Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Webinar: What Attracts Canadian MICE Planners to the United States
Date: Wednesday, April 23, 12:00 pm - 1:00 pm EDT (U.S.)
Cost: $50

The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar about the top tourism market to America: Canada, and specifically what Canadian MICE Planners are seeking in U.S. destinations. To register and for more information, click here!

Did You Miss Our Trade Mission Webinar?
Is Your Organization Thinking About Doing Business in Asia?
Learn more by listening to the net replay of this call
Listen here

Check out our recorded Webinars:

Webinar – Understanding the Shifts in 2012 Overseas Travel to the USA

(originally presented November 7, 2013) Cost: $25
Click here for more details and to register now!

Traditional Tourism Markets vs. the “BRIC” Markets & Brand USA Marketing Update Related to These Markets.

For more information and to register, click here.

Visa Waiver Program: Taiwan (initially presented and recorded on April 29, 2013.) Brand USA also provided an update on their plans for this market.
Cost: $25
To register for this recorded event, or for more details on speakers and format, click here.

Stay tuned – we are working on future webinars on the Canadian MICE, India and Middle East markets! Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list?
Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to:

The U.S. Commercial Service - expanding exports, facilitating investment... and playing a mean trumpet! Check out Dalila Uzelac (second from left) jazzing away Croatia President Ivo Josipović (bass) and Marija Cvetnic from the U.S. Embassy in Zagreb (saxophone) at CroTour Travel Fair 2014.

Travel and Tourism Team Members at Destination Marketing Association International’s Annual Convention, July 2013 in Orlando, FL.

(L-R: Akhilesh Sathyavan–CS Dubai, UAE; Laura Gimenez–CS, El Salvador; Thales Demarchi–CS São Paulo, Brazil; Chris Damm–CS Monterey, CA; Christina Parisi–CS Tucson; AZ Robert Stackpole–CS Birmingham, AL; Sara Moreno–CS Lexington, KY; Sally Chambers–CS Scottsdale, AZ; Maryanne Burke–CS Boston, MA; José Burgos–CS Puerto Rico).

IFTM Top Resa 2012 in Paris

With the collaboration of the Visit USA Committee France & Brand USA, the Commercial Service of the American Embassy in Paris organized a Brand USA pavilion at IFTM Top Resa on September 18-21 in Paris. IFTM Top Resa is the major travel trade fair in France. The show recorded 27,000 visitors. The USA pavilion hosted 28 exhibitors. The first day of the show, CS France organized a ribbon cutting ceremony in the Brand USA pavilion with Sylvia Pinel, French Minister of Tourism, Jay Gray from Brand USA & Reginald Miller, Minister Counselor of Commercial Affairs at the American Embassy in Paris.

Celebrating America and its Independence in Honduras!

U.S. Embassy Honduras Fourth of July Celebration, which took place on June 27, 2012 at the U.S. Ambassador's Residence and featured displays for five U.S. cities: Boston, Seattle, New Orleans, Nashville, and Detroit. (In the photo: Pictured from Right to Left: Ambassador Lisa Kubiske; Daniel Kubiske; Porfirio Lobo Sosa, President of the Republic of Honduras; Rossana Lobo, CS Tegucigalpa Senior Commercial Specialist; Marcia Andrade, Commercial Assistant; Kay Gaekel, Embassy Legal Advisor; Danielle Maniscalco, Economic Officer.)

Fifty States in Fifty Days to Discover America
The State Department joins the Department of Commerce in supporting travel and tourism exports with its first such promotional activity, a consumer awareness raising campaign designed to drive traffic to

The Fifty States in Fifty Days campaign launches June 1st, 2012 showcasing U.S. states in the order they joined the Union, starting with Delaware, the first state admitted.

Content will focus on national parks and popular attractions, as well as off-the-beaten-path destinations in each of the 50 states - combining images with fun facts and useful information for prospective visitors. The campaign is sure to bolster U.S. government efforts to promote travel under the National Travel & Tourism Strategy and enhance upcoming Commercial Service business to business travel trade events and programs to promote travel & tourism exports. Trade Events

National Travel and Tourism Strategy

Just released! The White House announced the National Travel and Tourism Strategy, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States. Read more.


Secretary of Commerce, Mr. John Bryson (center left, second row) with members of the U.S. and Foreign Commercial Service Travel and Tourism Team at International Pow Wow 2012, Los Angeles, CA in April.

Golf America Initiative presents U.S. golf resorts at the 2012 China Golf Show.

Click for more photos from the Golf America Initiative.

Undersecretary of International Trade Administration, Mr. Francisco Sanchez with USFCS Travel and Tourism Team Members at International Pow Wow 2011, San Francisco, CA.

View additional information about inbound travel to the United States.

Learn about U.S. Travel Promotion.

Detailed Event Information For Philoxenia 2012 "Discover America" - CS Athens Literature Promotion Program Detailed Event Information For Philoxenia 2012 "Discover America" - CS Athens Literature Promotion Program
Philoxenia 2012 "Discover America" - CS Athens Literature Promotion Program -- Travel and Tourism Industries
Pre-Register for this event
Location/Date: Athens, Greece 11/22/2012 - 11/25/2012
Event Summary:
Philoxenia, Greece's premier annual international travel and tourism exhibition, takes place every year in Thessaloniki, the second largest city in northern Greece. The CS Athens Literature Promotion Program (LPP) customizes and expands-upon the traditional catalog show. We select the best trade shows at which to hold the LPP, in sectors that offer the greatest potential for U.S. firms. We know that it is very important that we understand your products or services, and your objectives for participating in this event, so before the event we will ask you to complete a Company Profile, detailing your products or services, your competitive advantages, your objectives for participating in the LPP, the most important criteria that you are looking for in an overseas partner, and other important information. We will then call you to review your Profile and answer any questions you may have. All of this information will better enable us to discuss your products or services with visitors to the event and to obtain the right information from them. CS Athens' participation in Philoxenia, which started in 2010 for the first time, through its “Discover America” Literature Promotion Program was a resounding success, generating Export Successes for the participating U.S. companies. In addition to the display of U.S. companies' literature in our booth, CS Athens will arrange for a number of promotional activities for U.S. participants before, during and after the show. Before Philoxenia, CS Athens will send press releases to all major travel media, major tour operators and travel agents, and to the Philoxenia organizers. During Philoxenia, CS Athens will distribute press releases with the profiles of U.S. participating companies to travel journalists that participated in the press conference given by the Minister of Tourism. And following Philoxenia, CS Athens will arrange with internet travel sites to upload information on our participation. After the event, CS Athens will provide the trade leads generated at the show to the U.S. participants and send a follow-up message to the firms we met with, reminding them of our meeting. New Service Added: Philoxenia Organizers will again invite foreign tour operators that will be available for pre-arranged one-on-one meetings. CS Athens plans to meet with and promote the U.S. participants to these tour operators. Participation fee is $300 per U.S. entity. This is a very popular event so be sure to reserve your space right away!

Maria Georgousi, Athens
Commercial Assistant
Phone: 30-210-720-2303
David McNeill, Islamabad
Senior Commercial Officer
Phone: 92-51-208-2449
Irene Ralli, Athens
Commercial Specialist
Phone: 30-210-720-2224; 2225