Webinar: International Travel and Tourism Markets, Traditional Markets Versus the “BRIC” Markets & Brand USA Marketing Update Related to These Markets.
Date: Thursday, May 30, 2013
Time: 3:00pm – 4:30pm EST (12pm Pacific Time)
Register today! Webinar call-in and log-in information will be sent after registration is complete and payment received.
The U.S. Department of Commerce's, Office of Travel and Tourism Industries (OTTI) and the Global Travel and Tourism Team, along with Travel Market Insights, will share a new way to look at using research data to make decisions. Brand USA will complete the picture by providing an update on key international markets and their work in those markets.
The UNWTO projects that emerging markets will grow faster than traditional overseas markets. What does this mean for the United States and your destination or business? In the U.S., the top four traditional markets (Japan, United Kingdom, Germany and France) have dominated the arrivals market. In 1996, the market share of these four countries for all overseas countries was over 50%. Where is it now? The BRICs (Brazil, Russia, India & China) represented less than 6% of all arrivals in 1996. How has this changed since then?
The strong growth from the emerging markets has forced many travel and tourism businesses to look more closely at their international marketing efforts. On the one hand, everyone is talking about the emerging markets. At the same time, many U.S. destinations and businesses have made years' of investment in the top traditional visitor markets. This webinar - "Traditional vs. BRIC" will take a unique look at how four emerging markets stack up against four traditional markets for overseas visitor arrivals to the United States.
During the webinar, Office of Travel & Tourism Industries data on arrivals, spending, port-of-entry, visitation and other key traveler characteristics will be utilized to provide another way destinations and travel businesses can determine what markets are the best match for them. In addition, by using the traveler characteristics data, targeted promotional plans may be developed to focus upon the strengths of these markets.
Who should register for this program? Anyone asking the question: "On what markets should I be focused in the next five years?"
There will be three speakers featured on this webinar: Ron Erdmann, Research Director, Office of Travel & Tourism Industries, Scott C. Johnson, Principal, Travel Market Insights, and Michael Carroll, Vice President of Marketing for Brand USA. Mr. Johnson has been working with travel industry clients for 23 years to assist them in using the OTTI data for market decision making and approaches. Mr. Carroll's significant expertise in branding and marketing will enrich the webinar experience, providing participants with specifics about how their efforts will drive international visitation from these markets.
Contact Anastasia Xenias, PhD, at 212-809-2685 (Anastasia.Xenias@trade.gov) or Ron Erdmann, at 202-482-4554 (Ron.Erdmann@trade.gov) for more details.
Recorded Webinar: International Travel & Tourism Markets Taiwan to the United States (originally presented April 29, 2013).
Cost: $25 (Call-in & log-in information will be sent after registration and payment is received).
The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar on the latest market to going the Visa Waiver Program: Taiwan.
Taiwan has generated nearly 300,000 travelers each year since 2004. Since 2003, arrivals from Taiwan are up 21% through 2011. OTTI had forecast it to grow by 47% between 2011 and 2017, but now that the market has Visa Waiver Status it will be interesting to see how this market changes. The preliminary spending estimate for Taiwan visitors to and within the United States was $1.2 billion in 2012, up 80% since 2003. Learn more about the key traveler characteristics of the Taiwan visitors over time and how to use this information to tailor your approach to this country.
What are the trends in outbound travel from Taiwan to the world and the United States? What does the Taiwan visitor profile look like? What are the top 10 states and cities visited by the Taiwanese now? How has it changed in the last several years? What are the best practices in attracting Taiwan visitors? How can we use social media to influence Taiwan travelers? The Webinar will offer answers to these questions, and more, in a practical format with time for individual questions following the presentations.
This webinar will present data and analysis on Taiwan inbound tourism to the United States, as well as opportunities and strategies to attract Taiwan travelers. This market intelligence webinar offers a profile of the Taiwan traveler, insight on travel distribution in Taiwan, as well as ideas for specific opportunities for you to promote your travel and tourism products.
Presenters for the Taiwan webinar are the following:
To register for this event or for more details on speakers and format, click here.
Recorded Webinar: International Travel and Tourism Markets - Focus on Mexico (from February 27, 2013)
Cost: $25 (Call and log-in information following registration and payment.)
To request recording, please email: email@example.com
This webinar will cover international arrivals from Mexico, U.S. destinations most visited, spending patterns, trends highlighting critical data and market intelligence and practical market entry advice.
• Mexico is the #2 inbound market for visitor volume and #3 in visitor spending.
• Although a large and significant market, there is much we still don't know about it yet.
• Hear some expected trends for inbound travel from Mexico to the United States from U.S. Commercial Service Officers in Mexico City.
• Learn from the Office of Travel and Tourism Industries how to use available data and analysis to make better decisions, and the 2012 Fall Travel Forecast for Mexico and the positives and negatives influencing the Forecast.
• Hear from U.S. Commercial Service Mexico and Visit USA Committee Mexico on how to make your international marketing efforts more effective.
Please read the following information carefully:
The U.S. Commercial Service requires event registrants to accept specific Terms and Conditions and review Product Standards before payment can be collected. Your credit card statement will either display "DoC-USFCS" or "NIST" as the merchant name.
Copies of all presentations will be emailed to all paid participants following the program.
For any questions please contact firstname.lastname@example.org, email@example.com, firstname.lastname@example.org or email@example.com
Recorded Webinar: The #1 Tourism Market to the United States - CANADA
Event Cost: $25 (Webinar call-in & log-in information will be sent after registration is received.)
Click here to register for the CANADA Webinar!
The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar about THE #1 tourism market to America: Canada. This webinar will cover international arrivals from Canada, U.S. destinations most visited, spending patterns, trends highlighting critical data and market intelligence and practical market entry advice.
Please read the following information carefully:
Webinar Recording Available: International Travel & Tourism Market Forecast for Travel to the United States 2013 - 2018
Register here (Webinar call-in & log-in information will be sent after registration is received.)
In case you missed the live webinar, the U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the Commercial Service Travel & Tourism Team are pleased to present access to a RECORDING of the webinar on OTTI's 5-year Travel Forecast for International Travel developed for 2013-2017. The cost of a one-year access link to the recorded webinar is $25. Registrants can also receive the Microsoft PowerPoint file used during the webinar.
The Forecast for International Travel is prepared by OTTI staff using economic/ demographic/ social factors, Commerce historical visitation trends, input from DOC's U.S. and Foreign Commercial Service staff abroad, and other numerous and varied sources. The Forecast is based on a country-level, bottom-up consensus approach by the forecast team. Each team member develops independent country-level estimates for the top 40 visitor origin markets based on numerous quantitative data and qualitative information. These 40 markets account for 95 percent of total international arrivals.
The November 14th webinar enabled participants to get a better understanding of the Forecast for each of the top ten and other select visitor origin markets, including the assumptions behind the forecasts.
Webinar log-in information will be sent after registration is received. Click here to purchase access to the recording for November 14, 2012. Access to the recorded webinar will be available to registrants until November 1, 2013.
Stay tuned – we are working on future webinars on the Mexico, Taiwan and South Africa markets! Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list? Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to: firstname.lastname@example.org.
For those of you who have supported the webinars in the past, we thank you. For those of you who have not, here is a chance to experience them at half price on your own time. Questions please contact: Global Travel & Tourism Team Leader, Anastasia Xenias at: Anastasia.Xenias@trade.gov or by calling (212) 809-2685.
For more detail information on the U.S. international travel to the U.S., please visit:http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html. U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: Tinet_info@ita.doc.gov.