Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

Highlights and Upcoming Events:

Webinar: What Attracts Canadian MICE Planners to the United States
Date: Wednesday, April 23, 12:00 pm - 1:00 pm EDT (U.S.)
Cost: $50

The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar about the top tourism market to America: Canada, and specifically what Canadian MICE Planners are seeking in U.S. destinations. To register and for more information, click here!

Did You Miss Our Trade Mission Webinar?
Is Your Organization Thinking About Doing Business in Asia?
Learn more by listening to the net replay of this call
Listen here
!

Check out our recorded Webinars:

Webinar – Understanding the Shifts in 2012 Overseas Travel to the USA

(originally presented November 7, 2013) Cost: $25
Click here for more details and to register now!


Traditional Tourism Markets vs. the “BRIC” Markets & Brand USA Marketing Update Related to These Markets.

For more information and to register, click here.

Visa Waiver Program: Taiwan (initially presented and recorded on April 29, 2013.) Brand USA also provided an update on their plans for this market.
Cost: $25
To register for this recorded event, or for more details on speakers and format, click here.

Stay tuned – we are working on future webinars on the Canadian MICE, India and Middle East markets! Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list?
Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to: schermin.smiley@trade.gov.



The U.S. Commercial Service - expanding exports, facilitating investment... and playing a mean trumpet! Check out Dalila Uzelac (second from left) jazzing away Croatia President Ivo Josipović (bass) and Marija Cvetnic from the U.S. Embassy in Zagreb (saxophone) at CroTour Travel Fair 2014.



Travel and Tourism Team Members at Destination Marketing Association International’s Annual Convention, July 2013 in Orlando, FL.

(L-R: Akhilesh Sathyavan–CS Dubai, UAE; Laura Gimenez–CS, El Salvador; Thales Demarchi–CS São Paulo, Brazil; Chris Damm–CS Monterey, CA; Christina Parisi–CS Tucson; AZ Robert Stackpole–CS Birmingham, AL; Sara Moreno–CS Lexington, KY; Sally Chambers–CS Scottsdale, AZ; Maryanne Burke–CS Boston, MA; José Burgos–CS Puerto Rico).

IFTM Top Resa 2012 in Paris

With the collaboration of the Visit USA Committee France & Brand USA, the Commercial Service of the American Embassy in Paris organized a Brand USA pavilion at IFTM Top Resa on September 18-21 in Paris. IFTM Top Resa is the major travel trade fair in France. The show recorded 27,000 visitors. The USA pavilion hosted 28 exhibitors. The first day of the show, CS France organized a ribbon cutting ceremony in the Brand USA pavilion with Sylvia Pinel, French Minister of Tourism, Jay Gray from Brand USA & Reginald Miller, Minister Counselor of Commercial Affairs at the American Embassy in Paris.

Celebrating America and its Independence in Honduras!




U.S. Embassy Honduras Fourth of July Celebration, which took place on June 27, 2012 at the U.S. Ambassador's Residence and featured displays for five U.S. cities: Boston, Seattle, New Orleans, Nashville, and Detroit. (In the photo: Pictured from Right to Left: Ambassador Lisa Kubiske; Daniel Kubiske; Porfirio Lobo Sosa, President of the Republic of Honduras; Rossana Lobo, CS Tegucigalpa Senior Commercial Specialist; Marcia Andrade, Commercial Assistant; Kay Gaekel, Embassy Legal Advisor; Danielle Maniscalco, Economic Officer.)

Fifty States in Fifty Days to Discover America
The State Department joins the Department of Commerce in supporting travel and tourism exports with its first such promotional activity, a consumer awareness raising campaign designed to drive traffic to www.discoveramerica.com.

The Fifty States in Fifty Days campaign launches June 1st, 2012 showcasing U.S. states in the order they joined the Union, starting with Delaware, the first state admitted.

Content will focus on national parks and popular attractions, as well as off-the-beaten-path destinations in each of the 50 states - combining images with fun facts and useful information for prospective visitors. The campaign is sure to bolster U.S. government efforts to promote travel under the National Travel & Tourism Strategy and enhance upcoming Commercial Service business to business travel trade events and programs to promote travel & tourism exports. Trade Events

National Travel and Tourism Strategy


Just released! The White House announced the National Travel and Tourism Strategy, charting a new course toward making America a more attractive and accessible destination than ever before. The Strategy sets a goal of drawing 100 million international visitors by 2021, which is expected to generate $250 billion annually in visitor spending by 2012. The strategy also encourages more Americans to travel within the United States. Read more.

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Secretary of Commerce, Mr. John Bryson (center left, second row) with members of the U.S. and Foreign Commercial Service Travel and Tourism Team at International Pow Wow 2012, Los Angeles, CA in April.

Golf America Initiative presents U.S. golf resorts at the 2012 China Golf Show.

Click for more photos from the Golf America Initiative.


Undersecretary of International Trade Administration, Mr. Francisco Sanchez with USFCS Travel and Tourism Team Members at International Pow Wow 2011, San Francisco, CA.

View additional information about inbound travel to the United States.

Learn about U.S. Travel Promotion.


Detailed Event Information For FITUR 2013 Detailed Event Information For FITUR 2013
FITUR 2013 -- Travel and Tourism Industries
Location/Date: Madrid, Spain 01/30/2013 - 02/03/2013
Event Summary:
FITUR 2013 will be the 33th edition of this major European travel show. FITUR is the leading travel and tourism show in Spain and the world's largest travel and tourism fair and the second largest of its type in Europe. In 2012, they featured 9506 exhibitors from 167 countries. They were over 210,000 professional visitors attending the show. Product Categories Wholesalers/Tour Operators Travel Agencies Carrier Companies Hotels & Accommodations Companies Infrastructures (airports, ports) Leisure & Culture Service Companies, Know how Residential Tourism Travel Media Foreign Official Organizations Trade Association Incentives, Meetings, Congresses Education & Training Audience Profile of potential foreign customers Why Participate? Spain remains one of the fastest growing of the European Union's larger economies. With increasing interest in the U.S., especially among younger people, Spain is an excellent market opportunity. There are 11.8 million Spaniards between the ages of 18 and 35. California is one of the Spaniard's favorite destinations in the U.S. Golf is now the third most popular sport in Spain and golfers traveling abroad have begun to show an interest in destinations that combine traditional tourism with access to golf courses. In general terms, vacation trips generate 68 percent of travel by Spaniards while another 14 percent are visits to friends and relatives and 10 percent is business travel. 62 percent of Spaniards traveling abroad go with their families, 32 percent travel as couples and 6 percent travel alone. Spaniards usually spend 7 to 9 days in the U.S. and most have already visited the country.

Contacts:
Helen Crowley, Madrid
Senior Commercial Specialist
Phone: 34-91-308-1548
Helen.Crowley@trade.gov
Helen Simpson-Davis, Trade Event Programs
Senior International Trade Specialist
Phone: 202-482-1882
Helen.Simpson-Davis@trade.gov
Lawrence Michael Walsh, Brand USA Pavilions - B-FOR International

Phone: 540-373-9935
bbieneck@exhibitpro.com