Travel

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

International Travel & Tourism 2012-2016 Forecast
Webinar, Cost - $50
Wednesday, February 8, 2012
12pm – 1pm

This webinar will provide a detailed analysis of the actual 2011 (YTD) international tourism figures to the United States, and preliminary outlook for 2012-2016 based on current trends. For more information, click here.

U.S. Catalog Show SATTE 2012 - India
February 10-12, 2012
Pragati Maidan, New Delhi

The U.S. Department of Commerce would like to invite all U.S. travel and tourism organizations to exhibit in the U.S. Catalog Show event at SATTE 2012.
SATTE, a U.S. Department of Commerce-certified trade show, is a business development and sales exhibition and conference; and in its 19th edition is the biggest Travel & Tourism networking forum in India. SATTE 2011 hosted buyers from 33 countries and 80 cities of India and had a total of 6,403 buyers. SATTE 2012 aims to feature over 600 exhibitors. Detailed information on the show is available at www.satte.org.

Your benefits as a U.S. Catalog Show exhibitor:

  • A special discounted price of $500
  • Publicity through a high impact email campaign to generate interest
  • Opportunity to showcase your company and products to key decision makers.
  • Advantage of high visibility and mindshare as part of a large U.S. Commercial
    Service booth

India Tourism Market Highlights:

India has emerged as a major player in the travel and tourism sector – as a destination, and as a leading generator of travel. With a population of over one billion people and a growing middle class, every person of this middle class is a potential traveler and a captive market for travel around India, Asia, US, Europe and rest of the world

  • Over 12 million Indians traveled abroad last year
  • Over 1.08 million Indian tourists travelled to The Americas, mainly
  • North America in 2010 accounting for 9% of total outbound travel
  • As per the World Tourism Organization India will account for 50 million outbound tourists by 2020
  • With India’s outbound travel growing exponentially, travel and tourism to the US will grow significantly

Register here

Visit USA Colombia
Vitrina Turistica Anato 2012 Bogotá
February 29th -March 2nd 2012

In cooperation with US Commercial Service, Bogota, invite you to participate in the most important tourism trade show in Colombia, "Vitrina Turistica Anato 2012," which will be held in Bogotá, February 29th, March 1st and 2nd 2012.

The purpose of this fair is to promote the United States as a tourist destination, through the tourist agencies in Colombia’s major cities. Also, it will provide the opportunity for travel agencies to learn new promotion strategies presented by destination management professionals.

Additionally, you will be provided all of the necessary information about each of the U.S. tourist destinations such as: restaurants, shopping, art and culture, attractions, nightlife, beaches, golf, spas, accommodations and conventions for any trip whether for pleasure, business or education.

We are proud to announce that we already have confirmed the following Convention and Visitor Bureau’s (CVB’s): Orlando, Puerto Rico, Miami, New York, Boston, Washington DC, among others. Additionally, there will be representatives from approximately other 30 countries and attendees from all regions throughout Colombia.

PLACE: Corferías, Bogotá D.C. – Colombia Calle 24 No. 39-81

  • Grand Hall “ Oscar Pérez Gutiérrez” (Pavilions 11 to 16) - Colombia
  • Grand Hall “Oscar Pérez Gutiérrez” (Pavilion 17) –Ecuador –Guest Country, Anato wholesalers Chapter, Anato
  • Grand Hall “Oscar Pérez Gutiérrez” (Pavilions 18 to 23) –Visit USA, International
  • Pavilion 4 –International
  • Pavilion 9 –National Guest Destination

SCHEDULE STANDS

Days

Hours

Activity

Wednesday, February 29th

11:00 AM

Opening

Wednesday, February 29th

2:00 PM – 7:30 PM

Professional Visitors

Thursday, March 1st

9:00 AM - 7:30 PM

Friday, March 2nd

9:00 AM – 4:00 PM



Stand Prices = 2,142 USD; 9 M2

For more information, please contact Monica Ramirez (director@visitusacol.com) or call 57 1 6010508 or 571 5877828 Ext 116 in Bogotá – Colombia / or Julio Acero, Tourism Specialist at the US Embassy in Bogotá at Julio.acero@trade.gov.

Undersecretary of International Trade Administration, Mr. Francisco Sanchez with USFCS Travel and Tourism Team Members at International Pow Wow 2011, San Francisco, CA.

New Market Research!

The U.S. Department of Commerce announces the release of its first Cultural Heritage Visitor (CHV) Profile. The CHV profile showcases select characteristics of overseas visitors who participated in one or more of the following activities: art gallery/museum, concert/play/musical, cultural heritage sites, ethnic heritage sites, American Indian community, historical places, and national parks.  The profile can be accessed directly from the Office of Travel and Tourism Industries' website:
http://www.tinet.ita.doc.gov/outreachpages/download_data_table/2010-cultural-heritage-profile.pdf

The United States welcomed nearly 15.4 million overseas cultural heritage travelers in 2010, outpacing the average growth of all overseas arrivals to the United States (14% and 11%, respectively). Since 2004, the number of travelers participating in CHV activities has increased from 10.6 million (68.7% of the market) to the current 15.4 million, or 71.2 percent of all overseas visitors. Europe visitors dominate this market, with almost 56 percent of all European travelers stating they participated in CHV activities while visiting the United States, followed by Asia (19%) and South America (13%).  The top countries interested in cultural heritage related activities are: Brazil, France, Germany, Japan, and the United Kingdom. Each posted increases in the number of travelers participating in this type of activity, although market share shifts were up and down as they were for the other top 12 countries highlighted.

CHV travelers take longer to plan their trips and book their flights earlier than the average overseas visitor. They tend to be more first-time travelers, stay longer in the United States, and visit more destinations than the average traveler. Among the top destinations visited by CHV travelers, the share was higher for: New York, California, Nevada, Massachusetts, and Illinois. Among the top cities, the CHV share was higher for: New York City, Los Angeles, San Francisco, Las Vegas and Washington, DC.

OTTI Background
Manufacturing and Services' Office of Travel and Tourism Industries (OTTI) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. You can also view the OTTI non-resident arrivals data tables that provide monthly estimates on the number of international visitors, and the rate of change each month and year-to-date.

View additional information about inbound travel to the United States.

Learn about U.S. Travel Promotion.