Franchising

Franchising

Welcome to our international Franchise page. It provides the most recent market research, trade leads and event information. Our worldwide team of Franchise Specialists is prepared to assist in increasing your presence overseas. Franchise Trade Specialists (see right) are available to discuss your international business needs.

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Franchising Facts

The Franchising industry and businesses employs 21 million people and generates $2.3 trillion of economic activity. A new franchise business opens every 8 minutes of every business day.

Like the United States, franchise businesses around the world have seen steady growth in the past decade, particularly in Brazil, China and Mexico. According to the International Franchise Association (IFA), their members are eyeing overseas expansion as an important way to diversify their portfolios. For instance, a survey of IFA members last Summer, revealed that 61 percent of respondents currently franchise or operate in international locations, and 16 percent generate between 25 percent and 30 percent of revenue from international activities. Almost three fourths of respondents said they plan to start or accelerate international ventures.  

Want more on Franchising?

  • Utilize the Commercial Service to help you find franchisees abroad or to learn the basics on exporting. Contact a Franchise Trade Specialist (see right).
  • Take a look at IFA’s website (www.Franchise.org) for expert advice and tips. 

Key Global Franchise Activities

Please take a look at our calendar of events listed here.

Trade Events:

  • New Orleans IFA Convention (February 22-25)
  • London British and International Franchise Expo (March 14-15)
  • Iraq Trade Mission Baghdad and Erbil (March 16-20)
  • Paris Franchise Trade Show (March 23-26)
  • New York International Franchise Expo (June 19-21)

For additional information on these events, contact your local Franchise Trade Specialist listed above.


Detailed Event Information For Optimizing Your Global Marketing Detailed Event Information For Optimizing Your Global Marketing
Optimizing Your Global Marketing -- Architectural/Constr./Engineering SVC, Computer Software, Defense Industry Eq., Drugs/Pharmaceuticals, Environmental Technologies, Franchising, Health Care Services, Medical Eq., Security/Safety Eq., Telecommunications Eq.
Pre-Register for this event
Location/Date: Baltimore, MD, United States 03/21/2013 - 03/21/2013
Event Summary:
Take your international sales and marketing to the next level! Learn how to successfully market your product or service internationally from experts who will teach you proven methods including global trade show marketing, developing powerful web sites and marketing materials, and effectively using social media. Topics will include: Effectively Using International Exhibitions – Reed Exhibitions Creating Powerful Web Sites and Marketing Materials – Linguasoft Marketing Globally Through Social Media – Direct Online Marketing

Contacts:
Bill Burwell, Baltimore
USEAC Director
Phone: 410-962-4539
bill.burwell@trade.gov
William Kutson, OIO - Training Complement
Commercial Officer
Phone: 202-482-5495
William.Kutson@trade.gov