Past Webinars

Opportunities and Challenges in Expanding EBook Publishing Internationally

Occurred on December 18, 2012

One of the biggest opportunities available for eBook publishers today is the growing international appetite for eBook content — in both English and in local languages. Developments in technology over the past five years have made it possible to sell titles produced in the U.S. to an overseas market. Developments in business over the past year — the expansion of e-reading devices to foreign markets — have made it the most exciting business opportunity currently in eBooks.

Unfortunately, it’s not that simple. Publishers looking to sell eBooks overseas must navigate foreign laws, cultures and mores to build a successful international eBook business.

Digital Book World and the Department of Commerce hosted a one-hour webcast where we explored some of the biggest opportunities and most difficult challenges with expanding internationally. Attendees left with a solid idea of how to take their eBook publishing business international.

Attendees Learned:

– Opportunities and challenges in expanding to fertile and growing overseas eBook markets
– How Kobo is expanding internationally and creating opportunities for publishers

Participants:

– Dr. Ruediger Wischenbart, content and publishing consultant based in Austria
– Volker Wirsdorf, senior commercial specialist at the U.S. Commercial Service
– Michael Tamblyn, executive vice president of content, sales & merchandising, Kobo

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How to Best Approach the Middle Eastern Publishing Markets

Occurred September 25, 2012

The Middle East is opening up to U.S. publishers. 350 million people from Morocco to Iraq are increasingly young, globally savvy and curious consumers, with English language fluency and interests in American ideas and lifestyle. Learn from our panel of experts about how best to approach the Middle Eastern book markets, current and emerging trends, and upcoming events to promote your titles. Our panel will include experts from the United Arab Emirates and the U.S. Embassies in Egypt and Qatar. The U.S. Commercial Service (CS) can assist you in maximizing opportunities in the Middle East through matchmaking with qualified partners and exposure at upcoming events abroad.

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Understanding the Russia Publishing Market

In order to educate U.S. publishers on this year’s BookExpo market of focus, the U.S. Commerce Department has brought together experts to discuss opportunities in the Russia publishing sector. This webinar is a must for any companies interested in learning more about the Russia publishing market and serves as an excellent primer to BookExpo.

Why Russia? With 6,000 publishing houses in Russia, the publishing market is enjoying a quicker turnaround than many other sectors of the economy.  Despite a nearly 8% decrease in GDP, the Russian publishing sector continues to grow.  This is an excellent time to explore this dynamic market.

This webinar will feature expert speakers from leading publishing companies in Russia and will include a moderated question and answer session.

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Protecting International Intellectual Property Rights (IPR)

According to the U.S. Chamber of Commerce, Counterfeiting and piracy cost the United States nearly $250 billion annually. To help publishers and copyright holders understand their rights internationally, the Commercial Service’s Global Publishing Team organized a team of IPR and Copyright speakers to address key issues.

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