How We Help You Attract International Visitors

Destinations, attractions, CVBs, tour operators, hotels and others in the travel industry seeking to build international tourism can access the following market development programs through your local travel specialist.

Make the Most out of International Sales Calls

Are you planning an international sales trip to find distribution partners or hire a sales rep? The Commercial Service can save you time and money by pre-qualifying buyers based on your individual needs, setting up a day of one-on-one appointments, arranging transportation and logistics and getting you in the door to the people you want to meet. This flagship service, known as a Gold Key, allows you to make the most of your international visits. This service is priced between $350 and $2,300 depending on the size of your company.

Find Travel Distribution Partners in Target Market

Looking to find qualified tour operators, wholesalers, agents, sales reps, or partners? This service gives you a list with complete contact details of up to five qualified overseas contacts that have examined your materials and have a strong interest in including your destination, products, or services in its distribution network. This service, also known as the International Partner Search, is priced between $350 and $1,400 depending on the size of your company.

Develop Memorable Promotional and Educational Events

Do you want to make a PR splash or impress travel agents and tour operators? Use the Commercial Service to help you identify your target audience, plan a high-profile event, manage on-site logistics and access unique facilities like embassy meeting space and ambassadors’ residences. Hold an educational seminar, reception, exhibition or other event to build your international presence.

Increase Traffic at Your Trade Show Booths

The Global Travel & Tourism Team offers a variety of services at major travel industry events, including PowWow, ITB Berlin, World Travel Market and more. Our trade event services include arranging appointments with international buyers, developing press awareness, assisting with booth logistics including translation services. If you are exhibiting internationally, check with our travel and tourism team to see what support is available to you.

Access Trade and Consumer Media

Our Commercial Specialists can get you into contact with international media. Hold a PR event, media briefing or pitch your stories to individual reporters with the help of our in-country contacts.

Recruit Qualified FAM Participants

Bringing qualified tour operators and media is important to build awareness of your product and provide first-hand training to potential distribution partners. Work with our foreign posts to develop invitations, create lists of top targets, recruit participants, and even lead the delegation through a tour of your destination.

Develop an Effective Marketing Plan

If you are just beginning to target international travelers or are looking to expand your efforts into new markets our specialists can help you. Organized in a team of travel experts, the Global Travel & Tourism Team has members located across the U.S. and in Embassies and Consulates worldwide. Team members can help you identify top international tour operators and travel agents, promote your destination to the travel trade and consumer media, and get the most out of international trade shows.

Access the Most Up-to-Date Travel Market Research

The Commercial Service can provide your company with the research needed to target the appropriate market(s) for your products and develop marketing plans. In addition to existing off-the-shelf research, the Commercial Service can prepare a tailored analysis of the market for your product. Visit our market research library at The Office of Travel and Tourism Industries provides additional research on international visitation, spending data and more.

Profile Your Potential International Partners

Looking for background information on a potential buyer or agent? Using this service, you can request specific answers to detailed questions about potential customers or partners abroad that will reduce your risk and allow you to enter new business relationships with confidence.

Keep Up with Emerging Markets and Industry Trends via Webinars

The Global Travel & Tourism Team offers online webinars on key issues facing the travel industry and information on key markets.

These webinars will feature industry experts and provide you with the opportunity to ask questions. We will be announcing the dates of these webinars, so check back here to register for these events.