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February 18-21, 2010 in Milan, Italy, FieraMilano Rho


BIT is the largest tourism show in Italy, which attracted in 2009 about 154,000 visitors, of which 2/3 were trade professionals and 1/3 consumers.

The U.S. is the number one preferred long-haul destination for Italian travelers. Last year, a record number of Italians visited the United States; arrivals reached 779,000, an increase of 23% as compared to the previous year. Italians love to travel, and even in time of recession they are reluctant to forego their vacation plans.

For the first time ever, the BIT show has received Trade Fair Certification from the U.S. Department of Commerce. This is an indication that we believe the BIT show offer U.S. participants a significant matching opportunity.

By participating in the Discover America Pavilion at BIT 2010 you will have the opportunity to meet with Italian tour operators, travel agencies, and travel professionals as well as talk directly to the consumers and distribute your promotional materials to qualified potential visitors.

Participation options:

The U.S. agent for BIT 2010 is B-For International and potential exhibitors can download the application package at http://www.discoveramericapavilion.com/bit2010.html

Members of the Visit USA Association Italy can also participate at BIT through Visit USA. Download the PDF application package here.

For additional information, please contact:
Simonetta Busnelli
Commercial Specialist
Tel: +39-02-62688505
Email: simonetta.busnelli@trade.gov

Presentazione in Conference Room
Eicma 2010