Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Wow! OUTDOOR FUN | China | September 8-18, 2015

The U.S. Commercial Service and Visit USA China committee is organizing a China-wide Tourism Promotion Mission (WoW!) focusing on Outdoor Fun in Shanghai, Chengdu, Wuhan, Shenyang and Beijing from September 8th to September 17th, 2015 for U.S. tourism clients and trade promoters including U.S. CVBs, State tourism agencies, airlines, tour operators and other tourism suppliers, service providers and promotion entities.

The WoW Outdoor Mission Offers:

  • Develop U.S. tourism client relationships with local key governmental contacts
  • Develop U.S. tourism client relationships with local major outbound tour industries, including tour operators
  • Identify and establish U.S. tourism client presence in China’s best prospective tourism markets
  • Promote U.S. tourism interests
  • Promote U.S. and China trade relationship


  • September 8 – Shanghai
  • September 10 – Chengdu
  • September 14 – Wuhan
  • September 16 – Shenyang
  • September 18 – Beijing

Participation Fee / Each City:

  • VisitUSA China Committee Members: $800.00
  • None-VisitUSA China Committee Members: $1000.00

Learn more about the event by clicking here.

Contacts for each city:

Beijing Stop
Ms. Wei Jing
010 8531 4296
18614095876 / 13810497254

Shanghai Stop
Ms. Stellar Chu
021 6279 8726

Wuhan Stop
Ms. Wang Jing
027 8555 7791 – 808

Chengdu Stop
Ms. Fan Li
028 8558 3992

Shenyang Stop
Ms. Andrea Shen
024 2322 1198


Detailed Event Information For FITUR 2013 Detailed Event Information For FITUR 2013
FITUR 2013 -- Travel and Tourism Industries
Location/Date: Madrid, Spain 01/30/2013 - 02/03/2013
Event Summary:
FITUR 2013 will be the 33th edition of this major European travel show. FITUR is the leading travel and tourism show in Spain and the world's largest travel and tourism fair and the second largest of its type in Europe. In 2012, they featured 9506 exhibitors from 167 countries. They were over 210,000 professional visitors attending the show. Product Categories Wholesalers/Tour Operators Travel Agencies Carrier Companies Hotels & Accommodations Companies Infrastructures (airports, ports) Leisure & Culture Service Companies, Know how Residential Tourism Travel Media Foreign Official Organizations Trade Association Incentives, Meetings, Congresses Education & Training Audience Profile of potential foreign customers Why Participate? Spain remains one of the fastest growing of the European Union's larger economies. With increasing interest in the U.S., especially among younger people, Spain is an excellent market opportunity. There are 11.8 million Spaniards between the ages of 18 and 35. California is one of the Spaniard's favorite destinations in the U.S. Golf is now the third most popular sport in Spain and golfers traveling abroad have begun to show an interest in destinations that combine traditional tourism with access to golf courses. In general terms, vacation trips generate 68 percent of travel by Spaniards while another 14 percent are visits to friends and relatives and 10 percent is business travel. 62 percent of Spaniards traveling abroad go with their families, 32 percent travel as couples and 6 percent travel alone. Spaniards usually spend 7 to 9 days in the U.S. and most have already visited the country.

Helen Simpson-Davis, Trade Event Programs
Senior International Trade Specialist
Phone: 202-482-1882
Helen Crowley, Madrid
Senior Commercial Specialist
Phone: 34-91-308-1548
Lawrence Michael Walsh, Brand USA Pavilions - B-FOR International

Phone: 540-373-9935