Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Wow! OUTDOOR FUN | China | September 8-18, 2015

The U.S. Commercial Service and Visit USA China committee is organizing a China-wide Tourism Promotion Mission (WoW!) focusing on Outdoor Fun in Shanghai, Chengdu, Wuhan, Shenyang and Beijing from September 8th to September 17th, 2015 for U.S. tourism clients and trade promoters including U.S. CVBs, State tourism agencies, airlines, tour operators and other tourism suppliers, service providers and promotion entities.

The WoW Outdoor Mission Offers:

  • Develop U.S. tourism client relationships with local key governmental contacts
  • Develop U.S. tourism client relationships with local major outbound tour industries, including tour operators
  • Identify and establish U.S. tourism client presence in China’s best prospective tourism markets
  • Promote U.S. tourism interests
  • Promote U.S. and China trade relationship


  • September 8 – Shanghai
  • September 10 – Chengdu
  • September 14 – Wuhan
  • September 16 – Shenyang
  • September 18 – Beijing

Participation Fee / Each City:

  • VisitUSA China Committee Members: $800.00
  • None-VisitUSA China Committee Members: $1000.00

Learn more about the event by clicking here.

Contacts for each city:

Beijing Stop
Ms. Wei Jing
010 8531 4296
18614095876 / 13810497254

Shanghai Stop
Ms. Stellar Chu
021 6279 8726

Wuhan Stop
Ms. Wang Jing
027 8555 7791 – 808

Chengdu Stop
Ms. Fan Li
028 8558 3992

Shenyang Stop
Ms. Andrea Shen
024 2322 1198


Detailed Event Information For International Travel & Tourism Markets: Focus on Canada Detailed Event Information For International Travel & Tourism Markets: Focus on Canada
International Travel & Tourism Markets: Focus on Canada -- Travel and Tourism Industries
Pre-Register for this event
Location/Date: New York, NY, United States 12/06/2012 - 12/06/2012
Event Summary:
Recorded webinar. The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a recorded webinar about the top tourism market to America: Canada. Canada set a new record for arrivals to the U.S. in 2011, surpassing the 21 million arrivals mark. Canada also ranked first in spending in the U.S. at nearly $24 billion during 2011. What are the top destinations for Canadian travelers? What are the important characteristics of Canadian travelers that can help you shape your promotional efforts in the market? What activities are Canadian visitors seeking in a trip to the U.S.? What opportunities are available for U.S. destinations to market their locations to Canadians? This Webinar will offer answers to these questions and more. To enhance your strategic marketing in Canada you are invited to join: Mark Brown, Canada Travel Program Manager, U.S. Department of Commerce, Office of Travel and Tourism Industries Chris Robinson of the Discover America Canada Committee Executive Board and Principal of The Chris Robinson Travel Show Ruth Williamson, Commercial Specialist at the U.S. Commercial Service in Toronto with national responsibility for the Travel and Tourism sector and International Advisory Committee Chair representing Canada for International Pow Wow Sue Bissi, Louise Doré, Connie Smith, U.S. Commercial Service Canada Travel and Tourism Specialists for Montreal, Ottawa, and Calgary Webinar was recorded on December 6, 2012 12:00pm – 1:00pm EDT (U.S.) Event Cost: $50 ($25 for recording) Webinar netreplay will be sent after registration and payment is received. For questions, please contact Anastasia Xenias, PhD, at , Mark Brown at or Ruth Williamson in Canada at To register for this event and for more details on additional speakers and format, please click here:

Anastasia Xenias, New York
Senior International Trade Specialist
Phone: 212-809-2685
Sue Bissi, Montreal
Commercial Assistant
Phone: 514-398-9695 ext. 2273; Direct 514-908-3673
Doug Jacobson, Seoul
Commercial Officer
Phone: 82-2-397-4356
Louise Dore, Ottawa
Commercial Assistant
Phone: 613 688-5217
Ruth Williamson, Toronto
Commercial Specialist
Phone: 416/595-5412, ext. 238
Mark Brown, Office of Tourism
Market Research Analyst
Phone: 482-4754
Connie Smith, Calgary
Commercial Assistant
Phone: 403-265-2116