Travel and Tourism: Attracting More International Visitors to the USA
The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.
Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.
Learn more about what we can do for you:
- Review the services we can offer you
- Contact a local travel specialist who can provide one-on-one assistance
- Investigate global travel event and promotion opportunities
- Examine international travel statistics and spending patterns
- Attend educational events (found below)
- Read the latest market research (found below)
Highlights and Upcoming Events:
WEBINAR – Traditional Tourism Markets vs. the “BRIC” Markets & Brand USA Marketing Update Related to These Markets.
May 30, 2013; 3-4:30pm EST (12pm Pacific Time)
For more information and to register, click here.
SALON INTERNATIONAL TOURISME VOYAGES-International Tourism & Travel Show (ITTS)
October 25 - 27, 2013
Place Bonaventure, Montreal, Quebec
This event is one of North America’s BIGGEST tourism shows attended by over 35,000 unique targeted visitors! Meet representatives from over 100 countries during three days of networking, showcasing destinations, and sharing expertise.
Promote your products and services to a targeted audience and increase awareness and interest in your destination!
Quick Facts on the Show
● 72 % of visitors to the International Tourism & Travel Show are planning to make a purchase with one of the Show exhibitors in the next 6 months
● 37 % came with the intention of purchasing a trip
● 80 % of visitors say they have discovered new travel destinations at the show
Canadian Industry Overview
The U.S. travel industry benefits from:
● Being the number one destination for Canadians
● Being number one in visitors spending at over $22 billion yearly
● Best proximity of any country, all U.S. States benefit from Canadian travelers
● Over 80% of Canadians live within 160 miles from a U.S. border
● Most Canadians spend an average of $1,700 per vacation
● Forecast calls for increase to 24% Canadian travelers to the U.S. by 2017
The U.S. Commercial Service U.S. Pavilion!
Additionally, as a U.S. Pavilion exhibitor at the International Tourism & Travel Show, you can benefit from the:
● Discounted registration rate to U.S. exhibitors
● Event promotion on the official U.S. Commercial Services Canada website
● Targeted marketing campaign to federal and provincial governments, trade association officials and travel & tourism professionals
● Networking opportunities to promote your destinations and meet with travel industry professionals through a V.I.P. reception/media event
Participation Fee–US $1,950
To register as an exhibitor at the ITTS 2013 please contact:
Sue Bissi, Travel & Tourism Specialist at the U.S. Consulate General Montreal. Tel. 514-908-3673 or by email at sue.bissi@trade.gov
For more information on Canada – check out our recorded Webinars:
The #1 Tourism Market to the United States - CANADA
Replay available (originally recorded Thursday, December 6, 2012.)
Cost: $25 (Webinar call-in & log-in information will be sent after registration is received.)
A top market to the US, this webinar will cover international arrivals from Canada, U.S. destinations most visited, spending patterns, trends highlighting critical data and market intelligence and practical market entry advice. Click here for more information and to register.
Other Prior Webinars Include:
Visa Waiver Program: Taiwan (initially presented and recorded on April 29, 2013.) Brand USA also provided an update on their plans for this market.
Cost: $25
To register for this recorded event, or for more details on speakers and format, click here.
Recorded Webinar: International Travel and Tourism Markets - Focus on Mexico
Replay available (originally recorded February 27, 2013.)
Cost: $25 (Webinar call-in & log-in information will be sent after registration is received.) To request recording, please email: anastasia.xenias@trade.gov
IFTM Top Resa 2012 in Paris
With the collaboration of the Visit USA Committee France & Brand USA, the Commercial Service of the American Embassy in Paris organized a Brand USA pavilion at IFTM Top Resa on September 18-21 in Paris. IFTM Top Resa is the major travel trade fair in France. The show recorded 27,000 visitors. The USA pavilion hosted 28 exhibitors. The first day of the show, CS France organized a ribbon cutting ceremony in the Brand USA pavilion with Sylvia Pinel, French Minister of Tourism, Jay Gray from Brand USA & Reginald Miller, Minister Counselor of Commercial Affairs at the American Embassy in Paris.
Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list? Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to: schermin.smiley@trade.gov.
Celebrating America and its Independence in Honduras!
U.S. Embassy Honduras Fourth of July Celebration, which took place on June 27, 2012 at the U.S. Ambassador's Residence and featured displays for five U.S. cities: Boston, Seattle, New Orleans, Nashville, and Detroit. (In the photo: Pictured from Right to Left: Ambassador Lisa Kubiske; Daniel Kubiske; Porfirio Lobo Sosa, President of the Republic of Honduras; Rossana Lobo, CS Tegucigalpa Senior Commercial Specialist; Marcia Andrade, Commercial Assistant; Kay Gaekel, Embassy Legal Advisor; Danielle Maniscalco, Economic Officer.)
Fifty States in Fifty Days to Discover America
The State Department joins the Department of Commerce in supporting travel and tourism exports with its first such promotional activity, a consumer awareness raising campaign designed to drive traffic to www.discoveramerica.com.
The Fifty States in Fifty Days campaign launches June 1st, 2012 showcasing U.S. states in the order they joined the Union, starting with Delaware, the first state admitted.
Content will focus on national parks and popular attractions, as well as off-the-beaten-path destinations in each of the 50 states - combining images with fun facts and useful information for prospective visitors. The campaign is sure to bolster U.S. government efforts to promote travel under the National Travel & Tourism Strategy and enhance upcoming Commercial Service business to business travel trade events and programs to promote travel & tourism exports. Trade Events
National Travel and Tourism Strategy
Just released! The White House announced the National Travel and Tourism Strategy, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States. Read more.
Secretary of Commerce, Mr. John Bryson (center left, second row) with members of the U.S. and Foreign Commercial Service Travel and Tourism Team at International Pow Wow 2012, Los Angeles, CA in April.
Golf America Initiative presents U.S. golf resorts at the 2012 China Golf Show.
Click for more photos from the Golf America Initiative.
Undersecretary of International Trade Administration, Mr. Francisco Sanchez with USFCS Travel and Tourism Team Members at International Pow Wow 2011, San Francisco, CA.
View additional information about inbound travel to the United States.
Learn about U.S. Travel Promotion.
| Asia Golf Show 2012/ PGA Merchandise Show-Asia -- Agricultural Products, Agricultural Services, Sporting Goods/Recreational Eq., Travel and Tourism Industries | ||||
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| Event Summary: | ||||
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EVENT PROFILE
Asia Golf Show / PGA Merchandise Show-Asia enables industry players to tap the market potential in Southern China and Asian markets, the fastest growing regions around the globe. The show will be a highly interactive and business-conducive environment combining exhibition, seminars, awards, equipment testing and demonstrations for global, regional and local suppliers to network with general managers, superintendents and top industry buyers from China, Thailand, Malaysia, Korea, Japan, India, Vietnam, Indonesia and the rest of Asia.
VISITOR'S PROFILE
Golf course executives, General Managers and assistant GMs and Directors of Golf Superintendents, assistant superintendents and turf maintenance staff, On-course and off-course retailers, PGA professionals, Local teachers, Qualified pros and junior players, Private club members, Media.
EXHIBITOR'S PROFILE
Golf equipment companies, Clubs shafts, grips and balls, Golf accessories, Apparel, footwear, gloves, bags and headcovers, Golf course construction and maintenance, Golf course architecture and design, maintenance equipment, fertilizers/ chemicals/ biological products, as well as driving range equipment, Golf technology, Simulators, teaching aids, GPS systems and laser range finders, Golf facility management, tournaments and associations, Travel, resort and real estate. |
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| Contacts: | ||||
| Diana Liu, Guangzhou Senior Commercial Specialist Phone: 86-20 8667-4011 ext.632 Diana.Liu@trade.gov | ||||
| Helen Simpson-Davis, Trade Event Programs Senior International Trade Specialist Phone: 202-482-1882 Helen.Simpson-Davis@trade.gov | ||||
| Alex Goodman, Reed Exhibition Phone: 203-840-5641 Agoodman@reedexpo.com | ||||
