newsletter – Fall 2012
Helping You Educate the World
Education and training is our country’s 5th largest services export, bringing over $21 billion in annual revenue to the United States. The Commercial Service, a division of the U.S. Department of Commerce, provides this newsletter as a helpful guide to U.S. educational institutions interested in improving student recruitment efforts. If you wish to receive additional information or assistance, then please click on the link to the right titled “Local USDOC Support” to find your closest Commercial Service office.
PROMOTIONAL EVENTS SUPPORTED BY COMMERCE
January 28 – February 3, 2013: High School Roadshow & International Studies and Careers Fair – France
Meet students in the heart of their high schools or universities at the Highschool Roadshow, January 28 through February 1. Attend a variety of half-day workshops held throughout the week at international and top-ranked French high schools in the Paris region. These highly customized meetings are organized in collaboration with the school management team to select high schools based on their global reputation, language strength, and studies and support programs.
The second part of this event is the International Studies and Careers Fair, taking place February 2-3. Increasing rates of youth mobility in recent years has helped this show gain recognition, drawing in 25,512 visitors in 2012. Many who attend wish to enhance their careers and enrich their international experience, guaranteeing better professional integration in the future.
Rates:
High School Roadshow = $3,410 including VAT
International Studies and Careers Fair – Special offer only for the US: 6m2 + corner + virtual stand on www.letudiant.fr (#1 ranked French educational counseling website) = $2,480 including VAT.
Note: The High School Roadshow is optional; however, it is only open to participants of both events.
For more information on either event please contact:
Isabelle Singletary, Commercial Information Management Specialist;
U.S. Commercial Service – Paris
Isabelle.Singletary@trade.gov
and also:
Julien Menut (jmenut@letudiant.fr)
NOTE: A catalog show for the U.S. schools that cannot attend either one of these events in Paris will be proposed (fee: $500). Please contact Isabelle Singletary (Isabelle.Singletary@trade.gov) for more information.
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February 18-24, 2013: International Education Fair – Russia
The ICIEP International Education Fair is the largest international education exhibition in Russia. The exhibition attracted a total of 107 exhibitors from 22 countries including several governmental bodies and/or their education promotion arms.
The Commercial Service Moscow office has arranged discounted booth space for U.S. pavilion participants at one, two or all three cities on this educational tour. This is an excellent way to reach thousands of potential students for your school.
For more information please contact:
Ken Walsh, Commercial Officer;
U.S. Commercial Service – Moscow
Ken.Walsh@trade.gov
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March 16-19, 2013: OH! Study Education Fair – Taiwan
OH! Study Education Fair is the largest overseas education exhibition in Taiwan. It is a four-day integrated event in Taiwan’s three major cities: Taipei, Taichung and Kaohsiung. The fair typically has 70 participants and over 10,000 attendees – it is the best-known and best-attended event in Taiwan. CS Taiwan has co-sponsored the OH! Study Fair since 2007 and we have found the event to be very effective in helping U.S. schools recruit students from Taiwan.
For more information please contact:
Grace Tao, Commercial Specialist;
American Institute in Taiwan – Taipei
Grace.Tao@trade.gov or call 886-2-2720-1550 ext 383
http://ohstudy.net/expo
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April 4-5, 2013: Study USA Recruiting Fair – Tel Aviv and Ramallah
The U.S. Commercial Service at the American Embassy in Israel, in collaboration with the Ustudy agency, is organizing a “Study USA” recruiting fair at the Tel Aviv Fairgrounds and in Ramallah. In 2012 close to to 1,000 potential students visited the Tel Aviv fair and 21 schools participated. The focus of this fair is on undergraduate studies.
If for any reason you are unable to attend in person, we encourage you to leverage your alumni network in Israel so as not to miss out on this great opportunity. Please send all applications directly to Ustudy.
For more information please contact:
Alan Wielunski, Commercial Specialist;
U.S. Commercial Service – Israel
Alan.Wielunski@trade.gov
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VIRTUAL OUTREACH EVENTS
Are you interested in an excellent opportunity to recruit international students? How would you like to recruit students without ever setting foot on a plane? The USDOC provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation live over the internet. Below is a list of upcoming Virtual Education Events. If you participate in one of these events, you should be prepared to move forward if the appropriate opportunity presents itself.
We understand how important and useful these virtual events are to you. So far we only have a couple upcoming events scheduled, however, we are in the process of organizing more events for the near future and will keep you notified about any updates.
November 2012 (Date TBD): India – Virtual Education Matchmaker
This event which is proposed for late November 2012 will be open to six (6) participants - appropriately accredited institutions (undergraduate and graduate programs) that express interest to work with agents/education consultants in India. This virtual event will cover seven different cities in India. The participation fee is $700.
For more information please contact:
Greg Thompson, Education Team Leader;
North Texas U.S. Export Assistance Center
Greg.Thompson@trade.gov or call 214-712-1932
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March 2013 (Date TBD): Vietnam – Virtual Education Fair for Boarding Schools
This event is specifically for boarding schools and private high schools that are interested in working with agents in Vietnam. We will be bringing agents into two cities for this event – Hanoi and Ho Chi Minh City. The virtual education fair is proposed for next spring (March 2013) and will be open to six participants. The participation fee is $650.
For more information please contact:
Melissa Branzburg, International Trade Specialist;
Boston U.S. Export Assistance Center
Melissa.Branzburg@trade.gov or call 617-565-4309
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OTHER INTERNATONAL EDUCATION EVENTS & OPPORTUNITIES
November 19, 2012: International Student Recruitment in Saudi Arabia Webinar
Students coming from Saudi Arabia are the fastest growing segment in international student recruitment. This year 66,000 students from Saudi have studied here, fueled by the country’s scholarship program. Is your institution joining in on this growth?
Join us for an informational webinar to learn more about entering or increasing your presence with students in this dynamic and growing market. Hear from market experts and ask your questions.
Participation fee is $45. To register for the webinar, visit:
http://go.usa.gov/ru7Y
For more information please contact:
Melissa Branzburg, International Trade Specialist;
Boston U.S. Export Assistance Center
Melissa.Branzburg@trade.gov or call 617-565-4309
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Late Fall/Winter 2012 (Date TBD): International Student Recruitment in Israel Webinar
Capitalize on this untapped market: Israel has the highest number of GMAT takers per capita of any country in the world, and provides the seventh largest number of takers of any country in the world, ahead of France and Germany. In 2011, a total of 25,000 Israelis requiested information and showed interest in study programs in the States.
Join us for an informational webinar to learn more about entering or increasing your presence with students in this dynamic and growing market. Hear from market experts and ask your questions.
For more information please contact:
Alan Wielunski, Commercial Specialist;
U.S. Commercial Service – Israel
Alan.Wielunski@trade.gov
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CS Internship Opportunity for American Students in India
The U.S. Commercial Service in India offers internship opportunities throughout the year. This is a Commercial Service program, under the direction of a Commercial Officer. The internship experience provides marketing, budgeting and trade promotion support to CS programs.
Application deadline is February 15 of every year. Find out how to apply at http://export.gov/india/internshipprogram/index.asp
For more information please contact:
Mala Venkat, Commercial Specialist;
U.S. Commercial Service – Chennai
Mala.Venkat@trade.gov
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INTERNATIONAL EDUCATION MARKET RESEARCH
Our specialists abroad develop market research to help you evaluate markets for your educational services. Research ranges from short reports on areas of opportunity to detailed market and sector reports. Below are a few examples of our recent market research reports available at NO COST. Download them from our website, www.export.gov (market research/services industries) or contact your local trade specialist and ask for copies.
China: Guangdong Education Report 2012
The Pearl River Delta has long been an area of economic opportunity. It was one of the first areas opened to Western investment after Deng Xiaoping initiated his economic reforms in the late 1970s. This emphasis on the modernization of China also extended to education. Deng Xiaoping encouraged Chinese students to study abroad and then bring their experiences back to their homeland to continue to make China prosperous. Over thirty-five years later, the dream of gaining an overseas education is still a goal for many Chinese students.
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Education and Training Services – A Top Export Prospect for Mexico
Mexico is the ninth country of origin for students studying in the United States, with over 13,500 Mexican students enrolled, primarily in undergraduate programs. Mexican students choose to study in the United States because of the strong ties between the countries, proximity, and the prestige of the higher education system in the United States. Approximately two percent of foreign students in the United States are from Mexico.
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Sweden: International Student Recruitment
Sweden is one of the countries in Western Europe with the highest number of students per capita going to the U.S.A. to study. It is the second most popular destination for Swedish students and in 2010/11 (July 1 – June 30) there were as many as 4,715 Swedes studying in the U.S.A. A majority of them were undergraduate students and most of them were so called free movers, having organized their studies independently.
One main reason to why studying abroad has become so popular is the fact that it is possible for students to receive financial assistance from the Swedish Government to study in other countries. This enables thousands of students to go abroad each year.
