Travel and Tourism: Attracting More International Visitors to the USA
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The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.
Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.
Learn more about what we can do for you:
China is rapidly becoming one of the most important outbound tourism markets in the world. According to the China National Tourism Administration, Chinese outbound travelers reached 109 million in 2014. The United States is becoming an increasingly popular destination for Chinese travelers. In 2014, China ranked as the 6th largest international market for the United States. According to the National Travel and Tourism Office within the U.S. Department of Commerce, China is expected to become the largest source of overseas travelers to the United States by 2020 (overseas excludes Canada and Mexico).
Is Your Destination China-Ready? Join us May 19 at 8PM (ET); 5PM (PT) to gain best practices from travel & hospitality industry experts on how to cater to Chinese visitors AND learn how to effectively market to Southwest China's growing travel market.
Questions? Contact Dave Fiscus, firstname.lastname@example.org or 801-524-3092.
|International Travel & Tourism Markets: Focus on Canada -- Travel and Tourism Industries|
|Pre-Register for this event|
Recorded webinar. The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a recorded webinar about the top tourism market to America: Canada.
Canada set a new record for arrivals to the U.S. in 2011, surpassing the 21 million arrivals mark. Canada also ranked first in spending in the U.S. at nearly $24 billion during 2011.
What are the top destinations for Canadian travelers? What are the important characteristics of Canadian travelers that can help you shape your promotional efforts in the market? What activities are Canadian visitors seeking in a trip to the U.S.? What opportunities are available for U.S. destinations to market their locations to Canadians?
This Webinar will offer answers to these questions and more.
To enhance your strategic marketing in Canada you are invited to join:
Mark Brown, Canada Travel Program Manager, U.S. Department of Commerce, Office of Travel and Tourism Industries
Chris Robinson of the Discover America Canada Committee Executive Board and Principal of The Chris Robinson Travel Show
Ruth Williamson, Commercial Specialist at the U.S. Commercial Service in Toronto with national responsibility for the Travel and Tourism sector and International Advisory Committee Chair representing Canada for International Pow Wow
Sue Bissi, Louise Doré, Connie Smith, U.S. Commercial Service Canada Travel and Tourism Specialists for Montreal, Ottawa, and Calgary
Webinar was recorded on December 6, 2012 12:00pm – 1:00pm EDT (U.S.)
Event Cost: $50 ($25 for recording)
Webinar netreplay will be sent after registration and payment is received.
For questions, please contact Anastasia Xenias, PhD, at email@example.com , Mark Brown at firstname.lastname@example.org or Ruth Williamson in Canada at email@example.com
To register for this event and for more details on additional speakers and format, please click here:
|Anastasia Xenias, New York|
Senior International Trade Specialist
|Sue Bissi, Montreal|
Phone: 514-398-9695 ext. 2273; Direct 514-908-3673
|Doug Jacobson, Seoul|
|Louise Dore, Ottawa|
Phone: 613 688-5217
|Ruth Williamson, Toronto|
Phone: 416/595-5412, ext. 238
|Mark Brown, Office of Tourism|
Market Research Analyst
|Connie Haider, Calgary|