Webinar: What Attracts Canadian MICE Planners to the United States
Wednesday, April 23, 12:00 pm - 1:00 pm EDT (U.S.)
Cost: $50 (log in information will be provided upon registration)
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The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar about the top tourism market to America: Canada, and specifically what Canadian MICE Planners are seeking in U.S. destinations.

Meetings + Incentive Travel Magazine from Canada, produces an annual Market Report which shows trends and forecasts of the Canadian Meetings, Incentive Travel, Conferences and Events (MICE) industry - this is the only benchmarking survey of its kind in Canadian reflecting the MICE market. We are very appreciative that the Publisher of Meetings + Incentive Travel, Sonja Chilcott will be sharing the results of this year’s survey with us.

This Webinar will offer answers to the following questions and much more.

What are the top U.S. destinations for Canadian Meetings and Incentive Travel programs? What types of incentive travel trips are most popular? What attributes/characteristics are Canadian MICE planners seeking in destinations? What activities are Canadian MICE planners looking to arrange in the U.S.? What are the important characteristics/criteria of Canadian MICE planners that can help shape your promotional efforts in the market? What opportunities are available for U.S. destinations to market their locations to Canadian MICE planners?

To enhance your strategic MICE marketing in Canada you are invited to join:

  • Sonja Chilcott, Publisher, Meetings + Incentive Travel
  • Mark Brown, Canada Travel Program Manager, U.S. Department of Commerce, Office of Travel and Tourism Industries
  • Ruth Williamson, Senior Commercial Specialist at the U.S. Commercial Service in Toronto with national responsibility for the Travel and Tourism sector and International Advisory Committee Chair representing Canada for International Pow Wow
  • Sue Bissi (Montreal), Louise Doré, Lucy Latka (Ottawa), and Connie Smith (Calgary) - U.S. Commercial Service Travel and Tourism Specialists

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 or (Anastasia.Xenias@trade.gov).

Recorded Webinar - NTTO's 5-year Travel Forecast for International Travel developed for 2013-2017
(Originally presented February 20, 2014)
Cost: $25
Register Here

The Forecast for International Travel is prepared by NTTO staff using economic/demographic/social factors, Commerce historical visitation trends, input from DOC's U.S. and Foreign Commercial Service staff abroad, and other numerous and varied sources. The Forecast is based on a country-level, bottom-up consensus approach by the forecast team. Each team member develops independent country-level estimates for the top 40 visitor origin markets based on numerous quantitative data and qualitative information. These 40 markets account for 95 percent of total international arrivals. Contact Anastasia.Xenias@trade.gov for more details.

Is Your Organization Thinking About Doing Business in Asia?
Free recorded webinar on our Upcoming Trade Mission!
Register Here

The United States Department of Commerce (Commerce), International Trade Administration is organizing a trade mission to Taiwan, Japan, and Korea March 10 - 14, 2014 with the support of Brand USA and the Receptive Services Association of America. The mission will be led by Ken Hyatt, Acting Under Secretary for International Trade.

The purpose of the mission is to help U.S. firms in the travel and tourism industry find business partners and sell services in Taipei, Taiwan; Seoul, Korea; and Tokyo, Japan. The targeted sector for participation in this mission is travel and tourism, including U.S.-based travel and tourism suppliers, destination marketing organizations (i.e., regional tourism organizations and city convention and visitors bureaus), travel promotion organizations and other travel and tourism entities promoting and selling travel to the United States, including trade associations.

Mission components will include business-to-business introductions and market access information that will help participants position themselves to enter or expand their presence and exporting efforts in Taiwan, Japan and Korea.

Registering for the free webinar does not commit you to the trade mission. It is, however, a great way to get information about the tremendous travel and tourism potential in Taiwan, Japan and Korea. You may also want to start thinking about applying for the Department of Commerce's upcoming Trade Mission. If you have any questions prior to the webinar, please feel free to contact either Anastasia Xenias, at 212-809-2685 or Anastasia.Xenias@trade.gov or Frank Spector at 202-482-2054 or Frank.Spector@trade.gov.

Recorded Webinar – Understanding the Shifts in 2012 Overseas Travel to the USA (originally presented November 7, 2013)

Cost: $25

Webinar call-in & log-in information will be sent after registration and payment is received.

The U.S. Department of Commerce's National Travel and Tourism Office (NTTO) and the Global Travel and Tourism Team will present a webinar on shifts in travel patterns and characteristics of overseas travelers who visited the U.S. with the impact on U.S. destinations and businesses in 2012.

Overseas travel to the United States totaled a record 29.8 million visitors in 2012, up seven percent. Travel from 22 countries set records, however six of the larger countries accounted for declines in inbound visitation. Changes in the number of arrivals affected U.S. destinations and their travel and tourism businesses/sectors.

Significant changes in traveler characteristics and travel patterns also affected destinations and specific travel and tourism businesses/sectors. The year witnessed shifts in the purpose of trip, first time visits, the number of destinations visited, use of packages, port-of-entry, length of stay and others. During this webinar, you will learn more about these shifts and their effects on the nation's top destinations. The presentation will review overall 2012 overseas travel and focus on the sources of changes.

A synopsis of the Survey of International Air Travelers (SIAT) program and its 2012 questionnaire change will also be addressed.

Speakers include Richard Champley, Senior Research Analyst, and Mark Brown, Economist for the National Travel and Tourism Office (NTTO) To register for this event or for more details on speakers and format, please click here:

For questions, please contact Anastasia Xenias, PhD, at 212-809-2685 (Anastasia.Xenias@trade.gov) or Richard Champley at 202-482-4754 (Richard.champley@trade.gov) in the United States

NTTO Background:

Manufacturing and Services' National Travel and Tourism Office (NTTO) collects, analyzes and disseminates international travel and tourism statistics for the U.S. Travel and Tourism Statistical System. To view the OTTI 2012 non-resident arrivals data tables that provide monthly estimates on the number of international visitors to the United States, and the rate of change each month and year-to-date, please visit: http://travel.trade.gov/view/m-2012-I-001/index.html

For more detailed information on the new 2012 international travel to the United States data including the top states and cities visited, 23 country profiles and other inbound travel reports, please visit: http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html

The 2013 non-resident arrivals data (year to date) is available at: http://travel.trade.gov/view/m-2013-I-001/index.html

Recorded Webinar: International Travel and Tourism Markets, Traditional Markets Versus the “BRIC” Markets & Brand USA Marketing Update Related to These Markets. (Originally recorded May 30, 2013).
Cost: $25
Register today
! Webinar call-in and log-in information will be sent after registration is complete and payment received.

The U.S. Department of Commerce's, Office of Travel and Tourism Industries (OTTI) and the Global Travel and Tourism Team, along with Travel Market Insights, will share a new way to look at using research data to make decisions. Brand USA will complete the picture by providing an update on key international markets and their work in those markets.

The UNWTO projects that emerging markets will grow faster than traditional overseas markets. What does this mean for the United States and your destination or business? In the U.S., the top four traditional markets (Japan, United Kingdom, Germany and France) have dominated the arrivals market. In 1996, the market share of these four countries for all overseas countries was over 50%. Where is it now? The BRICs (Brazil, Russia, India & China) represented less than 6% of all arrivals in 1996. How has this changed since then?

The strong growth from the emerging markets has forced many travel and tourism businesses to look more closely at their international marketing efforts. On the one hand, everyone is talking about the emerging markets. At the same time, many U.S. destinations and businesses have made years' of investment in the top traditional visitor markets. This webinar - "Traditional vs. BRIC" will take a unique look at how four emerging markets stack up against four traditional markets for overseas visitor arrivals to the United States.

During the webinar, Office of Travel & Tourism Industries data on arrivals, spending, port-of-entry, visitation and other key traveler characteristics will be utilized to provide another way destinations and travel businesses can determine what markets are the best match for them. In addition, by using the traveler characteristics data, targeted promotional plans may be developed to focus upon the strengths of these markets.

Who should register for this program? Anyone asking the question: "On what markets should I be focused in the next five years?"

There will be three speakers featured on this webinar: Ron Erdmann, Research Director, Office of Travel & Tourism Industries, Scott C. Johnson, Principal, Travel Market Insights, and Michael Carroll, Vice President of Marketing for Brand USA. Mr. Johnson has been working with travel industry clients for 23 years to assist them in using the OTTI data for market decision making and approaches. Mr. Carroll's significant expertise in branding and marketing will enrich the webinar experience, providing participants with specifics about how their efforts will drive international visitation from these markets.

Contact Anastasia Xenias, PhD, at 212-809-2685 (Anastasia.Xenias@trade.gov) or Ron Erdmann, at 202-482-4554 (Ron.Erdmann@trade.gov) for more details.

Recorded Webinar: International Travel & Tourism Markets Taiwan to the United States (originally presented April 29, 2013).
Cost: $25 (Call-in & log-in information will be sent after registration and payment is received).

The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar on the latest market to going the Visa Waiver Program: Taiwan.

Taiwan has generated nearly 300,000 travelers each year since 2004. Since 2003, arrivals from Taiwan are up 21% through 2011. OTTI had forecast it to grow by 47% between 2011 and 2017, but now that the market has Visa Waiver Status it will be interesting to see how this market changes. The preliminary spending estimate for Taiwan visitors to and within the United States was $1.2 billion in 2012, up 80% since 2003. Learn more about the key traveler characteristics of the Taiwan visitors over time and how to use this information to tailor your approach to this country.

What are the trends in outbound travel from Taiwan to the world and the United States? What does the Taiwan visitor profile look like? What are the top 10 states and cities visited by the Taiwanese now? How has it changed in the last several years? What are the best practices in attracting Taiwan visitors? How can we use social media to influence Taiwan travelers? The Webinar will offer answers to these questions, and more, in a practical format with time for individual questions following the presentations.

This webinar will present data and analysis on Taiwan inbound tourism to the United States, as well as opportunities and strategies to attract Taiwan travelers. This market intelligence webinar offers a profile of the Taiwan traveler, insight on travel distribution in Taiwan, as well as ideas for specific opportunities for you to promote your travel and tourism products.

Presenters for the Taiwan webinar are the following:

  • Ron Erdmann, U.S. Department of Commerce, Office of Travel and Tourism Industries, Trends in Taiwan outbound travel, travel to the United States, profile, travel forecast
  • Scott Pozil, Deputy Commercial Section Chief, Taiwan and Mei Mei Wang, Senior Commercial Specialist, Overall briefing on Taiwan tourism market, American Institute in Taiwan, Taiwan

To register for this event or for more details on speakers and format, click here.

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 (Anastasia.xenias@trade.gov) or Ron Erdmann at 202-482-4554 (Ron.erdmann@trade.gov) in the United States.

Stay tuned – we are working on future webinars on the India and Middle East markets! Is there a market you would like to see the Commerce Travel & Tourism Team add to the upcoming webinar list? Send us your country wish list and the Team will work to create future webinars to meet your needs. Want to go one step further? If you have already listened to one of the Team's past webinars, tell us what you liked, or didn't. What can Team members do to improve their webinars? Please send your comments and suggestions to: schermin.smiley@trade.gov.

For those of you who have supported the webinars in the past, we thank you. For those of you who have not, here is a chance to experience them at half price on your own time. Questions please contact: Global Travel & Tourism Team Leader, Anastasia Xenias at: Anastasia.Xenias@trade.gov or by calling (212) 809-2685.

For more detail information on the U.S. international travel to the U.S., please visit:http://tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html. U.S. Department of Commerce, International Trade Administration, National Travel and Tourism Office (NTTO), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: ntto@trade.gov.